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Smarter Commerce | April 20, 2014

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Craig Hayman Archives - Smarter Commerce

Personalization On An Unprecedented Scale

April 10, 2014 |

As consumers demand more personalized brand experiences, marketing leaders worldwide need more effective means to build and expand brand relationships and drive revenue. To accelerate IBM’s leadership in marketing automation, IBM has announced its intent to acquire Silverpop, a …

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Keeping Your Customers Close While Keeping The Fraudsters Out

March 20, 2014 |

A major retailer recently suffered a 45 point drop in the brand perception index in one day after the news hit about a large scale data breach. The resulting drop in sales was significant but even more devastating could be …

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Grabbing The Digital Tiger By The Tail

March 18, 2014 |

Whenever I talk to Chief Marketing Officers (CMOs) at organizations worldwide, both large and small, I often hear them voice the same concerns. They feel under-prepared for two major technology shifts impacting most industries – the explosion of data and …

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Driving The Indian Auto Industry Into The Fast Lane

March 5, 2014 | | One Comment

One of my least favorite “chores” is taking my car for repair work. Don’t get me wrong. The dealership does a good job of trying to make the wait comfortable and productive with beverages, WiFi and other amenities. But, the …

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Software As A Service Drives Competitive Advantage

January 28, 2014 |

Cloud computing has taken the IT landscape by the proverbial storm and Software as a Service (SaaS) is proving to be one of the driving forces behind organizational adoption. Yet contrary to popular belief, it’s more about competitive advantage than …

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Mobile Shopping: The New Digital Concierge

January 13, 2014 | | 3 Comments

I admit it. I’m not a great shopper and, frankly, I panic a little when a special occasion comes up for someone in my family. I want to find the perfect gift but I seem to have less and less …

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High Tea At High Speed

January 2, 2014 |

If you’re like me, you’ll be joining the 120 million fans of Downton Abbey, Britain’s most successful TV export, to watch the launch of Season 4 of this popular Public Broadcasting Service (PBS) series. This mini-series has captivated viewers since …

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Holidays Are Happier For HP Hood With Smarter Commerce

December 23, 2013 |

The holidays are the perfect time to get together and celebrate. One of my favorite traditions is sharing a glass (or two) of eggnog with friends and family. Some people make it from scratch – a complicated process – but …

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Curated Commerce

December 18, 2013 |

The role of curator from the Latin, “curare” meaning, “to take care”, has seen the emergence of new opportunities. You can now be a “curator” of technology, commerce, content, social media, big data, clinical data, and more. In fact, what

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Data: The Natural Resource And Byproduct Of Our Age

December 9, 2013 |

Our CEO has been speaking recently about data and how it represents the natural resource of the 21st century. Not a natural resource, but the natural resource, bar none. The one difference is that unlike other natural resources, data …

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