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Smarter Commerce | July 30, 2014

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ecommerce Archives - Smarter Commerce

Five Mobile Device Messaging Tips To Achieve Right Message, Right Time, Right place

May 28, 2014 |

Mobile devices mean we are no longer anchored to a personal computer. We are forming multi-device habits such as watching TV in the living room whilst using our tablet. Or using our smartphone to browse sites or comment via social …

The Intersection Of Content And Commerce: A Connector For The Empowered Age

May 8, 2014 |

Below is a guest post by Pat Garcia, Associate Partner, Commerce Innovation, Rosetta.

Consumer demand has changed dramatically in today’s omni-channel digital marketplace. Empowered consumers require compelling experiences that blend inspiration, education, sharing and shopping with a consistent …

Why Moments Matter With SaaS

April 30, 2014 |

In just a few weeks, some 4,000 attendees will converge on the Tampa Convention Center for the Smarter Commerce Global Summit. They will be treated to a jam-packed agenda of over 180 sessions designed specifically for C-Suite leaders in …

Getting Personal: How to Use Data to Speak to Your Customers

April 3, 2014 |

Following is a guest post by Emma Tzeng, Content Marketing Manager at Gigya.

Four score and seven years ago, in a marketing landscape unbeknownst to today’s practitioners, mass marketing techniques were the be-all and end-all. If you didn’t …

Shine When ‘Moments Matter’ – See How At Smarter Commerce Global Summit 2014

March 3, 2014 |

On my return flight from IBM Pulse 2014 (IBM’s premier cloud conference) while watching the clouds pass and browsing shopping sites on my tablet to buy a raincoat I’ll need for an upcoming trip, I was again reminded how cloud-based …

Content And Commerce: A Thwarted Romance?

February 5, 2014 |

Following is a guest post by Doug Heise, Global Director of Product Marketing, CoreMedia.

The traditional approach to building online shops and brand experiences can no longer scale to meet the demands of a new breed of empowered …

4 (More) Tips to Optimize Your Customer’s Experience via Product Detail Pages – Part 3

January 31, 2014 |

This is the third and final article in this series covering functionality and customer service tips for your product detail page. If you’d like, you can review parts One and Two, which ran earlier this week.

Customer Contact Options

5 Tips to Optimize Your Customer’s Experience Via Product Detail Pages – Part 2

January 29, 2014 |

Continuing from Monday’s post (Part 1), today in Part 2 we’ll cover more functionality and customer service options to optimize the customer’s experience via your product detail page.

Delivery & Collection

State free delivery and free returns; these

5 Tips to Optimize Your Customer’s Experience Via Product Detail Pages – Part 1

January 27, 2014 | | 2 Comments

This is the first of 3 daily articles covering optimization tips for the product detail page.

If one business can make browsing and purchasing products quick and hassle-free over a competitor, whether online or offline, they are sure to gain

This Is The House That Video Built

January 27, 2014 |

Following is a guest post by Keith Blankenship, Director of Strategic Alliances, Invodo.

Let’s face it, if you’re selling online, you’re fighting an uphill battle in an increasingly competitive space. Consumers are looking for convenience, a good value, …