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Smarter Commerce | July 24, 2014

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Jay Henderson Archives - Smarter Commerce

Join The Conversation – @Jay_Henderson Discusses Upcoming #SmarterCommerce Global Summit And Customer Engagement On #MMChat

May 5, 2014 |

Are you an “essential” brand to your customers? Winning brands earn an essential role in their customers’ lives by capitalizing on moments that matter and playing by the new rules of engagement. Knowing each customer in context, delivering personally relevant …

Marketing And Technology – Playing In The Same Sandbox – An AMA Boston Fireside Chat On April 24

April 21, 2014 |

While the ‘art of selling’ was once left in the hands of marketing and sales gurus with little input from the tech whizzes, times have changed. Today, marketers rely heavily on data to engage customers and predict buying behavior. This …

The Evolution Of Mobile Marketing

March 4, 2014 |

By February, those who decided to pursue a New Year’s resolution are taking stock of whether or not they’ve stuck with it. Sadly, according to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s …

Service So Good It Is Marketing: 7 Ways To Amp ROI With Customer Analytics

December 9, 2013 |

Customer analytics is not new, but it’s becoming a focal point of how to increase marketing success and revenue. “Good marketing feels like a service, and the service is so good that it’s marketing,” said Jay Henderson, Strategy Director, Enterprise …

Holiday Retail Forecast: Go Long On Gift Cards

November 21, 2013 |

In a previous post about the gargantuan single day e-retail extravaganza that occurred on “Singles Day” in China, which started me wondering what are some of the soothsayers seeing in terms of this year’s holiday e-retail sales in the U.S.…

Let The Chinese E-Commerce Engines Roar

November 15, 2013 |

Monday was Veteran’s Day here in the U.S., an annual holiday where we honor those who serve (or have served) in our armed services.

I’m thankful for many in family who served, including several of my uncles and my grandfathers, …

Top 3 Online Shopping Trends to Watch from the Q2 IBM Retail Index

July 29, 2013 |

Yesterday I looked forward to some of the key challenges that online retailers will face in the coming holiday shopping season. Today I’m going to take a look back at key online buying trends from the spring quarter based on …

Ready for the Holidays? Discover 4 Key Challenges for Retailers this Season

July 29, 2013 | | One Comment

It’s never too soon to plan for the holidays! We’ve seen a huge shift in online consumer behavior lately, and these changes are bound to cause challenges for unprepared retailers during the upcoming season. What can you do to get …

IBM State of Marketing 2013 Survey #GetRealChat with @Jay_Henderson #SmarterCommerce

May 28, 2013 |

Following is a guest post by Pam Moore, CEO and Founder of Marketing Nutz. Find more of Pam’s blogs on http://www.pammarketingnut.com/.

Did you know $83 billion is lost in sales in the U.S. each year due to poor customer …

IBM’s Jay Henderson Talks Marketing and Technology with Chief Content Officer Magazine

December 10, 2012 |

IBM’s Jay Henderson, Strategy Director for IBM Smarter Commerce spoke to Chief Content Officer Magazine’s Pamela Muldoon as part of the Content Marketing 360 Radio Show, regarding how IBM is transforming the marketing industry. Jay touched on the marriage between …