Interview Series with Jay Henderson

Posted on November 19, 2012 by Smarter Commerce

Todd “Turbo” Watson (blogger and tech evangelist) talks with Jay Henderson, Enterprise Marketing Management – Global Strategy Program Director, during the Smarter Commerce Global Summit 2012 in Orlando.

Marketing is in a state of chaos. “When you look at the world of marketing, it feels a little bit like a big cloud over us. You know, we’re all talking about the changes in the ways consumers are behaving, the proliferation of channels and devices, how social media is impacting that and the way demographics are shifting. You think about how marketers are going to address those challenges, and from an IBM perspective, how technology can help.”

Join Jay Henderson in a Twitter chat today at 1:00 – 2:00 PM ET for holiday shopping trends that retailers must know. Follow #SmarterShopping for the chat.

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Smarter Commerce is designed to help companies better integrate and more effectively manage their value chain. It includes buy, market, sell and service processes that put the customer at the center of decisions and actions, leading to greater customer loyalty, revenue and profit margin growth, and agility. Smarter Commerce increases customer value, regardless of what or how a company currently sells. It does this by putting the customer at the center of specific business processes such as inventory optimization or reverse logistics. But it also takes a higher level approach, gradually reorienting the entire business model — from how a company approaches innovation to how it designs its operations — based on deep customer and market insights.
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