Tag Archives: e-commerce

Survey Reveals manual processes still heavily in use for B2B transactions

Posted on April 30, 2013 by Josh Hardy

mft A recent global study of e-commerce transactions found that many companies are still leaving money on the table by continuing to manually process high percentages of business-to-business (B2B) transactions via phone, fax, email, and even postal mail. Why should this …

Posted in Commerce | Tagged B2B, B2B automation savings calculator, CIO, e-commerce, EDI, electronic data interchange, Email, fax, IT executives, Josh Hardy, MFT, phone, transactions, Vanson Bourne | Leave a comment

Now’s the time to get serious about your mobile commerce strategy

Posted on April 4, 2013 by Rob Poratti

mobile-commerce Armed with smartphones and tablets, customers have seized control of the merchant/customer dynamic and have initiated a shift in the commerce landscape. As reported in IBM’s Digital Analytics Benchmark data, the 2012 holiday shopping season saw tremendous growth in mobile …

Posted in Commerce | Tagged cross-channel, customer experience, e-commerce, IBM Digita, mobile-commerce, Rob Poratti, smartphones, tablets | Leave a comment

Insights from NRF: Customer Expectations Pushing Commerce in New Directions

Posted on January 15, 2013 by Thomas Dong

Selling online is no longer just about e-commerce. Companies must evolve their thinking to omni-channel commerce by providing an integrated customer experience across all sales and fulfillment channels. As companies look to enhance the overall customer experience, retailers are, for …

Posted in Commerce | Tagged customer experience, e-commerce, Multichannel Marketing, National Retail Federation | Leave a comment

The Post-Purchase Brand Experience: More Important Than You Realize

Posted on January 2, 2013 by John Stelzer

In preparation for Christmas, my wife recently placed a multi-item online order with a big box retailer that uses our eCommerce and omni-channel order management solutions. So, I was curious to see how well the process would work.

Because …

Posted in Commerce | Tagged brand experience, e-commerce, John Stelzer, NRF 2013, order management, Smarter Commerce, Smarter Commerce Consumer Advocacy Study | Leave a comment

Smart Retailers are Helping Multi-screen Customers get the Bargains They Want

Posted on December 3, 2012 by Rod Martinez

It has been a successful start to the holiday shopping season. According to the IBM Digital Analytics Benchmark, online sales this year were up over 20% compared to last year for black Friday, with 16% of the consumers buying …

Posted in Commerce, Smarter Marketing | Tagged Black Friday, cross-channel, e-commerce, holiday shopping, IBM Digital Analytics Benchmark, Rod Martinez, Smarter Commerce, smartphones | Leave a comment

2012 IBM Black Friday Cyber Monday Benchmark Results

Posted on November 24, 2012 by Jay Henderson

The results are in! The IBM Digital Analytics Benchmark, which is the industry’s only cloud-based Web analytics platform that tracks more than a million e-commerce transactions a day, tracked online holiday retail sales throughout Thanksgiving and Black Friday. Below, find …

Posted in Commerce, Smarter Marketing | Tagged e-commerce, Smarter Commerce, Smarter Marketing, Web Analytics | 59 Comments

Specialty Retailer Ready for Holiday Season – Are You?

Posted on September 24, 2012 by Guest

This is a guest post from Rod Martinez.

Fall is in the air and now is the time that retailers are starting to gear up for the holiday season, hoping for big increases in e-commerce and store orders. …

Posted in Commerce | Tagged e-commerce, inventory visibility, order management, retail, Rod Martinez | Leave a comment

The time is NOW for European Retailers to get their fair share of the e-commerce market

Posted on June 11, 2012 by Guest

By Michelle Unger
Vice President Industry Solution Sales, Europe
IBM Sales & Distribution, Software Sales

Over 1,700 IBM clients and business partners, press and analysts gathered at the Smarter Commerce Global Summit 2012 in Madrid last month where e-commerce was …

Posted in Smarter Marketing | Tagged e-commerce, E.U., Europe, Internet Retailer, Michelle Unger, retail, Smarter Commerce, Smarter Commerce Global Summit Madrid, U.K. | Leave a comment

Where are retailers in their quest for brand intimacy?

