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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Tag Archives: Facebook
Building Brand Equity with Social Media
Guest post by Errol Denger, an IBM Smarter Commerce Leader.
We are hearing marketers say,’ I don’t care how many Facebook fans I have if they aren’t buying our products?’ While it is highly unlikely that consumers make purchasing decisions …
More Than Just Email – Mail.RU Feedback Loop
Earlier this week, my friend and colleague, Laura Atkins posted about the availability of a new Feedback Loop provided by Mail.ru, the largest free webmail provider in Russia. Some may ask, why get excited? It’s a Russian ISP. Russian internet …
Getting At Email’s True Reach – Part 1
I read an article recently that got the gears upstairs cranking a little faster than normal. The cobwebs parted and my imagination ran wild as I contemplated email but through a slightly different lens.
In her article on the myth …
Using Social to grow your customer base
What is the first thing you do when you go to purchase a movie ticket, a book on Amazon, or even a coat at your favorite retailer? I know what I do, I look at the reviews. Not the marketing …
Engagement In A Post FTAF World
In a recent webinar highlighting IBM Enterprise Marketing Management’s Social Features and capabilities a poll was taken to ascertain how many marketers were still using Forward To A Friend (FTAF). Although the results were not ‘shocking’ the metrics did give …
Multi vs. Cross Channel Marketing
I’ve heard the terms multi-channel and cross-channel bandied about as interchangeable concepts. Let’s get something straight—they’re not.
Let’s start off with a few definitions:
Multi-Channel Marketing – creating and launching campaigns (non unique) across multiple channels. E.g. sending emails that …
Biopsy Of A Memorial Day Promotion Offer
We’re on the threshold of a long weekend and I’m sure you’re about to check out, if you’re on the east coast that probably happened several hours ago. However if you’re still at your desk, nose to the grind-stone, considering …
Posted in Smarter Marketing
Tagged cross-channel marketing, Email Offers, Facebook, Iphone, Social Media
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The Marco Polo World Order
Marco Polo, that intrepid adventurer, traveled from Europe to Asia and back, and as a result turned noodles into a staple of every college dorm: spaghetti with red sauce. However pleasing the image of a plate of marinara the idea …
The New Face of Facebook – What the Changes Mean for Marketers
At the F8 Conference last week, Facebook made several major announcements. More importantly these announcements have some big implications for marketers (and for consumers and their privacy). Here are some quick highlights:…
Facebook Application and API Analytics in Unica NetInsight
Unica announced the addition of innovative social media marketing capabilities today. Among these capabilities are Social Media Analytics for Unica’s web analytics solution, NetInsight. Specifically, one of the components of the Solutions Pack released today encompasses analytics for Facebook …
Posted in Smarter Marketing
Tagged Analytics, Applications, Facebook, Metrics, Social Media
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Analytics Interview Series – Part 2: Special Guests Eric Peterson and John Lovett
To hear about what was discussed in the first part of this series, please take look back at part 1 here – no more from me…let’s dive right into the conversation.
JS: So how do you measure social media analytics? …
Interview Series – Part 1: Special Guests Eric Peterson and John Lovett on Social Media Analytics
About a month ago our very own Boaz Ronkin wrote a blog post outlining the top 10 questions we at Coremetrics get on a regular basis regarding the topic of social media analytics. The post received A LOT of comments …
Facebook’s Kick-Ass: Restricted Worlds Collide
Let’s start with a confession: I went to the movies last night—and I went to see Hot Tub Time Machine! Yes, I admit it, I laughed till my belly ached, my eyes teared and my bladder wobbled on the …
Three things you should know while tagging Facebook Fan Pages:
1. Do not mess with your onsite metrics:
Offsite visits or page views should not be mixed with your onsite page views or onsite sessions. Let’s say your site gets 2,000 sessions for the day and if there are 500 …
How Do YOU Use Facebook?
As you may have seen, we announced our Facebook ROI measurement capabilities yesterday. Our approach is tailored to marketers who really want to understand the impact of their Facebook engagement, whether it’s a campaign, a tab, a specific promotion, or …
New Facebook ROI measurement capabilities
Today, we announced ROI measurement capabilities for Facebook. We’re very excited about how Seton Hall University and other Coremetrics clients deploy Coremetrics Impression Attribution on their Facebook fan pages, ads and applications. The solution helps clients attribute credit to …