“In the IBM Systems and Technology Group, we connect the dots between the value that our systems deliver, to the results that business leaders need to drive…We are here to talk about why systems are essential to delivering the outcomes expected by Smarter Commerce solutions…If you think about eCommerce over the years, technology has been very essential to its delivery.”
Smarter Commerce is designed to help companies better integrate and more effectively manage their value chain. It includes buy, market, sell and service processes that put the customer at the center of decisions and actions, leading to greater customer loyalty, revenue and profit margin growth, and agility. Smarter Commerce increases customer value, regardless of what or how a company currently sells. It does this by putting the customer at the center of specific business processes such as inventory optimization or reverse logistics. But it also takes a higher level approach, gradually reorienting the entire business model — from how a company approaches innovation to how it designs its operations — based on deep customer and market insights.
