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Smarter Commerce | July 29, 2014

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cloud Archives - Smarter Commerce

Challenges and opportunities of cloud, Big Data, mobile, and social

July 22, 2014 |

Today’s business environment is facing a convergence of massive shifts. Cloud, big data, mobile and social are reshaping the global business landscape. These dynamics are presenting compelling new opportunities for organizations ready to gain a competitive advantage.

It’s a perfect …

Moments Matter: Day One Of The Smarter Commerce Global Summit

May 20, 2014 |

The first day of the IBM Smarter Commerce Global Summit was an exciting one. The keynote speakers included Craig Hayman battling firehoses of data, Robert Leblanc announcing the rebranding of IBM Enterprise Marketing Management (EMM), customers relating how IBM has …

How To Improve Your Customer Service With A Better Sales Tax Process

May 7, 2014 |

The following is a guest post by Will Frei, Sales Tax Specialist at Avalara Inc.

We all know that customers are the primary reason why businesses stay in business. This is why businesses are constantly searching for ways …

Social Software Sweep

April 24, 2014 |

Social networking has become a sweeping societal and economic phenomenon. Information is being created and shared at unprecedented rates; the views and activities of consumers are more accessible and actionable; and organizations are working differently, functioning with greater transparency than …

THE Place To Build A SaaS Strategy That Works When Moments Matter

April 9, 2014 |

I expect a lot these days from the businesses with which I interact, don’t you? Recently, flying home from a business trip, I purchased in-flight Wi-Fi service from my tablet device. Let me just say, the process was not as …

Engagement: It’s The Reason Smarter Commerce Exists

March 5, 2014 |

IBM CEO Ginni Rometty spoke last week at Mobile World Congress in Barcelona, Spain. She talked about three key components of technology that will drive growth in the coming years for communications providers and organizations across industries. The first two …

IBM Mobile Push And Engage: Try It, You’ll Like It.

February 27, 2014 |

When I took on the leadership of the Enterprise Marketing Management group at IBM, I was keen to make a difference by giving our clients effective engagement solutions that operate at the speed of life. So the October 2013 …

Top Companies Lead The Pack With SaaS

February 12, 2014 |

A recent IBM study polled 879 IT and line-of-business decision makers in companies that have adopted Software as a Service (SaaS). What it found helps affirm the powerful transformative potential of SaaS and shines a light on how the most …

“Really?!” Personified

February 11, 2014 |

I’ve long been a student of our language. After all, other than, perhaps, pictures (which are purportedly worth a thousand words) or physical expressions (which can speak volumes in a single gesture), our language is our primary means of communication. …

Innovators Lead, While Imitators Attempt To Follow

February 6, 2014 |

Retail is awash with imitation. One company designs and develops a great product and you can be sure that others will follow suit with something similar before you can say “me too.” The same is even truer of counterfeit merchandise, …