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Smarter Commerce | August 30, 2014

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customer Archives - Smarter Commerce

Today’s Marketers – More Like Imagineers?

October 9, 2013 |

In some ways, marketing hasn’t changed at all. It’s still about knowing consumers and connecting your company’s value to that audience in order to create customers.

In other ways, marketing has changed completely. A “day in the life” of marketers …

How Effective is Your Organization with B2B Collaboration?

June 5, 2013 | | One Comment

In a recent report, Bryan Ball of Aberdeen Research found that leading organizations are significantly more likely to have B2B collaboration initiatives with customers and suppliers. Those leading organizations were found to be doing measurably better against a number of …

“Crowdselling” – Understanding the B2B Customer in Context

May 14, 2013 |

crowdsellingUnlike in consumer sales, when you’re a manufacturer selling to another business – especially for high unit value items – you’re not selling to one person.  You’re selling to a “crowd”: a design engineer, a procurement analyst, a line of …

Data is driving the customer experience

May 8, 2013 |

Recently, I was told an interesting story by a friend about a less-than-optimum experience he had with a well-known service provider. My friend’s experience exemplified some of the key challenges that many organisations face in relation to effectively sharing data …

Backstage With Omni-Channel Retailing

May 7, 2013 |

omni-channelMore and more retailers are evolving from multi-channel (i.e., selling through more than one channel, but where those channels operate independently) to cross-channel (i.e., bridging siloed systems to give the consumer a seamless brand experience and while enabling improved execution …

B2B Collaboration: A High Priority for Smarter Commerce

May 6, 2013 |

b2b-collaborationAccording to a study from the Aberdeen Group, the number of companies starting initiatives for collaboration has doubled in the last two years. Their research indicates that collaborating with customers and partners are both in the top five actions being …

Rethink Marketing: Creating a System of Customer Engagement

May 1, 2013 |

marketing reimaginedMarketers today are facing unprecedented levels of change in the way they do business. Customers have changed the ways they shop, connect with each other, and interact with the companies they do business with. However, dealing with change can be …

Is Anybody Out There?

April 23, 2013 | | One Comment

helpOne of the first things you learn in business school, should you be fortunate enough to be able to pay the tuition, or foolish enough, like me, to take on the debt, is that everyone is a customer.  This sounds …

Cyber Monday Is the Biggest Shopping Day of the Year

November 27, 2012 |

Cyber Monday results are in and they’re not big. They’re huge. As in the kinds of numbers that make retailers sit up and take notes.

For starters, consumers made Cyber Monday the biggest shopping day of the year—spending their way …

Join the #GetRealChat Conversation – Whirlpool’s Jacques Leroy and IBM’s Jay Henderson

August 31, 2012 |

In the $120 billion global home appliance industry, social networks are the main source consumers turn to for brand information.  Whirlpool Corporation is taking advantage of this trend by developing new marketing programs that deliver content and communications relevant to …