If you attended NRF and happened to come across the IBM Smarter Commerce booth or Toshiba’s booth then you most likely saw the next evolution in point of sales technology named TCxGravity. The point of sale for in-store associates is being redefined with this latest partnership from IBM and Toshiba. No longer is the POS just a terminal to enter in-store orders, it is now a Point of Commerce. Store associates are empowered to have a much deeper connection and conversation with the customer through this Point of Commerce terminal which offers a 360 degree view into that customer, what products they have purchased, where they purchased them, and what offers are relevant to that customer based on their in store and digital behavior (online, mobile, social, etc). The data behind the customer can now be used for personalization. Knowing exactly what specials, products, and offers would be relevant to the customer on demand is a clear game changer for in store sales. And, by sharing that POS data across other channels, this will redefine a company’s relationship with the customer at every touch point.
Some key highlights of TCxGravity:
- Allows consumers to shop the way they want by unifying the retail experience across channels
- Empowers in-store personnel to deliver high-quality, dynamic interactions at the point-of-sale
- Improves retailer operations across channels by using common data and services that can be managed once and shared at the enterprise level