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Smarter Commerce | April 23, 2014

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Real-life Challenges of a High-Tech CMO Archives - Smarter Commerce

Grabbing The Digital Tiger By The Tail

March 18, 2014 |

Whenever I talk to Chief Marketing Officers (CMOs) at organizations worldwide, both large and small, I often hear them voice the same concerns. They feel under-prepared for two major technology shifts impacting most industries – the explosion of data and …

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See What The C-Suites Are Saying: CMO

February 27, 2014 |

In this second installment of my blog series on what C-suite executives are saying, my focus is on CMO priorities as indicated by the 2011 IBM Global Chief Marketing Officer Study, which are highlighted in the following diagram.


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See What The C-Suites Are Saying: Introduction

February 13, 2014 |

Since the release of the IBM C-Suite (CEOCIOCMO) study for 2012, I’ve wanted to write this three-part blog series summarizing my perspectives on the findings. In the context of more and more powerful channels …

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The Secret to Better CMO/CIO Collaboration Lies In The Cloud

July 24, 2013 |

A flood of innovative new solutions have launched to help CMOs better connect with customers

CMOs are feeling quite popular these days, and with good reason. By now you can recite this Gartner prediction in your sleep: marketing will spend …

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A Call to Marketers: The Time to Mobilize was Yesterday!

June 18, 2013 | | 3 Comments

Guest post by Bill Loller, Vice President, IBM Smarter Commerce

Everyone is talking about a mobile revolution and with good reason. At the start of 2013 there were 6.8 billion mobile subscriptions globally and in a few years we won’t …

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Smarter Commerce in Action – A Q&A With SHOP.CA

May 20, 2013 |

TrevorNewell-GB1 An interview with Trevor Newell, Co-founder and president, SHOP.CA.

1. What does Smarter Commerce look like at SHOP.CA?
Smarter Commerce is integrated social-commerce at SHOP.CA. As we are becoming Canada’s number one online shopping destination, helping Canadian consumers have …

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What’s Marketing Science, and Why Should CMOs Care?

May 6, 2013 | | One Comment

Laurie FriedmanThe following is a guest blog by Laurie Friedman, IBM Communications.

CMOs face an endless blitz of big data flowing from inside and outside the company. The inability to deal with this data – to find, organize and analyze it …

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An Improved Customer Experience the Secret Weapon to Combating Showrooming

April 29, 2013 | | One Comment

Bill-LollerGuest post by Bill Loller, Vice President, IBM Smarter Commerce

Let’s face it retailers, showrooming is here to stay and since there’s nothing we can do to combat it, we might as well embrace it. In fact, some retailers already …

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Join us at Forrester’s Forum For Marketing Leaders

April 15, 2013 |


The IBM Smarter Commerce Market team will be heading to Forrester’s Forum For Marketing Leaders later this week, where the theme will focus on the Connected Customer.  What excites me about this stimulating topic is how it ties nicely …

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The Secret to a Truly Successful CMO/CIO Relationship

March 21, 2013 | | 2 Comments

Nancy CostopulosBy Nancy Costopulos, chief marketing officer, American Marketing Association

I have spent more than 20 years in the marketing field and thankfully, recognized early on that technology would play a huge role in the marketing industry.  And as a result,  …

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