Have you started your holiday shopping yet? Thanksgiving is around the corner, and with it, Black Friday and Cyber Monday, two of the most famous and frenzy-inducing shopping days of the year.
I’ve started my list of gifts for loved ones and have begun researching where to buy what and from which retailer. That got me to thinking about the technology that goes into making sure that each of us not only find what we’re looking for, but receive our precious packages in time for the holidays.
We’ve created this infographic to give you a glimpse into the technology—from marketing optimization to analytics to supply chain logistics—that will make your holidays (and every shopping day of the year, really) an extra-special experience. IBM’s Digital Analytics Benchmark is showing that 2012 is going to be a banner year for mobile shopping. I know I’ll be using my Smart Phone; will you?
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About Maria Winans
Maria B. Winans is currently Vice President of IBM Software Industry Solutions marketing responsible for the strategy, messaging and marketing plans in support of the IBM Software Industry Solutions division. In this capacity, Ms. Winans’ priority is on driving top-line revenue growth by creating cross-IBM marketing plans that focus on delivering higher value solutions to clients by using technology to solve their business needs and deliver better business outcomes. She is responsible for advancing IBM’s strategy and message to ensure IBM’s success in the market by focusing on driving a common understanding of points of view, value propositions and competitive differentiation in the key industries and segments that we target. Earlier this year, Maria led the introduction of Smarter Commerce into the market which is IBM’s unique approach to redefining commerce in the age of the empowered customer and also the launch of the IBM CMO Study.
