Tag Archives: Email Deliverability

New Metrics for Inbox Performance

Posted on August 24, 2012 by Guest

Written by Laura Villevieille.

Laura Atkins of “Word to the Wise” recently wrote a fine article detailing the problem we have as senders: we only ever have access to engagement data through proxy measurements like “open” and “click-through” rates.

There …

Posted in Commerce | Tagged Email, Email Deliverability, mail.ru, Smarter Commerce, Tencent QQ | Leave a comment

Getting At Email’s True Reach – Part 1

Posted on May 22, 2012 by Len Shneyder

I read an article recently that got the gears upstairs cranking a little faster than normal. The cobwebs parted and my imagination ran wild as I contemplated email but through a slightly different lens.

In her article on the myth …

Posted in Smarter Marketing | Tagged Digital Marketing, email benchmarking, Email Deliverability, Email Marketing, email opens, Facebook, interaction optimization, klout, social analytics, social email analytics, Social Media, Twitter | Leave a comment

5 Design Tips That Will Lower Your Spam Scores

Posted on March 28, 2012 by Len Shneyder

I’ve recently fielded a number of questions about email design. Some of them I thought were lost in time, like the formula for turning lead into gold. I know, I know, we’re all infinitely savvy digital marketers with ludicrous amounts …

Posted in Smarter Marketing | Tagged anti-spam software, domain names, Email Deliverability, Email Design, email forms, Email Optimization, html email, link formation, scripting in email, spam scores, subject lines | Leave a comment

Email Marketing – The Ride Is About To Get Bumpier.

Posted on March 13, 2012 by Annalivia Ford

A few years ago, in a different life, I was privileged to work with the folks that first developed reputation engines for spam filtering. I spent 2 years before we rolled it out banging on the drum, warning marketers that …

Posted in Smarter Marketing, Uncategorized | Tagged Deliverability, Email Deliverability, Email Marketing, levergaing web analytics, marketing software best practices, Online Marketing | Leave a comment

2012 Through The Lens of 2011 Deliverability & Q4 Benchmarks

Posted on January 12, 2012 by Len Shneyder

Let me start by saying happy New Year! We hope that the final days of 2011 were spent relaxing with friends and family and that whatever final marketing pushes you might’ve been engaged with went off smoothly and effortlessly. Now …

Posted in Smarter Marketing | Tagged AOL, Email Deliverability, Email Marketing, Email Optimization Golbal Deliverability Trends, gmail, Hotmail/Windows Live Mail, ISP Deliverability, Mobile Marketing, mobile-commerce, Smarter Commerce, Yahoo! | Leave a comment

Black Friday/Cyber Monday Deliverability Postmortem

Posted on November 29, 2011 by Len Shneyder

We have closed the books on Black Friday and Cyber Monday for 2011. By all accounts the numbers look very promising and exceed last year’s. Marketers, retailers and shoppers alike have reason to rejoice. One might even go so far …

Posted in Smarter Marketing | Tagged Cross-channel design, Cross-channel optimization, Deliverability Tracking, Email Deliverability, ISP Deliverability, Mobile Marketing, Mobile Optimization | 1 Comment

Gearing Up For Holiday Deliverability

Posted on November 21, 2011 by Len Shneyder

With the holiday week upon us marketers are kicking their programs into high in hopes of achieving maximum inbox placement, clicks and ultimately, conversion. The economy has made the battle for holiday dollars fierce. Consumers are looking for the best …

Posted in Smarter Marketing | Tagged AOL, cross-channel marketing, Digital Marketing, Email Deliverability, Email Marketing, gmail, holiday marketing, Hotmail, ISP Deliverability, Yahoo! | 1 Comment

Q3, 2011 Email, Mobile & Social Benchmark

Posted on November 14, 2011 by Len Shneyder

As clocks roll back and the days grow shorter, we’re going to pause and review last quarter’s (Q3) deliverability across email, mobile and social messaging to get our bearings as we head into this holiday season. It’s more important than …

Posted in Smarter Marketing | Tagged cross-channel marketing, Design Optimization, Digital Marketing, Email Deliverability, Email Marketing Metrics, ISP Deliverability, Mobile Marketing, social marketing, Social Media, social networks | 2 Comments

Yahoo! Mail “Moving Out Of Beta”

Posted on June 22, 2011 by Len Shneyder

Back in March I reported on the new Yahoo! Mail Beta client that presented a fresh, social user experience with the integration of SMS and Social network messaging. At that time one of the things I noted was that Yahoo! …

