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Tag Archives: CIO
Cloud First: Has SaaS adoption reached a tipping point?
Recently, I had the honor of appearing on a live webcast moderated by Jeff Kaplan, recognized cloud analyst and founder of the Cloud Computing Showplace, and featuring Jeremie Davis, IS Director with Danone North America – the NA division of …
Posted in Commerce
Tagged adoption, Armen Najarian, CIO, cloud, Danone, Groupe Danone, IT, Jeremie Davis, SaaS, Software as a Service, Webcast
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Survey Reveals manual processes still heavily in use for B2B transactions
A recent global study of e-commerce transactions found that many companies are still leaving money on the table by continuing to manually process high percentages of business-to-business (B2B) transactions via phone, fax, email, and even postal mail. Why should this …
Posted in Commerce
Tagged B2B, B2B automation savings calculator, CIO, e-commerce, EDI, electronic data interchange, Email, fax, IT executives, Josh Hardy, MFT, phone, transactions, Vanson Bourne
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The Secret to a Truly Successful CMO/CIO Relationship
By Nancy Costopulos, chief marketing officer, American Marketing Association
I have spent more than 20 years in the marketing field and thankfully, recognized early on that technology would play a huge role in the marketing industry. And as a result, …
Using Social Insights to Zero in on the ‘Demographic of One’
Since IBM launched its Smarter Commerce initiative two years ago, we’ve seen companies across industries transform the way they buy, market, and sell products and services.
Why? Because they’re learning that the consumer – and we’re all consumers – is …
CIO | CMO Convergence: Steve Cowley and Tom Adamski
Todd “Turbo” Watson interviews Steve Cowley, Vice President, IBM and Tom Adamski, President, Rosetta.
…
Posted in Commerce
Tagged CIO, Real-life Challenges of a High-Tech CMO, Smarter Commerce, Steve Cowley, Tom Adamski
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What CMOs Need to Know! Join Forrester’s @minicooper & IBM’s @TamiCann on #GetRealChat
Following is a guest post by Pam Moore, CEO/Founder at Marketing Nutz. You can find more of Pam’s writing on http://www.pammarketingnut.com/blog/.
Life as a CMO is transforming by the minute. Social media and social business present tremendous …
Friday Interview Series with John Marchionda & Simon Howard
Scott Langingham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with John Marchionda and Simon Howard from Husqvarna, during the Smarter Commerce Global Summit 2012 in Orlando.
“If you look at the role of …
15 Things Every CEO, CMO, CTO, & CIO Must Do Before Hopping on Twitter
Following is a guest post by Pam Moore, CEO/Founder at Marketing Nutz. You can find more of Pam’s writing on http://www.pammarketingnut.com/blog/.
So you have finally said “yes.” It feels almost like as big of a commitment as the day …
Posted in Commerce
Tagged CEO, CIO, CTO, CXO, MarketingNutz, Pam Moore, Real-life Challenges of a High-Tech CMO, Social Media
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Postcard from Paris: Shaping the Future of Marketing
I’m in Paris for IBM’s CIO-CMO Leadership Exchange, where nearly two hundred CMOs and CIOs from Europe’s leading companies are gathered to discuss the next big shifts in marketing. It’s an exciting time as some of the foremost business …
Posted in Commerce, Smarter Marketing
Tagged CIO, marketing, Paris, Real-life Challenges of a High-Tech CMO, Surjit Chana, Tami Cannizzaro
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Writing the History of Marketing
- By Surjit Chana
- When did the discipline of marketing begin?
A scholarly approach to marketing has been pre-eminent throughout the 20th century, with the University of Pennsylvania offering a course in ‘The Marketing of Products’ as far back …
Posted in Commerce, Smarter Marketing
Tagged Analytics, Big Data, CIO, marketing, Real-life Challenges of a High-Tech CMO, Surjit Chana
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It’s Time for CIOs to Get Into the Marketing Game
I’ve talked a lot about the odd couple pairing of the CMO and CIO. More often than not, we look at this partnership through the lens of the CMO, but I think it’s equally important to consider the CIOs …
Posted in Smarter Marketing
Tagged CIO, generation C, IT, Real-life Challenges of a High-Tech CMO, Smarter Marketing, yuchun lee
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Your Business May Depend on Your CMO and CIO Working Together
“The revolution will not be televised.” So the protest movement of the 1960s proclaimed. At the time, the phrase was intended to convey the powerful notion that protesters were making history and changing society, even if the mass media chose …
Engaging Customers as Unique Individuals
By Mike Rhodin, Senior Vice President, IBM Software Solutions Group (SSG)
IBM SSG is an organization that delivers outcome-based, industry-aligned solutions in high growth areas such as Smarter Analytics, Smarter Commerce, Smarter Cities and Social Business. In his current role, …
Succeeding Today Takes an IT and Marketing “Odd Couple”
Today IBM is unveiling its latest “State of Marketing” study, which surveyed more than 350 marketing professionals across a wide range of industries and geographies. The news continues to place the spotlight on a topic that is critical …
Serving the Digital Consumer, Together
A profound change is taking place within the business functions of technology and marketing. Often, the two sides have often avoided one another resulting in an internal disconnect between the chief marketing officer (CMO) and the chief information officer …
Intelligent file transfer depends on the vision of the CIO
By Karl McGowan
Smarter Commerce, financial services commerce sales lead, IBM
When we hosted a roundtable with CIOs, middleware managers and heads of IT architecture from a selection of international banking financial services organisations, I was struck by the importance …
Posted in Commerce
Tagged B2B, CIO, File Gateway, Managed File Transfer, Smarter Commerce, uk
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Telecom Cramming – Customer HCA Profiled in CIO Magazine
Working in marketing, I have the pleasure of hearing our customers’ telecom management stories first-hand. Many of these stories never cease to amaze me, from paying for cell phones of employees that left the company years ago to finding a …