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Tag Archives: Craig Hayman
IBM changed the world of commerce – making it Smarter
Today, IBMers worldwide are engaged with over 2000 global brands helping them innovate in how they interact with their customers. These companies are:
- Bringing new economies to the supply chain process;
- Optimizing how they use distribution centers, sourcing and procurement;
…
Using Social Insights to Zero in on the ‘Demographic of One’
Since IBM launched its Smarter Commerce initiative two years ago, we’ve seen companies across industries transform the way they buy, market, and sell products and services.
Why? Because they’re learning that the consumer – and we’re all consumers – is …
Putting the Customer First
I spent yesterday at the National Retail Federation’s Annual Convention and Expo in New York City. It’s affectionately known as “retail’s big show,” a description that truly captures the spirit of the event. Anyone who cares about the retail business—the …
Craig Hayman Interviews with Todd “Turbo” Watson
“How can you use data to better target your customer as an individual?” Craig Hayman talks change in digital marketing in his interview with Todd “Turbo” Watson at the Smarter Commerce Global Summit 2012.
Craig also discusses the importance of …
Friday Video Series: Smarter Commerce Global Summit 2012 Madrid – The Empowered Customer
The Smarter Commerce Global Summit 2012 held this past May in Madrid opened with a general session that was hosted by Jon Briggs and that was focused on the empowered customer. Craig Hayman, General Manager of IBM’s Industry Solutions, Ron …
Social Business Meets Smarter Commerce
I went to the movies recently to see Skyfall, the latest offering from the Bond franchise. I highly recommend it, by the way; you’ll lose yourself, undoubtedly, in the pyrotechnics and the unrelenting action.
But what really got me …
Posted in Commerce, Smarter Marketing
Tagged commerce, Craig Hayman, IBM Connect, marketing, Smarter Commerce, social business
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Cyber Monday Is More Important than Ever
It’s the Monday after Thanksgiving and most everyone is back in the office. But I wonder how many people, while plowing through their to-do lists and meetings, are actually keeping a weather eye on Cyber Monday sales and deals.
The …
How Analytics Forever Changed Holiday Shopping
There was a time not that long ago, really, when savvy shoppers waited eagerly for the day after Thanksgiving. Black Friday—so named because it was allegedly the day that retailers’ ledgers went into the black— traditionally marked the beginning …
Revolutionizing Business at Smarter Commerce Global Summit
When Guy Kawasaki talks about his Rules for Revolutionaries, one of the first points he makes is that to really be a revolutionary business leader, you’ve got to jump to the next curve. Or better yet, you’ve got to …
Fast Four: Catching Up with Craig Hayman
1. So, what’s bringing you to the Orlando Summit?
The best part of this event is the opportunity to talk directly to our customers about what they’re experiencing in the market. Business has always been about serving the customer. But …
Posted in Smarter Marketing
Tagged Craig Hayman, Smarter Commerce, Smarter Commerce Global Summit
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Your Business May Depend on Your CMO and CIO Working Together
“The revolution will not be televised.” So the protest movement of the 1960s proclaimed. At the time, the phrase was intended to convey the powerful notion that protesters were making history and changing society, even if the mass media chose …
Friday Interview Series: Craig Hayman
Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Craig Hayman, General Manager, Industry Solutions, during the Smarter Commerce Global Summit 2012 in Madrid.
“The message we are talking about is how …
Posted in Smarter Marketing
Tagged Craig Hayman, Friday, Smarter Commerce, Smarter Commerce Global Summit, Video
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CMOs: Marketing to the “One,” not the “Billions”
I was channel surfing the other night and caught a glimpse of a Wendy’s commercial. Wendy Thomas herself—she of the red hair and braids—looked straight at the camera and said, “Some places like to talk about the billions served. …
Join Guy Kawasaki, NYT Best-Selling Author Dan Heath, and IBM Execs at Smarter Commerce Global Summit Orlando 2012
Writing about last month’s Smarter Commerce Global Summit in Madrid, Martin Hingley of ITCandor said, “(IBM’s) Smarter Commerce strategy is about line-of-business rather than vertical market, as witnessed by the conversations surrounding marketing, sales, service and procurement issues at this …
Posted in Uncategorized
Tagged Craig Hayman, Dan Heath, Guy Kawasaki, Maria Winans, Orlando Summit, Smarter Commerce
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Saying Adios to Madrid: Reflections on the Digital Lifestyle
I spent the better part of last week in Madrid at our Smarter Commerce Global Summit and as usual, I found myself on the flight home thinking about what I’d learned from my colleagues, clients and partners.
Smarter Commerce, when …
Update from Madrid: Asking Businesses “What If?”
I’m in Madrid at the Smarter Commerce Global Summit and have just wrapped up my keynote speech. I thought I’d take this opportunity to share some highlights with you.
In composing my thoughts, I came across the work of Sandra …
Smarter Commerce One Year Later – A Conversation with Craig Hayman
It’s been more than a year since IBM unveiled its Smarter Commerce initiative, a market opportunity it estimates to be $20 billion in software alone. Smarter Commerce was launched with the goal of offering software and services to help companies …
Posted in Uncategorized
Tagged Battle of the Brains, Craig Hayman, podcast, Smarter Commerce
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Why Collaboration and Technology are the New Fundamentals of Commerce
Your customers’ instant access to information from mobile devices, the web, and vast social networks has forever changed their expectations. Customer empowerment, new competitors, and increasing cost structures, along with the growing challenges of emerging business models—Pinterest, Spotify, Gilt Groupe …
Posted in Uncategorized
Tagged Brian Walker, Craig Hayman, Forrester, Przemek Czarnecki, Smarter Commerce, Survey, T-Mobile USA, video broadcast
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CMOs and Social Media: Learning from Cosmetics Companies
“’Trying to guess what the [mass] audience wants and then trying to satisfy that is usually a bad recipe for getting something good.’”
So says Aaron Sorkin in an interview in this month’s issue of Vanity Fair magazine. Sorkin, as …