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Smarter Commerce | April 23, 2014

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cloud Archives - Smarter Commerce

THE Place To Build A SaaS Strategy That Works When Moments Matter

April 9, 2014 |

I expect a lot these days from the businesses with which I interact, don’t you? Recently, flying home from a business trip, I purchased in-flight Wi-Fi service from my tablet device. Let me just say, the process was not as …

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Engagement: It’s The Reason Smarter Commerce Exists

March 5, 2014 |

IBM CEO Ginni Rometty spoke last week at Mobile World Congress in Barcelona, Spain. She talked about three key components of technology that will drive growth in the coming years for communications providers and organizations across industries. The first two …

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IBM Mobile Push And Engage: Try It, You’ll Like It.

February 27, 2014 |

When I took on the leadership of the Enterprise Marketing Management group at IBM, I was keen to make a difference by giving our clients effective engagement solutions that operate at the speed of life. So the October 2013 …

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Top Companies Lead The Pack With SaaS

February 12, 2014 |

A recent IBM study polled 879 IT and line-of-business decision makers in companies that have adopted Software as a Service (SaaS). What it found helps affirm the powerful transformative potential of SaaS and shines a light on how the most …

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“Really?!” Personified

February 11, 2014 |

I’ve long been a student of our language. After all, other than, perhaps, pictures (which are purportedly worth a thousand words) or physical expressions (which can speak volumes in a single gesture), our language is our primary means of communication. …

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Innovators Lead, While Imitators Attempt To Follow

February 6, 2014 |

Retail is awash with imitation. One company designs and develops a great product and you can be sure that others will follow suit with something similar before you can say “me too.” The same is even truer of counterfeit merchandise, …

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Connecting To Energize Your Life’s Work

January 28, 2014 |

No matter what kind of work you do, it should energize you and fill you with a sense of pride and accomplishment. That’s why we chose Energizing Life’s Work as the theme for Connect 2014 – being held this week in …

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Software As A Service Drives Competitive Advantage

January 28, 2014 |

Cloud computing has taken the IT landscape by the proverbial storm and Software as a Service (SaaS) is proving to be one of the driving forces behind organizational adoption. Yet contrary to popular belief, it’s more about competitive advantage than …

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High Tea At High Speed

January 2, 2014 |

If you’re like me, you’ll be joining the 120 million fans of Downton Abbey, Britain’s most successful TV export, to watch the launch of Season 4 of this popular Public Broadcasting Service (PBS) series. This mini-series has captivated viewers since …

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IBM Acquires Aspera To Speed The Movement Of Big Data Around The World

December 19, 2013 | | One Comment

We live in the era of big. From our aspirations to build a smarter planet to the underlying data being created and analyzed to do just that. A staggering 2.5 quintillion bytes of data is now created each day. And …

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