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Smarter Commerce | April 18, 2014

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Deliverability Archives - Smarter Commerce

Email Marketing – The Ride Is About To Get Bumpier.

March 13, 2012 |

A few years ago, in a different life, I was privileged to work with the folks that first developed reputation engines for spam filtering. I spent 2 years before we rolled it out banging on the drum, warning marketers that Reputation Was Coming And It Would Change Everything. When it did finally arrive, it did change everything, very fast, and most email marketers were left scrambling to adapt or have their email programs fail. For a while, Reputation was enough to stem the tide, but predictably enough, spam evolved and so the spam-fighting systems needed to evolve as well. Enter stage left: Engagement, or how ISPs measure their customer’s interest in the email they get. They measure it any number of ways, some of which are known -including opens, clicks, if mail is moved to or out of the spam folder, if a mailbox is logged into in X amount of time, etc. Of course, there is also the Secret Sauce – ISPs certainly do not reveal more than a fraction of how they do what they do. Read More

Don’t be That Guy #3 – Make The Pie Higher!

November 3, 2011 | | 4 Comments

It’s that time of year again, when people are going to open their wallets and spend money on Christmas presents and retailers crank up their email engines in the hopes of grabbing their piece of the pie.

In the face …

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Don’t be that guy! Falling for this one could be embarassing!

August 15, 2011 |

I’ve been doing this job for a long time, and even so sometimes I get a scam mail that makes me hesitate for a moment. I got one of those this morning, addressed to an Operations catch-all address. The subject …

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Gmail, “via”, and eMessage?

July 26, 2011 |

We have been seeing a lot of discussion among senders about the new Gmail feature that people are referring to as “via“. This is Google’s way of notifying its users that the mail they are reading was not …

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Don’t be that guy!

June 29, 2011 | | One Comment

The other day I got an email from a company I’d never heard of, offering me an inside look at a product that would revolutionize my inbox placement if I would just give it a try.

It was different …

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Interactive Marketing: A survey course in TV

October 18, 2010 |

My esteemed colleague Dan Ring recently wrote  a blog post entitled “A Mad Men Rant.” It’s true, you can choose any serial and link it through crafty metaphor to marketing and unless done right, you might leave your …

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Comcast Delivery Delays

May 21, 2010 | | 4 Comments

We’ve heard from end mailers and from top-tier email service providers who are experiencing large queues attempting to deliver email to Comcast, one of the leading cable providers in North America. More than 5 separate email service providers have reported …

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Full Metal Email – Confessions of an ‘Anti-Spam Zealot’

May 12, 2010 | | 4 Comments

We know that spammers are the enemies of all legitimate marketers—the fear spread by malware, fraud and spoofing have made our jobs increasingly more complicated and difficult. But if we think we have it tough then the ISPs are fighting …

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Deliverability Stormtrooper Wanted!

May 7, 2010 | | 3 Comments

The last week has been an exciting one filled with travel, a speaking engagement, meeting new people and a few I’ve never met face to face and a spate of calls from recruiters seeking Deliverability Stormtroopers. Suddenly I feel …

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The Email Locker: 8 Years In The Spam Trenches | Part 2

April 1, 2010 | | One Comment

Annalivia Ford recently joined Unica’s Email Operations team. She brings with her almost a decade of ISP experience. During the past 5-6 years, she’s been the voice of AOL, a beacon of hope to deliverability foot soldiers around the world, …

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