Todd “Turbo” Watson (blogger and tech evangelist) talks with Jay Henderson, Enterprise Marketing Management – Global Strategy Program Director, during the Smarter Commerce Global Summit 2012 in Orlando.
Marketing is in a state of chaos. “When you look at the world of marketing, it feels a little bit like a big cloud over us. You know, we’re all talking about the changes in the ways consumers are behaving, the proliferation of channels and devices, how social media is impacting that and the way demographics are shifting. You think about how marketers are going to address those challenges, and from an IBM perspective, how technology can help.”