Posted on March 12, 2012 by Smarter Commerce

In the article, “Are Retailers Meeting Today’s “Empowered Consumer” Expectations?”, in Retail Touchpoints, Jim Bengier, IBM global retail executive, states, “Retailers need to become smarter about how they manage the entire commerce lifecycle – embracing Smarter Commerce – …

Posted in Commerce, Smarter Marketing | Tagged Analytics, cross-channel, e-commerce, ecommerce, mobile-commerce, retail, Smarter Marketing, social commerce, supply chain | Leave a comment

Winning with Agility: Smarter Commerce Success

Posted on November 23, 2011 by Smarter Commerce

Smarter Commerce is sweeping across multiple industries, helping companies engage with their customers in new ways and adjust their operations accordingly. The media is picking up on it, as evidenced by this recent article by Forbes Magazine in follow up …

Posted in Commerce, Uncategorized | Tagged e-commerce, Smarter Commerce, Smarter Commerce Global Summit, supply chain | Leave a comment

Gartner Magic Quadrant Highlights Key Trends; Names IBM Leader for E-Commerce

Posted on November 11, 2011 by Smarter Commerce

A new report by Gartner has identified some key trends in e-commerce. In the 2011 Magic Quadrant for E-Commerce released November 3, 2011, Gartner’s definition of the e-commerce market continues to expand beyond vendors who enable online sales for B2B …

Posted in Commerce | Tagged e-commerce, ecommerce, Smarter Commerce | 7 Comments

What’s a Store Anyway? The Rise of the Mobile Shopper

Posted on November 4, 2011 by John Squire

Around this time last year, Susan Etlinger, an analyst with Altimeter Group said something that stopped me in my tracks. In the context of discussing ecommerce, Susan asked, “what’s a store, anyway?”

Not that long ago, it would have …

Posted in Smarter Marketing | Tagged e-commerce, m-commerce, mobile-commerce, Smarter Commerce | 6 Comments

Smarter Commerce Makes Switching Channels a Cinch for J.J. Keller… No Remote Required

Posted on September 13, 2011 by Smarter Commerce

Realizing that the empowered consumer wields more control than ever before, J.J. Keller has implemented IBM’s customer-centered Smarter Commerce approach to deliver against the same service-level expectations that customers have in the B2B world that they have in the B2C …

Posted in Commerce | Tagged B2B, customer experience, e-co, e-commerce, Smarter Commerce Global Summit | 6 Comments

e-Commerce Strategies: When B2B and B2C Collide

Posted on August 29, 2011 by Smarter Commerce

This just in… B2B buyers are demanding rich online experiences, more real-time information, the ability to share knowledge with fellow buyers and the chance to make faster decisions. This new playing field has many businesses looking to toss aside their …

Posted in Commerce | Tagged B2B, e-commerce | 6 Comments

When It’s Time to “Hit The Books” Cengage Uses Smarter Commerce to Turn Digital Texts Into the Best Target

Posted on August 25, 2011 by Smarter Commerce

Year after year, college students are aghast at the paltry price they are offered when they go to sell back their books at the end of a quarter or semester. Cengage Learning uses IBM Smarter Commerce to present a pleasant …

Posted in Commerce | Tagged e-commerce, Selling | 3 Comments

Get her to the church on time … with everything she needs, simply, quickly and affordably

Posted on August 10, 2011 by Smarter Commerce

Summer means wedding planning, and any soon-to-be bride knows this is no small task. David’s Bridal knows it too. A leading e-Commerce retailer specializing in online marketing and sales of “everything wedding” – from dresses to invitations to those all-important …

Posted in Commerce | Tagged cross-channel, customer experience, e-commerce, Smarter Commerce | 3 Comments