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Smarter Commerce | April 16, 2014

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Analytics Archives - Smarter Commerce

THE Place To Build A SaaS Strategy That Works When Moments Matter

April 9, 2014 |

I expect a lot these days from the businesses with which I interact, don’t you? Recently, flying home from a business trip, I purchased in-flight Wi-Fi service from my tablet device. Let me just say, the process was not as …

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Keeping Your Customers Close While Keeping The Fraudsters Out

March 20, 2014 |

A major retailer recently suffered a 45 point drop in the brand perception index in one day after the news hit about a large scale data breach. The resulting drop in sales was significant but even more devastating could be …

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Data Is Changing The Game

March 7, 2014 |

Every January, one of Australia’s biggest events of the year – the Australian Open Grand Slam – welcomes hundreds of thousands of tennis fans around the world to Melbourne, with millions more watching at home. With such an enormous following …

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The Happy Button: Pushing Back On The Big Data Pushback

February 4, 2014 | | 2 Comments

A recent RetailWire article is one of the latest to bemoan the complexities of Big Data and pine for a simpler time that, like most simpler times, probably wasn’t all that it was cracked up to be (“Is simpler better …

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Leadership in the Age of Big Data Analytics

February 3, 2014 |

With data availability and accessibility being at an all-time high, the analyst community is in big demand. The need for learning new enterprise grade technologies such as Hadoop and IBM Watson is becoming critical. Data is available in all shapes, …

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Helping Marketers Turn Data Into Action: Rethink Digital Marketing & Analytics

January 30, 2014 | | 2 Comments

Helping Marketers Turn Data into Action: Rethink Digital Marketing & Analytics

Marketing is becoming increasingly data-driven, and with good reason. The rapid explosion of technology and channels is making marketing increasingly complex, and so is the phenomenal growth in the …

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Business Fortune Telling: The Power Of Predictive Analytics

January 29, 2014 |

The ability to predict the future seems a concept reserved to Fortune tellers, however there is a special place for it in business. Analytics is increasingly becoming a key driver for business success, with the ability to draw relevant insights …

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Customers In Motion…Data In Motion – Visit IBM At NRF To Tap Into The New Opportunity

January 13, 2014 |

Who do you think would sell more umbrellas in a sudden downpour, the guy with an umbrella stand on a busy street corner, or the store in the mall that waits for customers to drive there and brave the soaking …

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January 8, 2014 |

With January on the calendar and unpredictable weather on the U.S. East Coast, it can only mean one thing: NRF 2014, the National Retail Foundation’s ‘Big Show’ in New York City is upon us!

For IBM, each NRF is a …

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10 Critical ECommerce Lessons Learned: Avoiding Lost Revenue/Customers

December 31, 2013 |

I regularly talk about the Smarter Commerce practice of delivering a positive brand experience to deepen the brand relationship and strengthen loyalty. But, I recently encountered the antithesis of that while making an online purchase. And, it brought to life …

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