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Smarter Commerce | August 20, 2014

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ibm Archives - Smarter Commerce

Accelerate marketing with cloud

August 20, 2014 |

Companies have never had so many ways to engage with clients and customers – and, at the same time, so many ways to make those engagements work. The ultimate decision maker in these situations is the customer. As they engage …

What are leading CSCOs doing to prepare for an uncertain future?

August 18, 2014 |

The supply chain is the lifeblood of any organization. It “keeps the promises the rest of the organization makes,” as one Chief Supply Chain Officer (CSCO) at a consumer products company put it. But the challenge to optimize the global …

Exceptional digital customer experiences

August 15, 2014 |

Giving business users the power to create, manage and update pages and templates in web store environments makes a lot of sense. It gives line-of-business employees a way to change online experiences faster and to be more responsive to shifts …

Will the Internet of Things shrink the insurance industry?

August 12, 2014 | | One Comment

The Internet of Things (IoT) will rapidly become a HUGE challenge for insurers. The total market for wearable wireless devices in sports and healthcare will grow to 169.5 million devices in 2017, up from 20.77 million in 2011, a CAGR …

4 ways to create engagement and personalized experiences for your customers

August 11, 2014 |

Mobile has forever changed the landscape of consumer marketing. According to the 2014 IBM Annual Online Retail Holiday Readiness Report, mobile share of traffic is predicted to reach 43% by November 2014 – up from 34% in 2013. This …

In stock, in sight, out of reach, out of luck

August 11, 2014 | | One Comment

Yesterday evening, I traveled to my local big box home improvement retailer to pick up a couple items I needed for a project I was trying to complete that night. This retailer is only a few minutes from our house. …

Digital Engagement Optimization for dummies

August 8, 2014 |

What is Digital Engagement Optimization and what should it mean to retailers and service providers? While it sounds ostentatious, what it means, simply stated, is understanding how your customers are interacting with your web, mobile, and social channels and using …

Dating, going steady, or married?

August 6, 2014 |

I’ve long been fascinated by the consumer dynamic of brand loyalty…not product-level brand loyalty, but rather, loyalty to a particular retailer. brand experience, omni-channel, omnichannel, retailBut, I’m not talking about the kind of loyalty that’s created with clear competitive differentiators such as assortment, price, …

Don’t worry, be ready

August 5, 2014 |

For IT professionals working within healthcare organizations, delivering the right solutions and services to the business has never been easy, but the current, ongoing confluence of key IT trends with specific healthcare requirements means that now is no time for …

It’s not just about taking orders anymore

August 4, 2014 |

The term omnichannel can mean different things to different retailers. To some, it represents the ability to see exactly where their available inventory is located. To others, it might mean giving customers the flexibility to order online and pick up …