As you may have seen, we announced our Facebook ROI measurement capabilities yesterday. Our approach is tailored to marketers who really want to understand the impact of their Facebook engagement, whether it’s a campaign, a tab, a specific promotion, or all of the above.
For our purposes, and the purposes of our customers, we see the core value of Facebook as a place to share the brand, get consumers to engage, and persuade those consumers to have a more positive inclination toward the brand and the company it represents. Ultimately, the CFO, CEO and CMO will be looking to see how much the Facebook investment is contributing to the top line.
Of course, we realize that some brands may be using Facebook as a customer lab, or for other purposes. So it sparked a conversation internally about how different brands are currently using and evaluating Facebook, and a curiosity about what YOU would say if you were in the room with us.
So we’re asking you — how do YOU use Facebook for your brand?
Please share your thoughts in the comments.