Image Image Image Image Image Image Image Image Image Image

Smarter Commerce | April 17, 2014

Scroll to top


Jay Henderson Archives - Smarter Commerce

The Evolution Of Mobile Marketing

March 4, 2014 |

By February, those who decided to pursue a New Year’s resolution are taking stock of whether or not they’ve stuck with it. Sadly, according to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s …

Read More

Service So Good It Is Marketing: 7 Ways To Amp ROI With Customer Analytics

December 9, 2013 |

Customer analytics is not new, but it’s becoming a focal point of how to increase marketing success and revenue. “Good marketing feels like a service, and the service is so good that it’s marketing,” said Jay Henderson, Strategy Director, Enterprise …

Read More

Holiday Retail Forecast: Go Long On Gift Cards

November 21, 2013 |

In a previous post about the gargantuan single day e-retail extravaganza that occurred on “Singles Day” in China, which started me wondering what are some of the soothsayers seeing in terms of this year’s holiday e-retail sales in the U.S.…

Read More

Let The Chinese E-Commerce Engines Roar

November 15, 2013 |

Monday was Veteran’s Day here in the U.S., an annual holiday where we honor those who serve (or have served) in our armed services.

I’m thankful for many in family who served, including several of my uncles and my grandfathers, …

Read More

Top 3 Online Shopping Trends to Watch from the Q2 IBM Retail Index

July 29, 2013 |

Yesterday I looked forward to some of the key challenges that online retailers will face in the coming holiday shopping season. Today I’m going to take a look back at key online buying trends from the spring quarter based on …

Read More

Ready for the Holidays? Discover 4 Key Challenges for Retailers this Season

July 29, 2013 | | One Comment

It’s never too soon to plan for the holidays! We’ve seen a huge shift in online consumer behavior lately, and these changes are bound to cause challenges for unprepared retailers during the upcoming season. What can you do to get …

Read More

IBM State of Marketing 2013 Survey #GetRealChat with @Jay_Henderson #SmarterCommerce

May 28, 2013 |

Following is a guest post by Pam Moore, CEO and Founder of Marketing Nutz. Find more of Pam’s blogs on

Did you know $83 billion is lost in sales in the U.S. each year due to poor customer experiences?…

Read More

IBM’s Jay Henderson Talks Marketing and Technology with Chief Content Officer Magazine

December 10, 2012 |

IBM’s Jay Henderson, Strategy Director for IBM Smarter Commerce spoke to Chief Content Officer Magazine’s Pamela Muldoon as part of the Content Marketing 360 Radio Show, regarding how IBM is transforming the marketing industry. Jay touched on the marriage between …

Read More

Turning Insight into Action Using Customer Analytics

November 28, 2012 |

Customer empowerment is the name of the game today. At IBM, we’ve seen companies big and small across various industries respond to this empowerment by transforming the way they market and sell products and services.

Why the change? It’s a …

Read More

Interview Series with Jay Henderson

November 19, 2012 |

Todd “Turbo” Watson (blogger and tech evangelist) talks with Jay Henderson, Enterprise Marketing Management – Global Strategy Program Director, during the Smarter Commerce Global Summit 2012 in Orlando.

Marketing is in a state of chaos. “When you look at …

Read More