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Smarter Commerce | August 31, 2014

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IBM Digital Analytics Benchmark Archives - Smarter Commerce

Get ready for the holiday season with these online retail trends

June 18, 2014 |

With the holiday season right around the corner, it’s time for retailers to take a closer look at the strategies that can ensure success—and to uncover any potential roadblocks on the horizon. Consumer behavior has been changing rapidly over the …

Engage customers in context through the use of mobile and indoor location technology

June 12, 2014 |

Retailers understand (maybe better than anyone) just how much mobile adoption and usage is changing the way we all shop, buy, and engage with brands. Mobile traffic to retail stores is soaring. According to the IBM Digital Analytics Benchmark report

“Really?!” Personified

February 11, 2014 |

I’ve long been a student of our language. After all, other than, perhaps, pictures (which are purportedly worth a thousand words) or physical expressions (which can speak volumes in a single gesture), our language is our primary means of communication. …

What Happened During the Holidays? Key Takeaways Of The Season

February 10, 2014 |

The 2013 holiday season provided fascinating insights into the huge shift in online consumer behavior that’s been happening over the last few years. Here are the key takeaways retailers can learn from the data, and a look at what’s next …

Customers In Motion…Data In Motion – Visit IBM At NRF To Tap Into The New Opportunity

January 13, 2014 |

Who do you think would sell more umbrellas in a sudden downpour, the guy with an umbrella stand on a busy street corner, or the store in the mall that waits for customers to drive there and brave the soaking …

The 2013 Holiday Online Shopping Roundup

January 6, 2014 |

Okay, can we call the holiday season for 2013 officially over?

If so, we can start to do some final tallies from the IBM Digital Analytics Benchmark to see where our digital shopping habits ended up for the 2013 holiday …

Are The Most Effective Rewards Monetary?

December 24, 2013 |

I recently talked about loyalty with a Retail client. They immediately mentioned their “rewards program” (which was based almost entirely on points and discounts). I asked whether their competitors had similar programs, and they confirmed that they did. But, when …

Mobile Eats A Bigger Piece Of The Holiday Pie

December 5, 2013 | | One Comment

Mobile shoppers are fulfilling holiday wishes for retailers who were ready. Whether they add new sales or simply are shifting from other channels, consumers definitely are coming through mobile…in droves. IBM Digital Analytics Benchmark reporting indicates strong growth in mobile …

The Hot New Gift For Retailers And Marketers Is Big Data

December 4, 2013 |

The IBM Digital Analytics Benchmark has released shopping reports for Thanksgiving, Black Friday and Cyber Monday.  Here are a few highlights:



  • From Thanksgiving through Cyber Monday, online sales increased 16.5%
  • Cyber Monday was the biggest online shopping day

It’s the year of the mobile shopper … and I mean it this time

November 30, 2013 |

It seems like every year, the retail pundits predict that this will finally be the holiday season that mobile shopping comes of age. (Hello, self.) Well I think we can all finally retire that prediction and definitively chalk that up …