-
Smarter Commerce Blogs
Article Archive
Most Commented Posts
Recent Posts
Tags
Analytics (63) B2B (24) CIO (18) cloud (17) Craig Hayman (21) customer experience (19) e-commerce (20) Email Deliverability (18) Email Marketing (29) Facebook (16) generation C (27) ibm (24) Madrid Summit (17) marketing (47) Mobile (17) mobile-commerce (29) Procurement (22) Real-life Challenges of a High-Tech CMO (40) retail (44) Smarter Commerce Global Summit (45) Smarter Commerce Global Summit Orlando (54) Smarter Marketing (35) Social Media (71) supply chain (39) Ted Rubin (23) Todd Watson (19) Twitter (18) Webcast (19)Marketing Archive
-
- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Tag Archives: B2B
“Crowdselling” – Understanding the B2B Customer in Context
Unlike in consumer sales, when you’re a manufacturer selling to another business – especially for high unit value items – you’re not selling to one person. You’re selling to a “crowd”: a design engineer, a procurement analyst, a line of …
Posted in Commerce
Tagged B2B, crowdselling, customer, EDI, manufacturer, manufacturing, Nashville, Richard Douglass, Smarter Commerce Global Summit, Social Media, web
Leave a comment
Manual B2B Transactions… What are They Costing You?
In my last blog, I provided some shocking stats on the volume and continued reliance on manual business-business (B2B) transactions such as purchase orders (POs) and invoices. This leads me to one of the most common questions I get …
Survey Reveals manual processes still heavily in use for B2B transactions
A recent global study of e-commerce transactions found that many companies are still leaving money on the table by continuing to manually process high percentages of business-to-business (B2B) transactions via phone, fax, email, and even postal mail. Why should this …
Posted in Commerce
Tagged B2B, B2B automation savings calculator, CIO, e-commerce, EDI, electronic data interchange, Email, fax, IT executives, Josh Hardy, MFT, phone, transactions, Vanson Bourne
Leave a comment
A Perfect Storm of Change
A perfect storm of business, economic and technical change is coming that impacts how businesses meet rapidly changing needs, drive cost from processes while accelerating responsiveness, and innovate to compete.
According to IDC analyst Maureen Fleming, change is being motivated …
Posted in Commerce
Tagged B2B, B2Bi, Chris Hayes, IDC, integration, Maureen Fleming, process, Webcast
Leave a comment
Friday Interview Series with John Mesberg
Todd “Turbo” Watson (blogger and tech evangelist) talks with John Mesberg, Vice President, B2B and Commerce Solutions, during the Smarter Commerce Global Summit 2012 in Orlando.
“We help them achieve the perfect order. They want to ensure that every …
Posted in Commerce, Smarter Marketing
Tagged B2B, commerce, John Mesberg, Smarter Commerce Global Summit Orlando, Todd Watson
Leave a comment
Internet Evolution: Smarter Commerce Tutorial
IBM Vice President Alisa Maclin introduces Smarter Commerce and its core principles. Click the button to the left to visit the web tutorial website in partnership with Internet Evolution.…
Posted in Commerce
Tagged Alisa Maclin, B2B, ibm, internet evolution, Smarter Commerce
Leave a comment
B2B Integration: The Infographic
An integrated supply chain is just as important to meeting customer needs as marketing and sales operations. Supply chain innovation, which often relies heavily on the broader ecosystem of partners and suppliers involved in the process, ensures that companies can …
Thomson Reuters and IBM Present at Sourcing Interests Group (SIG) in Scottsdale
This year, IBM made a strategic investment in the procurement market with the acquisition of Emptoris, a leading provider of strategic supply and enterprise contract management solutions. Continuing that investment, IBM is meeting with sourcing, outsourcing and procurement executives from …
Missed the B2B and MFT Architects Webcast?
If you weren’t able to join us for our webcast, On Cloud, on Premise or a Hybrid Solution? IBM’s B2B and MFT Architects Weigh In, here are some of the highlights:
- The analysis challenge: For IT departments, saddled with
…
Gaining Insights into the Right Integration Strategy
This is a guest post from Chris Hayes.
