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Smarter Commerce | August 28, 2014

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ISP Deliverability Archives - Smarter Commerce

2012 Through The Lens of 2011 Deliverability & Q4 Benchmarks

January 12, 2012 |

Let me start by saying happy New Year! We hope that the final days of 2011 were spent relaxing with friends and family and that whatever final marketing pushes you might’ve been engaged with went off smoothly and effortlessly. Now that we’ve gotten that out of the way: welcome to 2012! What better way to start 2012 than by reviewing the last quarter of 2011? High points, low points, let’s soak up the learnings from the entire year; let’s take it all in and hope that it helps us steer the ship into smoother waters in the year to come.

Overall Deliverability

Average Deliverability for Q4 2011Sometimes no news is good news, or so the saying goes. In this case the news is the same as the quarter before: overall deliverability held firm at approximately 83.25%.

I don’t mean to sound despondent about it, and really I’m not. Given micro trends we witnessed with certain ISPs around the all important Black Friday and Cyber Monday retail events, overall deliverability holding firm is a good thing. We don’t have to brace ourselves for a cataclysmic shockwave; rather we can spend the opening months reviewing what’s worked and what hasn’t worked as a means of constant self-improvement. Read More

Black Friday/Cyber Monday Deliverability Postmortem

November 29, 2011 | | One Comment

We have closed the books on Black Friday and Cyber Monday for 2011. By all accounts the numbers look very promising and exceed last year’s. Marketers, retailers and shoppers alike have reason to rejoice. One might even go so far as to say that the economy itself has done a little victory dance.

However, before we throw all caution to the wind, let’s pause for a moment and review the holiday deliverability metrics and take note of a few trends for the upcoming Christmas bonanza.

We’ll start with a history lesson. The term Cyber Monday really came into being in 2005. Following Black Friday a spike was noticed on Monday and that spike became a growing peak in the plans and strategies of retailers.

Black Friday/Cyber Monday Holiday Week Deliverability Averages 2005-2011

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Gearing Up For Holiday Deliverability

November 21, 2011 | | One Comment

With the holiday week upon us marketers are kicking their programs into high in hopes of achieving maximum inbox placement, clicks and ultimately, conversion.  The economy has made the battle for holiday dollars fierce. Consumers are looking for the best …

Q3, 2011 Email, Mobile & Social Benchmark

November 14, 2011 | | 2 Comments

As clocks roll back and the days grow shorter, we’re going to pause and review last quarter’s (Q3) deliverability across email, mobile and social messaging to get our bearings as we head into this holiday season. It’s more important than …

The Continuing Saga of

April 4, 2011 |

The transition of from AOL to United Internet continues to be problematic. We’ve heard from end users now about an alarming trend that negatively affects email marketers. It appears that is issuing a hard bounce for valid

The New Mail.Com Webmail Client

March 30, 2011 | | 3 Comments

Ahhhh, spring is here! The warmer weather (in some parts of the country) has nudged blossoms out of their buds and filled the boulevards with petals. Snow is melting, birds are chirping, the boughs of our lemon tree are heavy … Bulk Foldering 90% of Inbound Mail

February 24, 2011 | | 2 Comments

We all know that we don’t live in a perfect world and that not every solution is elegant. One recent example we’ve run across is the mass bulk folder placement for mail bound for the domain. We at Pivotal …

Cablevision’s New Webmail Client

October 7, 2010 |

Cablevision has begun the roll out of a brand new web email client for their subscribers. The new webmail client has a few significant differences from the previous email client. Amongst the new improvements is a preview pane previously non-existent …

AOL Disabling Inactive Email Accounts

May 26, 2010 |

We’ve heard reports from numerous ESP partners and clients that AOL has been sending back large volumes of bounces due to the deactivation of old and unused email accounts. Although the exact reasons for what constitutes an inactive email account …

Comcast Delivery Delays

May 21, 2010 | | 4 Comments

We’ve heard from end mailers and from top-tier email service providers who are experiencing large queues attempting to deliver email to Comcast, one of the leading cable providers in North America. More than 5 separate email service providers have reported …