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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Tag Archives: Email Marketing
How Data and Automation are Changing the Digital Marketing Landscape
Move to the next level of email marketing with advice and insight from a panel of industry experts!
Join us for this sixty minute webinar as experts from Cleargoals, Silverpop, StrongMail and IBM show you how to move beyond stand-alone …
Posted in Commerce
Tagged data driven marketing, Email Marketing, ibm, Smarter Commerce
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Building Brand Equity with Social Media
Guest post by Errol Denger, an IBM Smarter Commerce Leader.
We are hearing marketers say,’ I don’t care how many Facebook fans I have if they aren’t buying our products?’ While it is highly unlikely that consumers make purchasing decisions …
The Cyber Divide
This holiday season consumers confirmed their willingness to break away from the traditions of football and food with friends and family to shop in-store or online. With the proliferation of stores opening Thanksgiving night, consumers checked out early from holiday dinner …
The Death of Last-Click Has Been Greatly Exaggerated
I am an avid hiker. On a crisp fall weekend, I like nothing more than stuffing my backpack with some essentials and venturing out for a few days into the Smoky Mountains with Abby, my trusty German Shepherd companion. As …
DKIM 512 bit cracked, Gmail Policy Changes, And The Implications for Email Senders
On Oct 24, Wired.com published an article detailing how a clever mathematician got an email from a headhunter at Google, took it as a challenge, cracked the 512 bit DKIM key that Google sent the mail with, and wrote them …
Posted in Commerce, Smarter Marketing
Tagged Annalivia Ford, DKIM key, Email Marketing, gmail
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The Evolution Of The Desktop Email Client
I read recently that development on Mozilla’s Thunderbird desktop email client will stop. Learning this left me with mixed emotions: on the one hand I’m happy to see more and more people moving their operations into the cloud, it …
11 Tips To Uncover Email’s True Reach – Part 2
In the first part of this blog I tried to introduce a concept hat I’ve borrwed from social media, specifically Klout: reach. My focus is email marketing so I wanted us to think about email in terms of the channels …
Getting At Email’s True Reach – Part 1
I read an article recently that got the gears upstairs cranking a little faster than normal. The cobwebs parted and my imagination ran wild as I contemplated email but through a slightly different lens.
In her article on the myth …
Engagement In A Post FTAF World
In a recent webinar highlighting IBM Enterprise Marketing Management’s Social Features and capabilities a poll was taken to ascertain how many marketers were still using Forward To A Friend (FTAF). Although the results were not ‘shocking’ the metrics did give …
Email Marketing – The Ride Is About To Get Bumpier.
A few years ago, in a different life, I was privileged to work with the folks that first developed reputation engines for spam filtering. I spent 2 years before we rolled it out banging on the drum, warning marketers that …
Multi vs. Cross Channel Marketing
I’ve heard the terms multi-channel and cross-channel bandied about as interchangeable concepts. Let’s get something straight—they’re not.
Let’s start off with a few definitions:
Multi-Channel Marketing – creating and launching campaigns (non unique) across multiple channels. E.g. sending emails that …
Biopsy Of An HTML Email
I feel compelled to say that I’m an avid reader of EaterSF; the recommendations have fueled numerous food adventures in and around San Francisco. That being said let me also state this is not meant to lambast or endorse the …
Posted in Smarter Marketing
Tagged eDesign Optimizer, Email Design, Email Marketing, Email Optimization, Email Rendering, HTML, iPad, Iphone, Mobile Marketing
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2012 Through The Lens of 2011 Deliverability & Q4 Benchmarks
Let me start by saying happy New Year! We hope that the final days of 2011 were spent relaxing with friends and family and that whatever final marketing pushes you might’ve been engaged with went off smoothly and effortlessly. Now …
Gearing Up For Holiday Deliverability
With the holiday week upon us marketers are kicking their programs into high in hopes of achieving maximum inbox placement, clicks and ultimately, conversion. The economy has made the battle for holiday dollars fierce. Consumers are looking for the best …
Don’t be That Guy #3 – Make The Pie Higher!
It’s that time of year again, when people are going to open their wallets and spend money on Christmas presents and retailers crank up their email engines in the hopes of grabbing their piece of the pie.
In the face …
Posted in Smarter Marketing
Tagged Best Practices, Deliverability, Email, Email Marketing, Holiday Deliverability
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Don’t be that guy! Falling for this one could be embarassing!
I’ve been doing this job for a long time, and even so sometimes I get a scam mail that makes me hesitate for a moment. I got one of those this morning, addressed to an Operations catch-all address. The subject …
Gmail, “via”, and eMessage?
We have been seeing a lot of discussion among senders about the new Gmail feature that people are referring to as “via“. This is Google’s way of notifying its users that the mail they are reading was not …
Don’t be that guy!
The other day I got an email from a company I’d never heard of, offering me an inside look at a product that would revolutionize my inbox placement if I would just give it a try.
It was different …
Yahoo! Mail “Moving Out Of Beta”
Back in March I reported on the new Yahoo! Mail Beta client that presented a fresh, social user experience with the integration of SMS and Social network messaging. At that time one of the things I noted was that Yahoo! …
Posted in Smarter Marketing
Tagged Email Clients, Email Deliverability, Email Marketing, ISP Email, Webmail, Yahoo Mail, Yahoo! Mail Beta
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If ICANN You Can Too
Own your own TLD that is. Ok, let’s back up for a moment. What’s a TLD you ask? TLD stands for Top Level Domain, it’s the .XYZ or more realistically the .COM part of a URL or web address. Until …