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Tag Archives: customer
“Crowdselling” – Understanding the B2B Customer in Context
Unlike in consumer sales, when you’re a manufacturer selling to another business – especially for high unit value items – you’re not selling to one person. You’re selling to a “crowd”: a design engineer, a procurement analyst, a line of …
Posted in Commerce
Tagged B2B, crowdselling, customer, EDI, manufacturer, manufacturing, Nashville, Richard Douglass, Smarter Commerce Global Summit, Social Media, web
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Data is driving the customer experience
Recently, I was told an interesting story by a friend about a less-than-optimum experience he had with a well-known service provider. My friend’s experience exemplified some of the key challenges that many organisations face in relation to effectively sharing data …
Posted in Commerce
Tagged Australia, Brock Douglas, customer, customer experience, customer service, interactions, loyalty, organisations
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Backstage With Omni-Channel Retailing
More and more retailers are evolving from multi-channel (i.e., selling through more than one channel, but where those channels operate independently) to cross-channel (i.e., bridging siloed systems to give the consumer a seamless brand experience and while enabling improved execution …
B2B Collaboration: A High Priority for Smarter Commerce
According to a study from the Aberdeen Group, the number of companies starting initiatives for collaboration has doubled in the last two years. Their research indicates that collaborating with customers and partners are both in the top five actions being …
Posted in Commerce
Tagged Aberdeen Group, B2B Collaboration, Bryan Ball, Chris Hayes, customer, IT, Smarter Commerce, supply chain management
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Rethink Marketing: Creating a System of Customer Engagement
Marketers today are facing unprecedented levels of change in the way they do business. Customers have changed the ways they shop, connect with each other, and interact with the companies they do business with. However, dealing with change can be …
Posted in Smarter Marketing
Tagged Alan Bunce, cross-channel, customer, Engagement, Forrester Research, loyalty, marketing, Rob Brosnan, strategy, technology, Webcast, webinar
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Is Anybody Out There?
One of the first things you learn in business school, should you be fortunate enough to be able to pay the tuition, or foolish enough, like me, to take on the debt, is that everyone is a customer. This sounds …
Posted in Commerce, Smarter Marketing
Tagged customer, Email, help, Quentin Smelzer, support
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Cyber Monday Is the Biggest Shopping Day of the Year
Cyber Monday results are in and they’re not big. They’re huge. As in the kinds of numbers that make retailers sit up and take notes.
For starters, consumers made Cyber Monday the biggest shopping day of the year—spending their way …
Join the #GetRealChat Conversation – Whirlpool’s Jacques Leroy and IBM’s Jay Henderson
In the $120 billion global home appliance industry, social networks are the main source consumers turn to for brand information. Whirlpool Corporation is taking advantage of this trend by developing new marketing programs that deliver content and communications relevant to …
wehkamp.nl uses Smarter Commerce to better resonate with consumers
As consumers interact with brands across a wide array of channels, it’s important for companies to understand their customers and deliver personalized marketing messages. The goal of marketing isn’t to simply sell a product, but instead create a dialogue …