Posted in Smarter Marketing | Tagged Email Clients, Email Deliverability, Email Marketing, ISP Email, Webmail, Yahoo Mail, Yahoo! Mail Beta | Leave a comment

The Continuing Saga of Mail.com

Posted on April 4, 2011 by Len Shneyder

The transition of Mail.com from AOL to United Internet continues to be problematic. We’ve heard from end users now about an alarming trend that negatively affects email marketers. It appears that Mail.com is issuing a hard bounce for valid …

Posted in Smarter Marketing | Tagged AOL.com, Email Deliverability, Email Marketing, Hard Bounces, ISP Deliverability, Mail Headers, Mail.com, Permanent Failures | Leave a comment

AOL Disabling Inactive Email Accounts

Posted on May 26, 2010 by Len Shneyder

We’ve heard reports from numerous ESP partners and clients that AOL has been sending back large volumes of bounces due to the deactivation of old and unused email accounts. Although the exact reasons for what constitutes an inactive email account …

Posted in Smarter Marketing | Tagged AOL, Bounce Handling, Email Best Practices, Email Deliverability, Email Marketing, Internet Service Providers, ISP Deliverability | Leave a comment

Comcast Delivery Delays

Posted on May 21, 2010 by Len Shneyder

We’ve heard from end mailers and from top-tier email service providers who are experiencing large queues attempting to deliver email to Comcast, one of the leading cable providers in North America. More than 5 separate email service providers have reported …

Posted in Smarter Marketing | Tagged Comcast, Deliverability, Email Deliverability, ISP Deliverability | 4 Comments

Full Metal Email – Confessions of an ‘Anti-Spam Zealot’

Posted on May 12, 2010 by Len Shneyder

We know that spammers are the enemies of all legitimate marketers—the fear spread by malware, fraud and spoofing have made our jobs increasingly more complicated and difficult. But if we think we have it tough then the ISPs are fighting …

Posted in Uncategorized | Tagged Anti-Spam, Deliverability, Email Deliverability, ISP Deliverability, Postmaster, Yahoo! | 4 Comments

Deliverability Stormtrooper Wanted!

Posted on May 7, 2010 by Len Shneyder

The last week has been an exciting one filled with travel, a speaking engagement, meeting new people and a few I’ve never met face to face and a spate of calls from recruiters seeking Deliverability Stormtroopers. Suddenly I feel …

Posted in Uncategorized | Tagged Bat Phone, Best Practices, Deliverability, Email Best Practices, Email Deliverability, Storm Troopers | 3 Comments

Benchmark Analysis – Avoiding Email Marketing’s Middle Path

Posted on April 21, 2010 by Len Shneyder

miyagi Mr. Miyagi is chalk full of great advice when it comes to Email Marketing. Let’s contemplate this little gem: “Walk on road, hm? Walk left side, safe. Walk right side, safe. Walk middle, sooner or later get squish just …

Posted in Uncategorized | Tagged Delivery Benchmarks, Email Deliverability, Email Marketing, Email Marketing Metrics, Marketing Benchmarks | Leave a comment

The Email Locker: 8 Years In The Spam Trenches | Part 2

Posted on April 1, 2010 by Len Shneyder

Annalivia Ford recently joined Unica’s Email Operations team. She brings with her almost a decade of ISP experience. During the past 5-6 years, she’s been the voice of AOL, a beacon of hope to deliverability foot soldiers around the world, …

Posted in Uncategorized | Tagged Annalivia Ford, Anti-Spam, AOL, Deliverability, Email Best Practices, Email Deliverability, Interview | 1 Comment

The Email Locker: 8 Years In The Spam Trenches | Part 1

Posted on March 30, 2010 by Len Shneyder

Posted in Uncategorized | Tagged Annalivia Ford, Anti-Spam, AOL, Deliverability, Email Best Practices, Email Deliverability, Interview | 9 Comments

Gmail’s March Madness

Posted on March 24, 2010 by Len Shneyder

The NCAA Tournament started last Thursday which means that sports fanatics all over the country are consuming massive quantities of $0.99 Doritos, developing calluses changing channels frantically and going cross-eyed staring at their brackets. What I didn’t count on was …

Posted in Uncategorized | Tagged deliverability optimization, Email Deliverability, Gmail Deliverability, ISP Deliverability, Whitelisting | 1 Comment