Webcast: Mobile Shopping Set Records in 2012

Posted on February 5, 2013 by Smarter Commerce

Join experts from our guest Forrester Research, Inc. and IBM Smarter Commerce to find out which success strategies made the 2012 online retail shopping season the strongest ever. Get an overview of how the results compare to last year, see real-time data from Black Friday and Cyber Monday, and discover the trends that can help you prepare for the year ahead.

Join us to learn:

  • The final online sales data for the entire season, directly from the media’s go-to source for numbers
  • About the accuracy of expert predictions—and which results were the most surprising
  • Ways to turn these trends into success strategies for 2013, and how retailers can ensure even better results

Register today for the webcast with Forrester Research VP, Principal Analyst Sucharita Mulpuru on February 6 to hear what holiday 2012 shopping patterns can tell us about 2013 trends.

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Smarter Commerce is designed to help companies better integrate and more effectively manage their value chain. It includes buy, market, sell and service processes that put the customer at the center of decisions and actions, leading to greater customer loyalty, revenue and profit margin growth, and agility. Smarter Commerce increases customer value, regardless of what or how a company currently sells. It does this by putting the customer at the center of specific business processes such as inventory optimization or reverse logistics. But it also takes a higher level approach, gradually reorienting the entire business model — from how a company approaches innovation to how it designs its operations — based on deep customer and market insights.
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