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Tag Archives: generation C
Brian Solis: Don’t Be a Digital Dinosaur
Bryan Kramer interviews Brian Solis, Principal Analyst at Altimeter Group, to find out how to survive and thrive in this new era of connected consumerism. Get to know Generation C, and learn why investing in new and emerging channels …
Posted in Smarter Marketing
Tagged Altimeter Group, Brian Solis, digital, ebook, generation C, marketing, Smarter Marketing, Tami Cannizzaro
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Cyber Monday Is More Important than Ever
It’s the Monday after Thanksgiving and most everyone is back in the office. But I wonder how many people, while plowing through their to-do lists and meetings, are actually keeping a weather eye on Cyber Monday sales and deals.
The …
The Rise of Connected Consumerism: Brian Solis Speaks
A couple of weeks ago, I had the pleasure of hosting a webinar with Altimeter Group’s Brian Solis. So what is connected consumerism and why should we, as marketers, care?
The simple answer is that connected consumers—those digital natives …
Better by Design: Customer Experience for the Way You Live
I read (and then re-read) an insightful piece in the New York Times last week: The End of the Offline World as We Know It?, by Jenna Wortham. Wortham’s article was actually a summary of readers’ reactions to an …
Posted in Commerce
Tagged Alisa Maclin, generation C, marketing, retail, Smarter Commerce, Smarter Commerce Global Summit Orlando
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It’s Time for CIOs to Get Into the Marketing Game
I’ve talked a lot about the odd couple pairing of the CMO and CIO. More often than not, we look at this partnership through the lens of the CMO, but I think it’s equally important to consider the CIOs …
Posted in Smarter Marketing
Tagged CIO, generation C, IT, Real-life Challenges of a High-Tech CMO, Smarter Marketing, yuchun lee
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Your Business May Depend on Your CMO and CIO Working Together
“The revolution will not be televised.” So the protest movement of the 1960s proclaimed. At the time, the phrase was intended to convey the powerful notion that protesters were making history and changing society, even if the mass media chose …
Reality Marketing: Integrating Customer Data
Marketers have plenty of good intentions when it comes to their desire to have a common view of the customer. Our IBM State of Marketing Survey 2012 in fact showed that 85 percent of marketers would like an integrated marketing …
Posted in Smarter Marketing
Tagged B2B, customer experience, generation C, Optimization, Smarter Commerce, Smarter Marketing
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Digital Lone Wolf or Leader of the Pack?
That howling you might be hearing in the sacred halls of your market department is likely no ordinary True Blood-like werewolf; it’s your organization’s digital marketer.
Digital marketer howling, even snarling at traditional marketing colleagues, is clearly a symptom, …
Managing the Marketing Factory
Written by Paul McNulty, Director of Marketing, Enterprise Marketing Management Group.
Beginning in the 1970s, the manufacturing industry was revolutionized by the advent of materials requirement planning (MRP) software. For the first time, factories had a centralized and reliable system …
Do You Know Your Chief Executive Customer?
Lately, I’ve been asking business people—folks who work in a number of different industries and in various roles—what they know about their Chief Executive Customer. That’s right: the Chief Executive Customer.
Sometimes I’m met with blank stares. But mostly, …
CMOs Take Note: Why Commerce is All about Customer Collaboration
Perhaps because it’s an election year, I found myself recently spending a quiet weekend afternoon thinking about Team of Rivals, by Pulitzer-prize winning historian, Doris Kearns Goodwin. The book thoughtfully analyzes President Lincoln’s approach to building a cabinet …
Posted in Smarter Marketing
Tagged CMOs, customers, generation C, Smarter Commerce, Social Media
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The 4 Rs of effective marketing delivery
Written by Paul McNulty, Director of Marketing, Enterprise Marketing Management Group.
Once upon a time as small children, we were all schooled in the 3 Rs of reading, writing and arithmetic. Now as marketers challenged to effectively deliver messages across …
Posted in Smarter Marketing
Tagged delivery, Email, generation C, Paul McNulty, recency, relevance, response, richness, Smarter Commerce, Smarter Marketing, webinar
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How to Better Manage Marketing to Optimize People, Processes and Resources
We marketers seem to be doing a very good job of making our professional lives more complicated than they should be. Consider that as a global group, we’re responsible for spending more than 1 trillion USD each year. A huge …
What marketing can learn from logistics
Written by Paul McNulty, Director of Marketing, Enterprise Marketing Management Group.
I’m a big fan of the “We ♥ Logistics” TV ads by UPS. If I’m browsing the web with a television on in the background and that commercial comes …
How to Deliver Personalized Marketing Programs that Feel Like a Service
It’s all in the delivery. This chestnut is as true of Lucille Ball’s screwball comedy, as it is of that FedEx package you’re literally waiting for, or of that email offer that just popped into your inbox.
The fact is …
Posted in Smarter Marketing
Tagged ebook, generation C, Personalized Marketing, Smarter Commerce, Smarter Marketing
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The Marketing Transformation at First Tennessee Bank
It’s always gratifying to see companies using IBM Enterprise Marketing Management (EMM) solutions transform their marketing processes into an integrated, self-learning system that delivers strong ROI. First Tennessee Bank is a terrific example.
Like companies in many industries, First Tennessee’s …
Mad Men (and Women) of Multichannel Marketing
by Paul McNulty
Director of Marketing, Enterprise Marketing Management
IBM Software Group, Commerce
Winner of four Emmy Awards, AMC’s “Mad Men” program is a favorite among marketers and advertisers. Set on Madison Avenue, the show snapshots the state of …
Posted in Smarter Marketing
Tagged Analytics, data, generation C, Mad Men, Multichannel Marketing, Paul McNulty, Smarter Commerce
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Marketing Is in a State of Chaos
Though I work in marketing technology, I’ve long been intrigued by data visualization. The pioneering works of Edward Tufte, Stephen Few and others (including technology leaders such as IBM) have helped to turn visualization into an incredibly valuable tool for …
Match the Right Message to the Right Customer
Decisions, decisions. They can make or break marketing success. Yet as customers and channels grow more complex, so does decision making. As choices multiply, marketing becomes more challenging than ever.
The days are past when marketers could rely strictly on …
Posted in Smarter Marketing
Tagged connected customer, decide, ebook, generation C, Smarter Commerce, Smarter Marketing
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Decisions, Decisions: How Marketers Can Match the Right Message to the Right Customer
Written by Paul McNulty, Director of Marketing, Enterprise Marketing Management Group.
We hear a common refrain from companies at the leading edge of cross-channel marketing—they’re running far more campaigns than they did in the past. OCBC Bank, one of the …
Posted in Smarter Marketing
Tagged generation C, Paul McNulty, Smarter Commerce, Smarter Marketing, webinar
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