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Tag Archives: Deliverability
Email Marketing – The Ride Is About To Get Bumpier.
A few years ago, in a different life, I was privileged to work with the folks that first developed reputation engines for spam filtering. I spent 2 years before we rolled it out banging on the drum, warning marketers that …
Don’t be That Guy #3 – Make The Pie Higher!
It’s that time of year again, when people are going to open their wallets and spend money on Christmas presents and retailers crank up their email engines in the hopes of grabbing their piece of the pie.
In the face …
Posted in Smarter Marketing
Tagged Best Practices, Deliverability, Email, Email Marketing, Holiday Deliverability
4 Comments
Don’t be that guy! Falling for this one could be embarassing!
I’ve been doing this job for a long time, and even so sometimes I get a scam mail that makes me hesitate for a moment. I got one of those this morning, addressed to an Operations catch-all address. The subject …
Gmail, “via”, and eMessage?
We have been seeing a lot of discussion among senders about the new Gmail feature that people are referring to as “via“. This is Google’s way of notifying its users that the mail they are reading was not …
Don’t be that guy!
The other day I got an email from a company I’d never heard of, offering me an inside look at a product that would revolutionize my inbox placement if I would just give it a try.
It was different …
Interactive Marketing: A survey course in TV
My esteemed colleague Dan Ring recently wrote a blog post entitled “A Mad Men Rant.” It’s true, you can choose any serial and link it through crafty metaphor to marketing and unless done right, you might leave your …
Posted in Smarter Marketing
Tagged Deliverability, Interactive Marketing, marketing metrics, sitcoms, tv
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Comcast Delivery Delays
We’ve heard from end mailers and from top-tier email service providers who are experiencing large queues attempting to deliver email to Comcast, one of the leading cable providers in North America. More than 5 separate email service providers have reported …
Posted in Smarter Marketing
Tagged Comcast, Deliverability, Email Deliverability, ISP Deliverability
4 Comments
Full Metal Email – Confessions of an ‘Anti-Spam Zealot’
We know that spammers are the enemies of all legitimate marketers—the fear spread by malware, fraud and spoofing have made our jobs increasingly more complicated and difficult. But if we think we have it tough then the ISPs are fighting …
Posted in Uncategorized
Tagged Anti-Spam, Deliverability, Email Deliverability, ISP Deliverability, Postmaster, Yahoo!
4 Comments
Deliverability Stormtrooper Wanted!
The last week has been an exciting one filled with travel, a speaking engagement, meeting new people and a few I’ve never met face to face and a spate of calls from recruiters seeking Deliverability Stormtroopers. Suddenly I feel …
Posted in Uncategorized
Tagged Bat Phone, Best Practices, Deliverability, Email Best Practices, Email Deliverability, Storm Troopers
3 Comments
The Email Locker: 8 Years In The Spam Trenches | Part 2
Annalivia Ford recently joined Unica’s Email Operations team. She brings with her almost a decade of ISP experience. During the past 5-6 years, she’s been the voice of AOL, a beacon of hope to deliverability foot soldiers around the world, …
Posted in Uncategorized
Tagged Annalivia Ford, Anti-Spam, AOL, Deliverability, Email Best Practices, Email Deliverability, Interview
1 Comment
The Email Locker: 8 Years In The Spam Trenches | Part 1
Annalivia Ford recently joined Unica’s Email Operations team. She brings with her almost a decade of ISP experience. During the past 5-6 years, she’s been the voice of AOL, a beacon of hope to deliverability foot soldiers around the world, …
Posted in Uncategorized
Tagged Annalivia Ford, Anti-Spam, AOL, Deliverability, Email Best Practices, Email Deliverability, Interview
9 Comments