QR Codes: Fad, Marketing Trend or…

I read a post last week debating whether QR codes are a fad or a marketing trend ripe for growth. My thought was… REALLY?

QR codes are not a fad, that would imply they ever had value or were a phenomenon in the first place. QR codes were dead on arrival. Sure, they have their place, and can be useful here and there, but who needs another thing to do to get information. Just what today’s overloaded, over worked, no hands free shoppers needs… to hold their smart-phone up to a code, wiggle it around, wait for it to load, then observe.

Reminds me of the big plastic keys we used to have at the Bronx Zoo in the 1960′s that you inserted in a box outside the animal cages to hear a story… yeah, let’s bring them back ;-)

Please chime in if you have an opinion and have not already in the FB discussion below.

This was originally posted on TedRubin.com.

Ted Rubin

About Ted Rubin

Ted is a leading social marketing strategist and in 2009 started using the term ROR: Return on Relationship™... a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one being built for the new updated OpenSky where Ted was Chief Social Marketing Officer until the end of April.
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