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Tag Archives: connected customer
Join us at Forrester’s Forum For Marketing Leaders
Hello!
The IBM Smarter Commerce Market team will be heading to Forrester’s Forum For Marketing Leaders later this week, where the theme will focus on the Connected Customer. What excites me about this stimulating topic is how it ties nicely …
The Rise of Connected Consumerism: Brian Solis Speaks
A couple of weeks ago, I had the pleasure of hosting a webinar with Altimeter Group’s Brian Solis. So what is connected consumerism and why should we, as marketers, care?
The simple answer is that connected consumers—those digital natives …
How to Better Manage Marketing to Optimize People, Processes and Resources
We marketers seem to be doing a very good job of making our professional lives more complicated than they should be. Consider that as a global group, we’re responsible for spending more than 1 trillion USD each year. A huge …
What marketing can learn from logistics
Written by Paul McNulty, Director of Marketing, Enterprise Marketing Management Group.
I’m a big fan of the “We ♥ Logistics” TV ads by UPS. If I’m browsing the web with a television on in the background and that commercial comes …
Match the Right Message to the Right Customer
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision making. As choices multiply, marketing becomes more challenging than ever.
The days are past when marketers could rely strictly on …
Posted in Smarter Marketing
Tagged connected customer, decide, ebook, generation C, Smarter Commerce, Smarter Marketing
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CMOs and Social Media: Learning from Cosmetics Companies
“’Trying to guess what the [mass] audience wants and then trying to satisfy that is usually a bad recipe for getting something good.’”
So says Aaron Sorkin in an interview in this month’s issue of Vanity Fair magazine. Sorkin, as …
Free eBook: How to Use Analytics to Build Marketing that Works
“The unexamined life is not worth living.” So said Socrates. It turns out that the ancient Greek philosopher’s maxim is still relevant for today’s marketers. There’s no point in collecting data on customer behavior if you can’t understand what it …
Posted in Smarter Marketing
Tagged analyze, connected customer, ebook, generation C, Smarter Marketing, Tami Cannizzaro
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I am the Connected Customer (and So Are You)
In the last week, I’ve read two different articles—the first in The New Yorker and the second in GigaOm—that point out either subtly (in the case of The New Yorker) or overtly (GigaOm) that our use …
Free eBook: How to Turn Customer Data into Dollars
Good marketing is like a conversation. You have to listen to your customers. In our connected world, that means listening to the data they generate in their interactions with your brand.
Collecting data to build rich customer profiles is an …
Posted in Smarter Marketing
Tagged Big Data, connected customer, ebook, free, generation C, Smarter Marketing
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What Does Marketing Mean in a Service Economy?
Over the weekend, I found myself poring over Joseph E. Stiglitz’s article, “The Book of Jobs,” which appeared in the January 2012 issue of Vanity Fair. It’s a long, scholarly article that constructs an interesting argument debunking …
Are You Generation C?
The idea of Generation C has gotten quite a lot of play recently. In fact, we here at IBM feel that we’ve found a kindred spirit in Altimeter Group’s Brian Solis, so similar are our trains of thought around …
Posted in Smarter Marketing
Tagged connected customer, ebooks, generation C, Smarter Commerce, Smarter Marketing
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