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Tag Archives: ibm
Nucleus: Smarter Commerce Delivers $12.05 per Dollar
Nucleus Research Report:
Nucleus analyzed the data from 21 IBM Smarter Commerce ROI case studies and found that for every dollar spent, companies realized an average of $12.05 in returns. IBM Smarter Commerce applications, including analytics
…
Posted in Commerce
Tagged Alisa Maclin, ibm, marketing, Nucleus, ROI, Smarter Commerce
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Solving the Big Data Challenge in Procurement
IBM estimates that 2.5 quintillion bytes of data are created every day — so much that 90 percent of the data in the world today has been created in the last two years alone.
“Big data – managing resources and …
Posted in Commerce, Procurement
Tagged ibm, Procurement, Smarter Commerce, supply chain management
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Social Commerce and the Measurable Impact of Social Media
Ted Rubin and Jason Keath debate the impact of social media on business in this new era of social commerce. Hear them discuss how CMOs can instrument their marketing to target clients more effectively and the value digital relationships have …
Posted in Commerce
Tagged CMO Club, ibm, Jason Keath, Pete Krainik, Real-life Challenges of a High-Tech CMO, Smarter Commerce, Ted Rubin
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Webcast: Mobile Shopping Set Records in 2012
Join experts from our guest Forrester Research, Inc. and IBM Smarter Commerce to find out which success strategies made the 2012 online retail shopping season the strongest ever. Get an overview of how the results compare to last year, see …
Posted in Commerce
Tagged Black Friday, Cyber Monday, ibm, real-time data, shopping, Smarter Commerce
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It is Costing You to Fake the Omni-channel Experience
It is now second nature for consumers to research, shop for items, and return items across multiple channels. And they expect that it will be a seamless experience across these different channels when they are shopping with the same brand. …
How Data and Automation are Changing the Digital Marketing Landscape
Move to the next level of email marketing with advice and insight from a panel of industry experts!
Join us for this sixty minute webinar as experts from Cleargoals, Silverpop, StrongMail and IBM show you how to move beyond stand-alone …
Posted in Commerce
Tagged data driven marketing, Email Marketing, ibm, Smarter Commerce
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The Amazing Journey of Your Favorite Holiday Gifts: How Electronic Data Interchange Made the Journey Possible
Stop for a minute and think about how your favorite holiday gift from last month made it to the store shelf. And I’m not just talking about the trip from the warehouse to the store. I’m talking about the journey …
Posted in Commerce
Tagged distribution, ibm, IBM Smarter Commerce, network, Smarter Commerce, trading partners
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Want to Increase Sales? Engage your Workforce
Social business and analytics are reshaping business. Successful marketing leaders, sales leaders, business operations leaders and every other part of the organization have modified critical customer facing business processes from product development to sales to become more efficient by gleaning …
Insights from NRF: IBM Makes Retail Smarter with New Store Solution
At the National Retail Federation Convention this week, IBM and Toshiba Global Commerce Solutions announced a joint solution that will provide seamless cross-channel connectivity, leveraging common data and services, from the store across all channels. This is the only solution …
Posted in Commerce, Smarter Marketing
Tagged cross-channel, digital, ibm, National Retail Federation, point of sale systems, retail
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Internet Evolution: Smarter Commerce Tutorial
IBM Vice President Alisa Maclin introduces Smarter Commerce and its core principles. Click the button to the left to visit the web tutorial website in partnership with Internet Evolution.…
Posted in Commerce
Tagged Alisa Maclin, B2B, ibm, internet evolution, Smarter Commerce
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Mobile Drives Black Friday Shopping According to IBM Digital Analytics Benchmark
Expectations were high when it came to online sales this holiday season and Black Friday 2012 didn’t disappoint. Overall, online sales were up close to 24 percent over 2011 as of 9 p.m. EST. But what really stood out this …
Posted in Commerce, Smarter Marketing
Tagged Black Friday, black friday deals, holiday, ibm, iPad, Iphone, Mobile, online sales, retail, shopping, Smarter Commerce, smartphones, Thanksgiving
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IBM Keynoting at Aberdeen Group’s Chief Procurement Officer Summit This Week
The eighth annual Aberdeen Group Chief Procurement Officer (CPO) Summit will be taking place this week at the Seaport Hotel in Boston. This year’s event will be the backdrop for some of the world’s leading procurement executives and innovators to …
Posted in Commerce, Procurement
Tagged Aberdeen Group, Chief Procurement Officer, CPO, Doug MacDonald, ibm, Patrice Knight, Procurement, summit
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‘Data Geek’ Predicts Fall Retail Trends
By Michael Haydock, IBM Business Analytics Optimization Chief Scientist & Distinguished Engineer
Last week, I was sitting on a panel with Ellen Davis of the National Retail Foundation on Back to School shopping trends. We engaged in a spirited hour-long …
Posted in Smarter Marketing
Tagged commerce, ibm, retail, shopping, social sentiment
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The Dog Ate My Integrated Marketing Solution…What’s Your Excuse?
by Yuchun Lee, Vice President, IBM Enterprise Marketing Management Group
From digital marketing and mobile commerce, to web sites and social media, marketers are exhausted by data, 2.5 quintillion bytes of which are being generated every day. Within the …
What Does Marketing Mean in a Service Economy?
Over the weekend, I found myself poring over Joseph E. Stiglitz’s article, “The Book of Jobs,” which appeared in the January 2012 issue of Vanity Fair. It’s a long, scholarly article that constructs an interesting argument debunking …
Tech Evaluation Centers: A Q&A with Emptoris’ SVP of Product Strategy and Development
Technology Evaluation Centers, a firm specializing in impartial and quantifiable software selection, recently published a write-up on Emptoris exploring the company’s latest solution enhancements and development roadmap. The post includes a Q&A with Terrence Curley, senior vice president of …
Part 4 – Social Media and the City – New value for local government
With public-sector budgets under greater pressure and scrutiny than ever, having the ability to fine-tune services and to deliver them where they’re needed most is becoming increasingly important. Social media gives city authorities this opportunity, tapping into public sentiment in …
Posted in Uncategorized
Tagged ibm, Smarter Cities, smarter city, Smarter Planet, social business
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IBM Acquires Emptoris!
This week marked a major milestone as IBM officially completed its acquisition of Emptoris. On behalf of the Emptoris team, we are excited about the opportunity to complement IBM’s integrated solutions and help our comprehensive client base transform their strategic supply management programs to …
Posted in Procurement
Tagged acquisition, ibm, Smarter Commerce, Software Excellence, Strategic Supply Management
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Part 3 – Social Media and the City – Key characteristics
What makes a smarter social media city? At its best, it is:
Engaging
It promotes citizen involvement and builds a new sense of
ownership with scope for collaboration in every aspect of city life.
Transparent
It lifts the bonnet …
Who’s the Sentimental Super Bowl Favorite?
Kevin Nosbusch is an IBM senior technology consultant based in Milwaukee, Wisconsin. In 1973 he played for the Fighting Irish during Notre Dame’s National Championship season, and went on to play for the San Diego Chargers.
When I played football …