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Smarter Commerce | August 22, 2014

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Craig Hayman Archives - Smarter Commerce

Moments Matter: Straight Talk From Smarter Commerce

May 13, 2014 |

People often reach out to me asking for a moment of my time. Does the same thing happen to you? The request for just a “moment,” is meant to convey, I think, a general acknowledgement that time is precious and …

The Age Of The Chief Executive Customer

May 13, 2014 |

Delivering Compelling Engagements at Every Moment in the Brand Journey

Instant gratification – that is the norm today. Whether delighting a customer in real time, reaching new markets, collaborating instantly with partners and suppliers across the world, enterprises must exceed …

Social Software Sweep

April 24, 2014 |

Social networking has become a sweeping societal and economic phenomenon. Information is being created and shared at unprecedented rates; the views and activities of consumers are more accessible and actionable; and organizations are working differently, functioning with greater transparency than …

Personalization On An Unprecedented Scale

April 10, 2014 |

As consumers demand more personalized brand experiences, marketing leaders worldwide need more effective means to build and expand brand relationships and drive revenue. To accelerate IBM’s leadership in marketing automation, IBM has announced its intent to acquire Silverpop, a …

Keeping Your Customers Close While Keeping The Fraudsters Out

March 20, 2014 |

A major retailer recently suffered a 45 point drop in the brand perception index in one day after the news hit about a large scale data breach. The resulting drop in sales was significant but even more devastating could be …

Grabbing The Digital Tiger By The Tail

March 18, 2014 |

Whenever I talk to Chief Marketing Officers (CMOs) at organizations worldwide, both large and small, I often hear them voice the same concerns. They feel under-prepared for two major technology shifts impacting most industries – the explosion of data and …

Driving The Indian Auto Industry Into The Fast Lane

March 5, 2014 | | 2 Comments

One of my least favorite “chores” is taking my car for repair work. Don’t get me wrong. The dealership does a good job of trying to make the wait comfortable and productive with beverages, WiFi and other amenities. But, the …

Software As A Service Drives Competitive Advantage

January 28, 2014 |

Cloud computing has taken the IT landscape by the proverbial storm and Software as a Service (SaaS) is proving to be one of the driving forces behind organizational adoption. Yet contrary to popular belief, it’s more about competitive advantage than …

Mobile Shopping: The New Digital Concierge

January 13, 2014 | | 3 Comments

I admit it. I’m not a great shopper and, frankly, I panic a little when a special occasion comes up for someone in my family. I want to find the perfect gift but I seem to have less and less …

High Tea At High Speed

January 2, 2014 |

If you’re like me, you’ll be joining the 120 million fans of Downton Abbey, Britain’s most successful TV export, to watch the launch of Season 4 of this popular Public Broadcasting Service (PBS) series. This mini-series has captivated viewers since …