Last week, I announced the four panelists who will be joining me for the upcoming webcast,On Cloud, on Premise or a Hybrid Solution? IBM’s B2B and MFT Architects Weigh In.…
Posted in Commerce
Tagged B2B, Chris Hayes, cloud, Managed File Transfer, MFT, panel, Smarter Commerce, Webcast
Leave a comment
On Cloud, on Premise or a Hybrid Solution? IBM’s B2B and MFT Architects Weigh In
As companies move toward a Smarter Commerce approach – where their buy, market, sell and service operations are centered around their customers – they find that integration plays a critical role in ensuring success across the broader communities involved in …
Posted in Commerce
Tagged B2B, Chris Hayes, cloud, Managed File Transfer, MFT, panel, Smarter Commerce, Webcast
Leave a comment
Commerce zone launched on developerWorks
This is a guest post by: John Mesberg
I am pleased to see the launch of the Commerce zone on developerWorks for B2B & Commerce products and solutions. IBM developerWorks is the industry-leading and award-winning technical resource and professional network …
Posted in Commerce
Tagged B2B, commerce, community, developerWorks, IT professionals, John Mesberg
Leave a comment
Reality Marketing: Integrating Customer Data
Marketers have plenty of good intentions when it comes to their desire to have a common view of the customer. Our IBM State of Marketing Survey 2012 in fact showed that 85 percent of marketers would like an integrated marketing …
Posted in Smarter Marketing
Tagged B2B, customer experience, generation C, Optimization, Smarter Commerce, Smarter Marketing
Leave a comment
Delivering an Adaptive Supply Chain through Standards
Written by Dr. Angel Luis Diaz, Vice President of Software Standards for IBM Software Group.
In this age of the Connected-Customer– the notion of what constitutes “value” has shifted from the hands of the service provider into the hands …
Posted in Uncategorized
Tagged Analytics, B2B, EDI, Smarter Commerce, standards, supply chain, supply chain management, transportation
Leave a comment
Imagine your EDI Value Added Network (EDI VAN) went down for 6 hours?
Natural disasters can wreak havoc on global supply chains. But there are other kinds of disasters, too—and they’re equally as damaging: Network outages can lead to a perfect storm of problems for your organization. Any kind of disruption—from minutes to …
Posted in Uncategorized
Tagged B2B, cloud, EDI, John Mesberg, network, risk, services, Smarter Commerce, VAN
Leave a comment
Synchronize Your Supply Chain to Achieve Smarter Commerce
If 87% of organizations in a recent survey view their business community as critical to their overall success, why do only 24% of them say they can effectively collaborate with their business community?
It was interesting when we asked the …
Posted in Commerce, Uncategorized
Tagged B2B, collaboration, impact, integration, Managed File Transfer, retail, Smarter Commerce, supply chain, value chain
1 Comment
File Transfer Growth is Exploding—Is Your Organization Ready?
With Smarter Commerce, a path is paved for smoother, more rapid flow of goods and services, reduced latency and waste, and delivering goods and services more quickly and efficiently to customers around the world. With that transformation comes increased demand …
Posted in Uncategorized
Tagged B2B, cloud, File Transfer, John Mesberg, services, Webcast
Leave a comment
Better Together: from after sales service to relationship-building in manufacturing, via social media
By Ronald Teijken
regional leader, Smarter Commerce at IBM
After sales service has been the bright idea of the week, the month, the year and even the decade and the concept is pretty straightforward; manufacturing companies maintain an ongoing relationship …
Posted in Commerce
Tagged B2B, customer experience, e-commerce, manufacturing, Service, social
Leave a comment
Smarter Commerce in the Cloud – A Catalyst for Business Innovation
Smarter Commerce helps companies compete in the age of the empowered consumer by transforming how they buy, market, sell and service goods and services with customers and suppliers. The age of the empowered customer also comes at a time when …
Posted in Smarter Marketing
Tagged Analytics, B2B, buy, cloud, empowered consumer, IT, market, sell, Service, Smarter Commerce, supply chain
Leave a comment
Using Smarter Commerce to Win with Consumers and Partners
Today, power is shifting to the consumer. This power shift from the seller to the buyer is redefining the term “commerce.” For example, in the automotive industry, the dealers essentially represent the manufacturer brand and consumers typically experience the brand …
Posted in Commerce
Tagged B2B, B2C, channel conflict, consumers, Mazda, partners, Smarter Commerce
Leave a comment