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Tag Archives: IBM Digital Analytics Benchmark
Putting the Customer First
I spent yesterday at the National Retail Federation’s Annual Convention and Expo in New York City. It’s affectionately known as “retail’s big show,” a description that truly captures the spirit of the event. Anyone who cares about the retail business—the …
Patata, potato, iPhone or iPad – U.S. and U.K. shoppers shop in different ways
The following is a guest post by Chris Withers, UKI Smarter Commerce Lead, Software Group & Smarter Commerce Value Creation Lead, European IOT.
As the Huffington Post explains, there is no consensus in the U.K. on which date represents Mega …
Posted in Commerce
Tagged Chris Withers, Cyber Monday, ecommerce, holiday shopping, IBM Digital Analytics Benchmark, iPad, Mega Monday, Mobile, Smarter Commerce, Smarter Shopping, smartphone, uk
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The Cyber Divide
This holiday season consumers confirmed their willingness to break away from the traditions of football and food with friends and family to shop in-store or online. With the proliferation of stores opening Thanksgiving night, consumers checked out early from holiday dinner …
The Big Winner This Holiday Season? The Consumer
The following is a guest blog by Jill Puleri, IBM Global Retail Leader.
All the benchmark stats are in, which means we’ve made it through another Thanksgiving, Black Friday and Cyber Monday shopping spree.
Who won this holiday season? It’s …
Posted in Commerce, Smarter Marketing
Tagged Black Friday, Chief Executive Customer, couch commerce, Cyber Monday, ecommerce, empowered consumer, holiday shopping, IBM Digital Analytics Benchmark, Jill Puleri, mobile-commerce, multi-channel, retail, Smarter Commerce, Smarter Shopping, social commerce, Social Media
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Smart Retailers are Helping Multi-screen Customers get the Bargains They Want
It has been a successful start to the holiday shopping season. According to the IBM Digital Analytics Benchmark, online sales this year were up over 20% compared to last year for black Friday, with 16% of the consumers buying …
IBM Digital Analytics Benchmark Results Show Retailers Scored Big With Consumers!
Join the #smartershopping Conversation – Richard Feinberg, professor of consumer sciences and retailing at Purdue University, and Jill Puleri, IBM global retail lead to Participate in Special Twitter Chat.
Richard Feinberg, Professor of Consumer Sciences and Retailing at Purdue University, …
Cyber Monday Is the Biggest Shopping Day of the Year
Cyber Monday results are in and they’re not big. They’re huge. As in the kinds of numbers that make retailers sit up and take notes.
For starters, consumers made Cyber Monday the biggest shopping day of the year—spending their way …
Cyber Monday Lessons from Madonna
In 1991, Madonna released Truth or Dare, a documentary that sent a frisson of excitement through the music and movie industries alike. It seemed like we’d never before seen a performer willing to reveal the most intimate moments of …
Cyber Monday Is More Important than Ever
It’s the Monday after Thanksgiving and most everyone is back in the office. But I wonder how many people, while plowing through their to-do lists and meetings, are actually keeping a weather eye on Cyber Monday sales and deals.
The …
IBM Digital Analytics Benchmark – Cyber Monday
Updated at 9:35 PM ET: According to the IBM Digital Analytics Benchmark, as of 6 p.m. EST, Cyber Monday online sales continue to rise. Online sales are currently up over 28 percent over 2011. CMOs and marketers continue to cater …
How Analytics Forever Changed Holiday Shopping
There was a time not that long ago, really, when savvy shoppers waited eagerly for the day after Thanksgiving. Black Friday—so named because it was allegedly the day that retailers’ ledgers went into the black— traditionally marked the beginning …
Mobile Shopping For the Holidays
I’ve got a secret weapon in my quest for the perfect holiday gift: my mobile phone. I say that with tongue firmly in cheek. You’d practically have to be living under a rock to not have noticed that the mobile …
Posted in Commerce, Smarter Marketing
Tagged holiday, IBM Digital Analytics Benchmark, Mobile Marketing, shopping, Smarter Commerce
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Interview Series with Jay Henderson
Todd “Turbo” Watson (blogger and tech evangelist) talks with Jay Henderson, Enterprise Marketing Management – Global Strategy Program Director, during the Smarter Commerce Global Summit 2012 in Orlando.
Marketing is in a state of chaos. “When you look at …