Made in IBM Labs Event Sparks Mobile Commerce Discussion

Posted on February 11, 2013 by Smarter Commerce

Last week, IBM held a Made in IBM Labs Mobile event in Toronto, Canada to highlight innovations in mobile commerce and mobile marketing. Panelist, Elizabeth Evans, associate dean for the Ted Rogers School of Management at Ryerson University discussed trends in mobile retailing. In her byline, “Mobile Retailing is changing Shopping; Here’s What You Can Do About It,” Liz dissects how mobility, social media and Big Data are intersecting to create a bold new world of shopping. Liz notes the importance of cross-company partnerships when it comes to succeeded in mobile commerce, “In order to deliver a satisfying customer experience IT, operations, merchandising and marketing must be fully aligned; whether the customer makes the purchase in-store or online will depend upon this alignment.” Read Dr. Evan’s full byline on aSmarterPlanet.com.

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Smarter Commerce is designed to help companies better integrate and more effectively manage their value chain. It includes buy, market, sell and service processes that put the customer at the center of decisions and actions, leading to greater customer loyalty, revenue and profit margin growth, and agility. Smarter Commerce increases customer value, regardless of what or how a company currently sells. It does this by putting the customer at the center of specific business processes such as inventory optimization or reverse logistics. But it also takes a higher level approach, gradually reorienting the entire business model — from how a company approaches innovation to how it designs its operations — based on deep customer and market insights.
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