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Smarter Commerce | August 29, 2014

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cloud Archives - Smarter Commerce

Has merchandising got its head in the cloud?

August 27, 2014 |

More products, more channels, more competitors, and more data = merchandising teams needing to make more critical decisions in less time.

Retailers who believe they will improve sales, profit and shopper loyalty by making decisions based on limited data, with …

IBM Analytics Warehouse service for customer, marketing and supply chain insights

August 25, 2014 |

As an IBM solution architect focused on Smarter Commerce and the IBM Bluemix PaaS offering, I’ve recently discovered the applicability of one of the Bluemix SaaS services to key data mining business scenarios for Smarter Commerce.   There are several data …

Accelerate marketing with cloud

August 20, 2014 |

Companies have never had so many ways to engage with clients and customers – and, at the same time, so many ways to make those engagements work. The ultimate decision maker in these situations is the customer. As they engage …

Challenges and opportunities of cloud, Big Data, mobile, and social

July 22, 2014 | | One Comment

Today’s business environment is facing a convergence of massive shifts. Cloud, big data, mobile and social are reshaping the global business landscape. These dynamics are presenting compelling new opportunities for organizations ready to gain a competitive advantage.

It’s a perfect …

Moments Matter: Day One Of The Smarter Commerce Global Summit

May 20, 2014 |

The first day of the IBM Smarter Commerce Global Summit was an exciting one. The keynote speakers included Craig Hayman battling firehoses of data, Robert Leblanc announcing the rebranding of IBM Enterprise Marketing Management (EMM), customers relating how IBM has …

How To Improve Your Customer Service With A Better Sales Tax Process

May 7, 2014 |

The following is a guest post by Will Frei, Sales Tax Specialist at Avalara Inc.

We all know that customers are the primary reason why businesses stay in business. This is why businesses are constantly searching for ways …

Social Software Sweep

April 24, 2014 |

Social networking has become a sweeping societal and economic phenomenon. Information is being created and shared at unprecedented rates; the views and activities of consumers are more accessible and actionable; and organizations are working differently, functioning with greater transparency than …

THE Place To Build A SaaS Strategy That Works When Moments Matter

April 9, 2014 |

I expect a lot these days from the businesses with which I interact, don’t you? Recently, flying home from a business trip, I purchased in-flight Wi-Fi service from my tablet device. Let me just say, the process was not as …

Engagement: It’s The Reason Smarter Commerce Exists

March 5, 2014 |

IBM CEO Ginni Rometty spoke last week at Mobile World Congress in Barcelona, Spain. She talked about three key components of technology that will drive growth in the coming years for communications providers and organizations across industries. The first two …

IBM Mobile Push And Engage: Try It, You’ll Like It.

February 27, 2014 |

When I took on the leadership of the Enterprise Marketing Management group at IBM, I was keen to make a difference by giving our clients effective engagement solutions that operate at the speed of life. So the October 2013 …