Last week, IBM held a Made in IBM Labs Mobile event in Toronto, Canada to highlight innovations in mobile commerce and mobile marketing. Panelist, Elizabeth Evans, associate dean for the Ted Rogers School of Management at Ryerson University discussed trends in mobile retailing. In her byline, “Mobile Retailing is changing Shopping; Here’s What You Can Do About It,” Liz dissects how mobility, social media and Big Data are intersecting to create a bold new world of shopping. Liz notes the importance of cross-company partnerships when it comes to succeeded in mobile commerce, “In order to deliver a satisfying customer experience IT, operations, merchandising and marketing must be fully aligned; whether the customer makes the purchase in-store or online will depend upon this alignment.” Read Dr. Evan’s full byline on aSmarterPlanet.com.
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