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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Tag Archives: Email Optimization
The Cyber Divide
This holiday season consumers confirmed their willingness to break away from the traditions of football and food with friends and family to shop in-store or online. With the proliferation of stores opening Thanksgiving night, consumers checked out early from holiday dinner …
The growing trend of Email and Emoticons
Marketers are on an eternal quest to enrich their email templates with eye catching and compelling content. Since the early days of email marketing, email templates have gone through a number of transitions and evolutions as the market place and …
Biopsy of an HTML Email: National Geographic
Apple’s iPhone and iPad have built a reputation for beautiful rendering of images, video and naturally, HTML emails. As marketers, our tendency is to worry about all the other email clients with their varied support for CSS and rendering foibles. …
Posted in Uncategorized
Tagged CSS, Email Optimization, Email Rendering, iPad, Iphone, mobile email, mobile email rendering
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11 Tips To Uncover Email’s True Reach – Part 2
In the first part of this blog I tried to introduce a concept hat I’ve borrwed from social media, specifically Klout: reach. My focus is email marketing so I wanted us to think about email in terms of the channels …
5 Design Tips That Will Lower Your Spam Scores
I’ve recently fielded a number of questions about email design. Some of them I thought were lost in time, like the formula for turning lead into gold. I know, I know, we’re all infinitely savvy digital marketers with ludicrous amounts …Biopsy of an HTML Newsletter
Just when you thought it was safe to go back into the water you run across this! Everyone has a newsletter, everyone sends a newsletter, everyone receives newsletters. However, sending a newsletter to anyone without first thoroughly testing it against …
Posted in Smarter Marketing
Tagged AOL, Cross-channel optimization, CSS, Email Optimization, Email Rendering, gmail, HTML, lotus, Outlook
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Biopsy Of An HTML Email
I feel compelled to say that I’m an avid reader of EaterSF; the recommendations have fueled numerous food adventures in and around San Francisco. That being said let me also state this is not meant to lambast or endorse the …
Posted in Smarter Marketing
Tagged eDesign Optimizer, Email Design, Email Marketing, Email Optimization, Email Rendering, HTML, iPad, Iphone, Mobile Marketing
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The New Mail.Com Webmail Client
Ahhhh, spring is here! The warmer weather (in some parts of the country) has nudged blossoms out of their buds and filled the boulevards with petals. Snow is melting, birds are chirping, the boughs of our lemon tree are heavy …
Posted in Smarter Marketing
Tagged AIM, AOL.com, Email Optimization, ISP Deliverability, ISP Rendering Optimization, Mail.com, Webmail
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The New New Yahoo! Mail Beta
Yahoo! has recently begun the role out of a new beta. I say new new because it seems like yesterday that Yahoo! was rolling out a beta which today is the defacto email client in addition to Classic. Confused much? …
Outlook 2010, same old same old, mostly…
After a few weeks abroad I came back to a bevy of new releases and developments. Some of them are exciting, like the EU launch of the iPad which featured a line through to the Mac store within the Louvre…