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Smarter Commerce | April 23, 2014

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ibm Archives - Smarter Commerce

In Real Estate, It Is Location, Location, Location – And For Banking…?

April 23, 2014 |

We all know the adage that in real estate the three most important factors for establishing property value are location, location, location! But, what about for banking? Is it, cost, cost cost? Or, maybe, it’s risk, risk risk? Given the …

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Covalent Marketing: 10 Questions To Ask Before Implementing Marketing Software

April 22, 2014 |

The following is a guest post by Ryan Kosanic,CEO Covalent Marketing.

People often forget that technology is meant to enable marketers by helping them to do more, not magically solve their problems for them. For whatever the reason …

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Marketing And Technology – Playing In The Same Sandbox – An AMA Boston Fireside Chat On April 24

April 21, 2014 |

While the ‘art of selling’ was once left in the hands of marketing and sales gurus with little input from the tech whizzes, times have changed. Today, marketers rely heavily on data to engage customers and predict buying behavior. This …

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Combating Fraud With Behavioral Analytics

April 21, 2014 |

The tired old catchphrase, “know your customer,” is crucial when that customer is your enemy. Fraudsters are riding the ecommerce boom with increasing levels of sophistication, and we need greater visibility to fight malicious activity on our websites.

Fraudsters’ warfare …

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Why Moments Matter

April 18, 2014 |

Moments matter, because your time matters.

The event is jam-packed with activities – keynote presentations, track sessions, roundtables, hands-on labs, networking receptions – so you can get the most value out of your time and make it worthwhile to travel …

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Three Fatal Business Case Blunders And How To Avoid Them

April 17, 2014 |

The following is a guest post by Amit Duvedi, Vice President, Business Strategy Value Management for Coupa Software.

So your department wants to buy some technology to undertake a business process transformation? Take a number and get in …

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Online Customer Experience Management

April 15, 2014 |

Following is a guest post by Bobby Jacob, Managing Consultant, Radian Consulting.

E-businesses continue to invest in website redesign projects for one simple reason: when done right, they can drive dramatic improvements including higher conversion rates, incremental sales, …

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Why ‘Beacons’ Are Just The Beginning For Personalized Engagement

April 10, 2014 |

”Beacons,” or ”iBeacons” as the Apple variant of the proximity-detecting devices have been called, are all the rage with marketers looking to personalize experiences for their customers. The devices have become a hot topic lately because, with its release of …

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Personalization On An Unprecedented Scale

April 10, 2014 |

As consumers demand more personalized brand experiences, marketing leaders worldwide need more effective means to build and expand brand relationships and drive revenue. To accelerate IBM’s leadership in marketing automation, IBM has announced its intent to acquire Silverpop, a …

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How To Make A Brilliant First Impression At A Conference

April 9, 2014 |

Following is a guest post by Sally Hogshead, Hall of Fame Speaker, Author, and Creator of the Fascination Advantage® personality assessment at

sally hogshead

What kind of impression do you make? Do people remember you, and want to connect …

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