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Tag Archives: Analytics
Live @ IBM Smarter Commerce Global Summit: The Dannon Company Uses IBM Big Data Analytics To Drive Yogurt Market Gains
You only need take one quick glance around the IBM Smarter Commerce Global Summit here at the Gaylord Opryland facility here in Nashville to recognize how busy the Smarter Commerce customer reference team has been these past few months in …
Live @ IBM Smarter Commerce Global Summit: IBMChief Procurement Officer Study Reveals Top-Performing Procurement Teams Drive 15% Higher Margins
For me, it’s always a good day when IBM announces one of its new studies.
Like any other modern marketer, I’m a big believer in data and market research, and of course, as a blogger, it’s always good to be …
Highlights of the 2013 IBV CPO Study
Earlier today at the IBM Smarter Commerce Global Summit in Nashville, the Institute of Business Value (IBV) released its 2013 Chief Procurement Officer Study. To my knowledge, the study is the largest of its kind to examine the procurement …
L’Oréal USA Gets Makeover With IBM Cloud Analytics
In advance of the IBM Smarter Commerce Global Summit in Nashville next week (see my last post for some background), IBM announced a major three-year agreement today with L’Oréal USA for expert procurement services using an advanced cloud analytics solution …
Posted in Commerce, Procurement
Tagged Analytics, cloud, L’Oréal, Procurement, Smarter Commerce, Smarter Commerce Global Summit
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Big Data and Marketing – Putting Customer Data to Good Use
It’s a fact: data-driven marketing, sales and service strategies – and the tools that enable this – are now being fully leveraged for success at leading companies. Why is this happening now? Because the tools exist to do this in …
Posted in Smarter Marketing
Tagged Analytics, Big Data, Chris Benedetto, CRM, marketing, Moneyball, webinar
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Takeaways from IBM at SXSW Interactive
We wrapped up IBM’s presence at SXSW Interactive today. I wanted to take a few minutes to catch my breath (and maybe a taco) and review some of the things we’ve been seeing and hearing here in Austin over the …
Posted in Smarter Marketing
Tagged Analytics, Big Data, Blair Reeves, Digital Marketing, Mobile, personalization, Social Media, SXSW
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Moneyball Meets Marketing: How the best-in-class use big data and advanced analytics to increase digital marketing results
If you saw the movie Moneyball, you already know about the transformational nature of data. It’s a simple story: baseball recruiters who trust their gut instincts sign the flashy pitchers and the dominating batters, while ignoring the steady performers who …
Friday Interview Series with Paul Papas
Todd “Turbo” Watson (blogger and tech evangelist) talks with Paul Papas, GBS Global Leader for Smarter Commerce, during the Smarter Commerce Global Summit 2012 in Orlando.
“What does it take to create a customer experience? We think in terms …
Posted in Commerce, Smarter Marketing
Tagged Analytics, GBS, paul papas, Smarter Commerce Global Summit Orlando, Todd Watson
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Mobile World Congress Preview: IBM To Help CSPs Engage With the Connected Customer
Mobile World Congress (MWC) is fast approaching, where nearly 70,000 communications industry executives and professionals come to learn about the latest solutions and capabilities affecting their industry. The conference, which is being held in Barcelona, Spain is the largest communications …
Posted in Commerce, Smarter Marketing
Tagged Analytics, campaigns, Chris Shaw, communications, Mobile, Mobile World Congress
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It is Time to Come out of that BRAND Controlled Shell
Brands/Marketers… experiment and try different approaches until you hit the one that works. Too often “strategic planning” means setting a course and sticking to it no matter the feedback. The benefit and beauty of social marketing is the ability to …
Posted in Commerce, Smarter Marketing
Tagged #RonR, Analytics, brands, marketers, Return on Relationship, ROR, Shopper Marketing, Shopper Media, Smarter Commerce, Ted Rubin
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Want to Increase Sales? Engage your Workforce
Social business and analytics are reshaping business. Successful marketing leaders, sales leaders, business operations leaders and every other part of the organization have modified critical customer facing business processes from product development to sales to become more efficient by gleaning …
2012 Tech Trends Report
According to IBM’s State of Marketing survey, 48 percent of marketers believe that improved technology infrastructure will enable them to better meet the needs of customers, who are increasingly interacting with brands via multiple channels. But there’s a disconnect: …
How Analytics Forever Changed Holiday Shopping
There was a time not that long ago, really, when savvy shoppers waited eagerly for the day after Thanksgiving. Black Friday—so named because it was allegedly the day that retailers’ ledgers went into the black— traditionally marked the beginning …
Friday Interview Series with Pam Moore, Charlie Cole & Ian Lurie
Pam Moore, CEO, Marketing Nutz, continues the #GetRealChat conversation with Charlie Cole, Vice President, E-Commerce, Schiff Nutrition, and Ian Lurie, CEO, Portent, Inc, during the Smarter Commerce Global Summit 2012 in Orlando.
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Writing the History of Marketing
- By Surjit Chana
- When did the discipline of marketing begin?
A scholarly approach to marketing has been pre-eminent throughout the 20th century, with the University of Pennsylvania offering a course in ‘The Marketing of Products’ as far back …
Posted in Commerce, Smarter Marketing
Tagged Analytics, Big Data, CIO, marketing, Real-life Challenges of a High-Tech CMO, Surjit Chana
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An Ecosystem for Analyzing Customer Experience
Eric Peterson of Web Analytics Demystified said it best: “Online, no one can hear you scream.” Last week, Eric made this point abundantly clear during our webinar on Avoiding Blind Spots in Digital Analytics. His point was compelling and …
Take your orders to the next level: going beyond catalog-driven Order Management
Recently, I wrote about the trend toward catalog-driven order management for communications service providers (CSP’s), being driven largely by their desire to achieve Smarter Commerce. Smarter Commerce helps companies better manage their value chain – including buy, market, sell, …
New Zealand Vintner Taps Predictive Analytics for Global Wine Markets
This is a guest postby Matt Boswell, Corporate Financial Planner, Delegat’s Wine Estate
A bottle of wine represents a constantly-evolving process that spans numerous interconnected geographies, markets, and commercial livelihoods. As winemakers of repute, our expertise at Delegat’s Wine …
Posted in Commerce
Tagged Analytics, Cognos TM1, Delegat's Wine Estate, Global, markets, Matt Boswell, Predicting Analytics, wine
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IBM’s New Optimization Solution Can Help Ensure Accurate Inventory Stock Levels
This week, we were at the Council of Supply Chain Management Professionals (CSCMP) conference in Atlanta, talking with customers about the challenges they’re facing with increasingly complex and demand-driven supply chains. Those challenges affect the entire fulfillment process, from …
Posted in Commerce
Tagged Analytics, CSCMP, inventory, Optimization, Smarter Commerce, supply chain
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Welcome to the Era of the Chief Executive Customer
by Deepak Advani, IBM Vice President, Business Analytics
Do you remember when you bought your first e-reader? Was the decision influenced by a digital or TV ad? Or did someone you trust, perhaps a family member or colleague at …