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Smarter Commerce | September 1, 2014

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customer experience Archives - Smarter Commerce

Order management: a linchpin for customer experience

August 22, 2014 |

Recently I was searching my favorite store online for something I decided was a must have – a colorblock dress. I found the perfect one, and was thrilled to find ideal boots were recommended to go with it. On sale, …

Accelerate marketing with cloud

August 20, 2014 |

Companies have never had so many ways to engage with clients and customers – and, at the same time, so many ways to make those engagements work. The ultimate decision maker in these situations is the customer. As they engage …

5 Tips to Optimize Your Customer’s Experience Via Product Detail Pages – Part 1

January 27, 2014 | | 2 Comments

This is the first of 3 daily articles covering optimization tips for the product detail page.

If one business can make browsing and purchasing products quick and hassle-free over a competitor, whether online or offline, they are sure to gain

Plug & Play for Digital Marketing Services: W3C Community Group Publishes the Final Spec for Digital Data Layer

December 17, 2013 |

As I was setting up holiday lights around my house this weekend I was plugging one string of lights into the next to go around the length of the roof. That made me think: how complicated would this be if

Immerse Customers in an Intelligent Commerce Experience

September 25, 2013 | | 2 Comments

What if you could use a virtual environment to immerse your customer in a personalized experience with your product?

Now imagine that customer experiencing thousands of different configurations in stunning detail, and then sharing their preferences via social media. A …

Smarter Commerce and Analytics to revolutionise the 4 Ps – Part 4: Product

September 10, 2013 |

Last week I spoke about how Smarter Commerce can change the way organisations go about promoting their products, click here to read last week’s entry. This week I will be discussing how Smarter Commerce and Analytics enhances the way …

Smarter Commerce and Analytics to revolutionise the 4 Ps – Part 3: Promotion

September 3, 2013 | | 2 Comments

In last week’s blog, I covered how Smarter Commerce can change the way customers buy from organisations, allowing them to become part of the decision as to where and when they buy. This week, I discuss how Smarter Commerce …

New IBM Software Helps Increase Digital Consumer Engagement

July 26, 2013 |

Yesterday I posted on the changing consumer behaviors around mobile devices (the differences in content consumption between desktop and mobile devices).

Today, IBM announced new Digital Experience software that helps organizations build customized digital experiences.

IBM digital experience software combines …

Results from IBM’s Global Survey of Marketers: Customer Experience Best Practices

July 16, 2013 |

Businesses are working harder than ever to keep up with the demands of their unpredictable consumers. These digitally-savvy, on-the-move customers want more personalized experiences, and businesses that fail to deliver on their expectations are likely to be left behind. According …

Understanding Customer Struggle and Improving the Mobile Experience

June 19, 2013 |

Guest post by Geoff Galat, Vice President Marketing, IBM Tealeaf

Last week we all waited with baited breath to find out ‘what’ exactly Apple was going to launch at this year’s World Wide Developer Conference (WWDC). And when Tim Cook …