Making Their Lists and Checking Them Twice

Did you know there only eight more weekends until Christmas? Have you launched into your holiday shopping yet? The Thanksgiving holiday is looming, and along with it, the unofficial start of the holiday shopping season. I suspect that many of you have at least begun researching what you’ve going to give your loved ones.

My colleague in GBS, Jill Puleri, wrote a great post providing an in-depth explanation of the shopping trends we’ve identified heading into the holiday season. We’re gearing up for what promises to be a very interesting season of shopping, indeed. Stay tuned for more updates and results from our holiday benchmark…

 

Jay Henderson

About Jay Henderson

Jay leads product strategy within IBM’s Enterprise Marketing Management group. His team is responsible for market analysis, customer insight, and industry marketing functions. He came to IBM through its acquisition of Unica.
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