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Smarter Commerce | September 2, 2014

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Analytics Archives - Smarter Commerce

Has merchandising got its head in the cloud?

August 27, 2014 |

More products, more channels, more competitors, and more data = merchandising teams needing to make more critical decisions in less time.

Retailers who believe they will improve sales, profit and shopper loyalty by making decisions based on limited data, with …

Making Moments Matter In Banking: Wealth Transfer

June 10, 2014 |

The theme for Smarter Commerce Global Summit 2014 was “moments matter.” Whether assisting a customer in real time, or collaborating with partners or customers across continents in the blink of an eye, banks must exceed expectations to achieve a competitive …

Are You Still Thinking In Channels And Dealing With Silos? Time To Break Out

June 5, 2014 |

As customers, we don’t think about the channels we use when we interact with brands. But as marketers, we often get locked into a channel-focused mindset. Think about the last time you purchased something online. Did you browse for it …

Moments Matter: Day One Of The Smarter Commerce Global Summit

May 20, 2014 |

The first day of the IBM Smarter Commerce Global Summit was an exciting one. The keynote speakers included Craig Hayman battling firehoses of data, Robert Leblanc announcing the rebranding of IBM Enterprise Marketing Management (EMM), customers relating how IBM has …

Moments Matter: Straight Talk From Smarter Commerce

May 13, 2014 |

People often reach out to me asking for a moment of my time. Does the same thing happen to you? The request for just a “moment,” is meant to convey, I think, a general acknowledgement that time is precious and …

Understand Your Customers With Integrated Customer Analytics

May 13, 2014 |

Today’s marketplace requires deep understanding of customers and coordination of customer engagement across every channel. As digital commerce continues to grow, mobile commerce is skyrocketing. In fact, ABI Research recently revealed that mobile commerce will account for 24% of overall …

Turn Analytics Loose On How You Sell And Stop Losing Money

May 8, 2014 |

Recently I read an online article about the “teardown” of the latest Samsung Galaxy S5, that is, which materials are used to build it. It’s really amazing how sophisticated these products have become. They have chips that manage RF, Wi-Fi, …

Social Software Sweep

April 24, 2014 |

Social networking has become a sweeping societal and economic phenomenon. Information is being created and shared at unprecedented rates; the views and activities of consumers are more accessible and actionable; and organizations are working differently, functioning with greater transparency than …

How to Overcome Google’s Paid Search Keyword (Not Provided) update

April 23, 2014 |

Google is known to cause massive stir in the online world with its algorithmic updates. It strives hard to continue to keep its customers engaged and has been exceptionally successful in the process. Google has consistently launched new updates to …

Covalent Marketing: 10 Questions To Ask Before Implementing Marketing Software

April 22, 2014 |

The following is a guest post by Ryan Kosanic,CEO Covalent Marketing.

People often forget that technology is meant to enable marketers by helping them to do more, not magically solve their problems for them. For whatever the reason …