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Smarter Commerce | August 27, 2014

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Cyber Monday Archives - Smarter Commerce

What Happened During the Holidays? Key Takeaways Of The Season

February 10, 2014 |

The 2013 holiday season provided fascinating insights into the huge shift in online consumer behavior that’s been happening over the last few years. Here are the key takeaways retailers can learn from the data, and a look at what’s next …

Mobile Eats A Bigger Piece Of The Holiday Pie

December 5, 2013 | | One Comment

Mobile shoppers are fulfilling holiday wishes for retailers who were ready. Whether they add new sales or simply are shifting from other channels, consumers definitely are coming through mobile…in droves. IBM Digital Analytics Benchmark reporting indicates strong growth in mobile …

The Hot New Gift For Retailers And Marketers Is Big Data

December 4, 2013 |

The IBM Digital Analytics Benchmark has released shopping reports for Thanksgiving, Black Friday and Cyber Monday.  Here are a few highlights:

 

 

  • From Thanksgiving through Cyber Monday, online sales increased 16.5%
  • Cyber Monday was the biggest online shopping day

Cyber Monday Low Down

December 3, 2013 |

IBM has finished off the Cyber Monday summary from the IBM Digital Analytics Benchmark, and the mobile juggernaut continued through the back-to-work blues.

In fact, yesterday’s Cyber Monday was the biggest online shopping day in U.S. history with a …

Holiday Shopalooza

November 26, 2013 |

 

Big leadership changes just announced at Wal-Mart.

Shareholders have elected company veteran Doug McMillon to succeed Mike Duke as president and CEO, effective February 1 of next year.

McMillon currently overseas Wal-Mart’s outside U.S. operations, which includes over 800,000 …

Dreaming Of A Pinterest Christmas

November 25, 2013 |

APIs seem to be the new black.

And as we get ready for the shortened holiday e-retail season here in the U.S., retailers are looking for every edge they can get to maximize the compressed shopping season.

Pinterest recently jumped …

Holiday Retail Forecast: Go Long On Gift Cards

November 21, 2013 |

In a previous post about the gargantuan single day e-retail extravaganza that occurred on “Singles Day” in China, which started me wondering what are some of the soothsayers seeing in terms of this year’s holiday e-retail sales in the U.S.…

A Merry Season For Retailers Who ‘Get’ Mobile

November 19, 2013 |

This holiday season is poised to be a hot one, especially when it comes to mobile. In the first week of November, purchases made from a mobile device reached more than 14% of all online retail sales – up more …

Let The Chinese E-Commerce Engines Roar

November 15, 2013 |

Monday was Veteran’s Day here in the U.S., an annual holiday where we honor those who serve (or have served) in our armed services.

I’m thankful for many in family who served, including several of my uncles and my grandfathers, …

Bigger Holiday Profits: There’s A Cloud For That

November 13, 2013 |

As the dinner bell rings and the aroma of the holiday feast wafts to hungry noses this season, it triggers appetites for delicious food and holiday shopping.

As predictable as that behavior is, a mystery unfolds each year for retailers. …