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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Tag Archives: Real-life Challenges of a High-Tech CMO
Smarter Commerce in Action – A Q&A With SHOP.CA
An interview with Trevor Newell, Co-founder and president, SHOP.CA.
1. What does Smarter Commerce look like at SHOP.CA?
Smarter Commerce is integrated social-commerce at SHOP.CA. As we are becoming Canada’s number one online shopping destination, helping Canadian consumers have …
What’s Marketing Science, and Why Should CMOs Care?
The following is a guest blog by Laurie Friedman, IBM Communications.
CMOs face an endless blitz of big data flowing from inside and outside the company. The inability to deal with this data – to find, organize and analyze it …
An Improved Customer Experience the Secret Weapon to Combating Showrooming
Guest post by Bill Loller, Vice President, IBM Smarter Commerce
Let’s face it retailers, showrooming is here to stay and since there’s nothing we can do to combat it, we might as well embrace it. In fact, some retailers already …
Join us at Forrester’s Forum For Marketing Leaders
Hello!
The IBM Smarter Commerce Market team will be heading to Forrester’s Forum For Marketing Leaders later this week, where the theme will focus on the Connected Customer. What excites me about this stimulating topic is how it ties nicely …
The Secret to a Truly Successful CMO/CIO Relationship
By Nancy Costopulos, chief marketing officer, American Marketing Association
I have spent more than 20 years in the marketing field and thankfully, recognized early on that technology would play a huge role in the marketing industry. And as a result, …
Using Social Insights to Zero in on the ‘Demographic of One’
Since IBM launched its Smarter Commerce initiative two years ago, we’ve seen companies across industries transform the way they buy, market, and sell products and services.
Why? Because they’re learning that the consumer – and we’re all consumers – is …
Moneyball Meets Marketing: How the best-in-class use big data and advanced analytics to increase digital marketing results
If you saw the movie Moneyball, you already know about the transformational nature of data. It’s a simple story: baseball recruiters who trust their gut instincts sign the flashy pitchers and the dominating batters, while ignoring the steady performers who …
Making Sense of the Chaos: Measuring the Influence of Social Media
There’s been a ton of conversation over the past few years about how social media is changing the way marketers reach their prospects and customers. But what has been elusive up to this point is truly understanding the value social …
Marketing in a digital age
David Cooperstein, VP & Practice Leader, CMO and Marketing Leadership, Forrester Research talks with IBM’s Scott Laningham and Todd Watson about reimagining marketing in the age of the empowered consumer and the challenges and opportunities of Chief Marketing Officers and …
Social Commerce and the Measurable Impact of Social Media
Ted Rubin and Jason Keath debate the impact of social media on business in this new era of social commerce. Hear them discuss how CMOs can instrument their marketing to target clients more effectively and the value digital relationships have …
Posted in Commerce
Tagged CMO Club, ibm, Jason Keath, Pete Krainik, Real-life Challenges of a High-Tech CMO, Smarter Commerce, Ted Rubin
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Mobile Marketing for Truly Customer-Centric Marketing
We all know how crucial mobile marketing is to today’s retailers. IBM’s Global CMO Study, as well as numerous analyst reports, have found that 79% of marketers run their mobile marketing in silos, discretely, and on an ad-hoc basis, …
CIO | CMO Convergence: Steve Cowley and Tom Adamski
Todd “Turbo” Watson interviews Steve Cowley, Vice President, IBM and Tom Adamski, President, Rosetta.
…
Posted in Commerce
Tagged CIO, Real-life Challenges of a High-Tech CMO, Smarter Commerce, Steve Cowley, Tom Adamski
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Tami Cannizzaro interviews Ted Rubin for @TheCMOClub: CMO’s & Social Media
Interview at IBM Smarter Commerce Global Summit September 2012
Tami Cannizzaro, Executive Director of Marketing at IBM interviews Ted Rubin, Chief Social Marketing Officer at Collective Bias on how CMOs should personally approach social media. Great insights on how CMOs …
IBM’s Jay Henderson Talks Marketing and Technology with Chief Content Officer Magazine
IBM’s Jay Henderson, Strategy Director for IBM Smarter Commerce spoke to Chief Content Officer Magazine’s Pamela Muldoon as part of the Content Marketing 360 Radio Show, regarding how IBM is transforming the marketing industry. Jay touched on the marriage between …
What CMOs Need to Know! Join Forrester’s @minicooper & IBM’s @TamiCann on #GetRealChat
Following is a guest post by Pam Moore, CEO/Founder at Marketing Nutz. You can find more of Pam’s writing on http://www.pammarketingnut.com/blog/.
Life as a CMO is transforming by the minute. Social media and social business present tremendous …
Friday Interview Series with John Marchionda & Simon Howard
Scott Langingham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with John Marchionda and Simon Howard from Husqvarna, during the Smarter Commerce Global Summit 2012 in Orlando.
“If you look at the role of …
2012 Tech Trends Report
According to IBM’s State of Marketing survey, 48 percent of marketers believe that improved technology infrastructure will enable them to better meet the needs of customers, who are increasingly interacting with brands via multiple channels. But there’s a disconnect: …
Turning Insight into Action Using Customer Analytics
Customer empowerment is the name of the game today. At IBM, we’ve seen companies big and small across various industries respond to this empowerment by transforming the way they market and sell products and services.
Why the change? It’s a …
15 Things Every CEO, CMO, CTO, & CIO Must Do Before Hopping on Twitter
Following is a guest post by Pam Moore, CEO/Founder at Marketing Nutz. You can find more of Pam’s writing on http://www.pammarketingnut.com/blog/.
So you have finally said “yes.” It feels almost like as big of a commitment as the day …
Posted in Commerce
Tagged CEO, CIO, CTO, CXO, MarketingNutz, Pam Moore, Real-life Challenges of a High-Tech CMO, Social Media
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Postcard from Paris: Shaping the Future of Marketing
I’m in Paris for IBM’s CIO-CMO Leadership Exchange, where nearly two hundred CMOs and CIOs from Europe’s leading companies are gathered to discuss the next big shifts in marketing. It’s an exciting time as some of the foremost business …
Posted in Commerce, Smarter Marketing
Tagged CIO, marketing, Paris, Real-life Challenges of a High-Tech CMO, Surjit Chana, Tami Cannizzaro
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