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Smarter Commerce | September 1, 2014

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CIO Archives - Smarter Commerce

See What The C-Suites Are Saying: CIO

March 6, 2014 |

In this third and final installment of my blog series on what C-suite executives are saying, my focus is on CIO priorities as indicated by the 2011 IBM Global Chief Information Officer Study, which are highlighted in the following …

See What The C-Suites Are Saying: Introduction

February 13, 2014 |

Since the release of the IBM C-Suite (CEOCIOCMO) study for 2012, I’ve wanted to write this three-part blog series summarizing my perspectives on the findings. In the context of more and more powerful channels …

The Secret to Better CMO/CIO Collaboration Lies In The Cloud

July 24, 2013 |

A flood of innovative new solutions have launched to help CMOs better connect with customers

CMOs are feeling quite popular these days, and with good reason. By now you can recite this Gartner prediction in your sleep: marketing will spend …

Live @ IBM Smarter Commerce Global Summit: The Dannon Company Uses IBM Big Data Analytics To Drive Yogurt Market Gains

May 22, 2013 | | One Comment

You only need take one quick glance around the IBM Smarter Commerce Global Summit here at the Gaylord Opryland facility here in Nashville to recognize how busy the Smarter Commerce customer reference team has been these past few months in …

Cloud First: Has SaaS adoption reached a tipping point?

May 15, 2013 |

Recently, I had the honor of appearing on a live webcast moderated by Jeff Kaplan, recognized cloud analyst and founder of the Cloud Computing Showplace, and featuring Jeremie Davis, IS Director with Danone North America – the NA division of …

Survey Reveals manual processes still heavily in use for B2B transactions

April 30, 2013 |

A recent global study of e-commerce transactions found that many companies are still leaving money on the table by continuing to manually process high percentages of business-to-business (B2B) transactions via phone, fax, email, and even postal mail.  Why should this …

The Secret to a Truly Successful CMO/CIO Relationship

March 21, 2013 | | 2 Comments

Nancy CostopulosBy Nancy Costopulos, chief marketing officer, American Marketing Association

I have spent more than 20 years in the marketing field and thankfully, recognized early on that technology would play a huge role in the marketing industry.  And as a result,  …

Using Social Insights to Zero in on the ‘Demographic of One’

March 15, 2013 |

Since IBM launched its Smarter Commerce initiative two years ago, we’ve seen companies across industries transform the way they buy, market, and sell products and services.

Why? Because they’re learning that the consumer – and we’re all consumers – is …

CIO | CMO Convergence: Steve Cowley and Tom Adamski

January 25, 2013 |

Todd “Turbo” Watson interviews Steve Cowley, Vice President, IBM and Tom Adamski, President, Rosetta.


What CMOs Need to Know! Join Forrester’s @minicooper & IBM’s @TamiCann on #GetRealChat

December 10, 2012 | | 2 Comments

Following is a guest post by Pam Moore, CEO/Founder at Marketing Nutz. You can find more of Pam’s writing on

Life as a CMO is transforming by the minute. Social media and social business present tremendous …