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Smarter Commerce | August 2, 2014

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Black Friday Archives - Smarter Commerce

What Happened During the Holidays? Key Takeaways Of The Season

February 10, 2014 |

The 2013 holiday season provided fascinating insights into the huge shift in online consumer behavior that’s been happening over the last few years. Here are the key takeaways retailers can learn from the data, and a look at what’s next …

Mobile Eats A Bigger Piece Of The Holiday Pie

December 5, 2013 | | One Comment

Mobile shoppers are fulfilling holiday wishes for retailers who were ready. Whether they add new sales or simply are shifting from other channels, consumers definitely are coming through mobile…in droves. IBM Digital Analytics Benchmark reporting indicates strong growth in mobile …

The Hot New Gift For Retailers And Marketers Is Big Data

December 4, 2013 |

The IBM Digital Analytics Benchmark has released shopping reports for Thanksgiving, Black Friday and Cyber Monday.  Here are a few highlights:

 

 

  • From Thanksgiving through Cyber Monday, online sales increased 16.5%
  • Cyber Monday was the biggest online shopping day

It’s the year of the mobile shopper … and I mean it this time

November 30, 2013 |

It seems like every year, the retail pundits predict that this will finally be the holiday season that mobile shopping comes of age. (Hello, self.) Well I think we can all finally retire that prediction and definitively chalk that up …

Dreaming Of A Pinterest Christmas

November 25, 2013 |

APIs seem to be the new black.

And as we get ready for the shortened holiday e-retail season here in the U.S., retailers are looking for every edge they can get to maximize the compressed shopping season.

Pinterest recently jumped …

Holiday Retail Forecast: Go Long On Gift Cards

November 21, 2013 |

In a previous post about the gargantuan single day e-retail extravaganza that occurred on “Singles Day” in China, which started me wondering what are some of the soothsayers seeing in terms of this year’s holiday e-retail sales in the U.S.…

A Merry Season For Retailers Who ‘Get’ Mobile

November 19, 2013 |

This holiday season is poised to be a hot one, especially when it comes to mobile. In the first week of November, purchases made from a mobile device reached more than 14% of all online retail sales – up more …

Bigger Holiday Profits: There’s A Cloud For That

November 13, 2013 |

As the dinner bell rings and the aroma of the holiday feast wafts to hungry noses this season, it triggers appetites for delicious food and holiday shopping.

As predictable as that behavior is, a mystery unfolds each year for retailers. …

Ready for the Holidays? Discover 4 Key Challenges for Retailers this Season

July 29, 2013 | | One Comment

It’s never too soon to plan for the holidays! We’ve seen a huge shift in online consumer behavior lately, and these changes are bound to cause challenges for unprepared retailers during the upcoming season. What can you do to get …

Webcast: Mobile Shopping Set Records in 2012

February 5, 2013 |

Join experts from our guest Forrester Research, Inc. and IBM Smarter Commerce to find out which success strategies made the 2012 online retail shopping season the strongest ever. Get an overview of how the results compare to last year, see …