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Smarter Commerce | April 18, 2014

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ibm Archives - Smarter Commerce

Why Moments Matter

April 18, 2014 |

Moments matter, because your time matters.

The event is jam-packed with activities – keynote presentations, track sessions, roundtables, hands-on labs, networking receptions – so you can get the most value out of your time and make it worthwhile to travel …

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Three Fatal Business Case Blunders And How To Avoid Them

April 17, 2014 |

The following is a guest post by Amit Duvedi, Vice President, Business Strategy Value Management for Coupa Software.

So your department wants to buy some technology to undertake a business process transformation? Take a number and get in …

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Online Customer Experience Management

April 15, 2014 |

Following is a guest post by Bobby Jacob, Managing Consultant, Radian Consulting.

E-businesses continue to invest in website redesign projects for one simple reason: when done right, they can drive dramatic improvements including higher conversion rates, incremental sales, …

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Why ‘Beacons’ Are Just The Beginning For Personalized Engagement

April 10, 2014 |

”Beacons,” or ”iBeacons” as the Apple variant of the proximity-detecting devices have been called, are all the rage with marketers looking to personalize experiences for their customers. The devices have become a hot topic lately because, with its release of …

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Personalization On An Unprecedented Scale

April 10, 2014 |

As consumers demand more personalized brand experiences, marketing leaders worldwide need more effective means to build and expand brand relationships and drive revenue. To accelerate IBM’s leadership in marketing automation, IBM has announced its intent to acquire Silverpop, a …

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How To Make A Brilliant First Impression At A Conference

April 9, 2014 |

Following is a guest post by Sally Hogshead, Hall of Fame Speaker, Author, and Creator of the Fascination Advantage® personality assessment at HowToFascinate.com.

sally hogshead

What kind of impression do you make? Do people remember you, and want to connect …

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THE Place To Build A SaaS Strategy That Works When Moments Matter

April 9, 2014 |

I expect a lot these days from the businesses with which I interact, don’t you? Recently, flying home from a business trip, I purchased in-flight Wi-Fi service from my tablet device. Let me just say, the process was not as …

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“Avoiding The Fool-With-A-Tool Syndrome”

April 7, 2014 |

In my last blog “A Fool With A Tool Is Still A Fool,” I described how I first encountered this phrase and how it applies to business. Here, I provide 5 rules for avoiding the fool-with-a-tool syndrome

Rule #1: Never

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A Fool With A Tool Is Still A Fool

April 7, 2014 |

When I was quite young, my parents bought me a toy that was very typical for pre-kindergarten boys at the time. It consisted of a small wooden workbench-like table with several pegs of various colors and sitoy1zes tightly fitted …

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Getting Personal: How to Use Data to Speak to Your Customers

April 3, 2014 |

Following is a guest post by Emma Tzeng, Content Marketing Manager at Gigya.

Four score and seven years ago, in a marketing landscape unbeknownst to today’s practitioners, mass marketing techniques were the be-all and end-all. If you didn’t …

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