Smarter Marketing | Smarter Commerce Blog

Digital Darwinism: Connect with Customers… or Go Extinct

Tami Cannizzaro, May 17, 2013

We live in an era where connectedness is a way of life. Smartphones and tablets are everywhere, online access is ubiquitous, and social networks are becoming the default means of communication. It’s clear that for better or worse, how we’re becoming an always-on society. The hyper-connected consumers of Generation C are changing our society as a whole—as well as the way we do business. In fact, the members of this plugged-in faction—a generation that crosses the traditional boundaries of age groups—are among the most important customers to the future of your business. They represent both a threat and an opportunity for you—and for all of us.

Guest, May 10, 2013

A Closer Look At Crowdsourcing Following is a guest post by Bryan Kramer, CEO at PureMatter. You can find more of Bryan’s writing on PureMatter’s official blog. Whether you like it or not, you are either crowdsourcing or being sourced. The information we are generating in a big data world is starting to funnel into tightly curated areas of interest to companies and people.

Guest, May 6, 2013

What's Marketing Science, and Why Should CMOs Care?The following is a guest blog by Laurie Friedman, IBM Communications. CMOs face an endless blitz of big data flowing from inside and outside the company. The inability to deal with this data - to find, organize and analyze it - is preventing marketers from engaging with consumers as individuals on a massive scale. Social media isn't the only culprit clogging up digital arteries. Prof.

Ted Rubin, May 3, 2013

Return on Relationship: Why Companies Need to Embrace Social@Scale Note: Sprinklr engaged 30 of the top minds in enterprise social media to help you understand best practices in enterprise social media management. You can download the full PDF here. The following was my contribution. Since my social mantra has always been about Return on Relationship™, it’s refreshing to see a shift in the corporate mind-set regarding the business use of social media.

Alan Bunce, May 1, 2013

Rethink Marketing: Creating a System of Customer Engagement Marketers today are facing unprecedented levels of change in the way they do business. Customers have changed the ways they shop, connect with each other, and interact with the companies they do business with. However, dealing with change can be difficult.

Guest, April 29, 2013

An Improved Customer Experience the Secret Weapon to Combating Showrooming Guest post by Bill Loller, Vice President, IBM Smarter Commerce Let’s face it retailers, showrooming is here to stay and since there’s nothing we can do to combat it, we might as well embrace it. In fact, some retailers already are.

Guest, April 26, 2013

Your Customers Don’t Want the Science of Silly Following is a guest post by Jay Baer, Founder of Convince & Convert and upcoming host of the Smarter Commerce Global Summit 2013 in Nashville. You can find more of Jay’s writing on Convince & Convert’s official blog. Given my travel schedule and general lack of patience, I don’t watch much live television.

Akin Arikan, April 25, 2013

The Coming New Standard for Digital Data Collection via Tags Having served in the digital analytics and marketing industry for the past 12 years, I remember waaaay back in maybe 2006 there were passionate voices in the industry advocating that the page tagging layer should be interchangeable, i.e. standardized, between web analytics solutions vendors. Customers should have it easier to switch out web analytics solutions.

Quentin Smeltzer, April 23, 2013

Is Anybody Out There?One of the first things you learn in business school, should you be fortunate enough to be able to pay the tuition, or foolish enough, like me, to take on the debt, is that everyone is a customer. This sounds simple enough. So why is this idea sometimes missed? Many companies are learning that if they don’t support their customers they are unlikely to retain them.

Guest, April 19, 2013

Amplified Marketing: A Social Employee Following is a guest post by Bryan Kramer, CEO at PureMatter. You can find more of Bryan’s writing on PureMatter’s official blog. If you think your employees don't care about their personal brand, you're wrong. And if you think they're not accessing Facebook during the workday because your company has it blocked from the network, you're wrong again.

Chris Benedetto, April 17, 2013

Big Data and Marketing - Putting Customer Data to Good Use It’s a fact: data-driven marketing, sales and service strategies – and the tools that enable this – are now being fully leveraged for success at leading companies. Why is this happening now? Because the tools exist to do this in a scalable and customized way. And what’s the key driver of interest and activity here? In a word (or two), Big Data.

David Panek, April 15, 2013

Join us at Forrester's Forum For Marketing Leaders Hello! The IBM Smarter Commerce Market team will be heading to Forrester's Forum For Marketing Leaders later this week, where the theme will focus on the Connected Customer.

Guest, April 5, 2013

A New World Order: Proximity, Redefined Following is a guest post by Bryan Kramer, CEO at PureMatter. You can find more of Bryan’s writing on PureMatter’s official blog. It used to be that proximity drove everything. The ability to take that call, from your land line. Your capability to make a living, through learning a trade that your town had a need for. Even your opportunity to find a mate, at the school dance.

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