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Tag Archives: Jay Henderson
IBM’s Jay Henderson Talks Marketing and Technology with Chief Content Officer Magazine
IBM’s Jay Henderson, Strategy Director for IBM Smarter Commerce spoke to Chief Content Officer Magazine’s Pamela Muldoon as part of the Content Marketing 360 Radio Show, regarding how IBM is transforming the marketing industry. Jay touched on the marriage between …
Turning Insight into Action Using Customer Analytics
Customer empowerment is the name of the game today. At IBM, we’ve seen companies big and small across various industries respond to this empowerment by transforming the way they market and sell products and services.
Why the change? It’s a …
Interview Series with Jay Henderson
Todd “Turbo” Watson (blogger and tech evangelist) talks with Jay Henderson, Enterprise Marketing Management – Global Strategy Program Director, during the Smarter Commerce Global Summit 2012 in Orlando.
Marketing is in a state of chaos. “When you look at …
Smarter Commerce Holiday Shopping Trends Every Retailer Needs to Know!
Join the #smartershopping Conversation – Richard Feinberg, Professor of Consumer Sciences and Retailing at Purdue University, and IBM’s Jay Henderson to Participate in Special Twitter Chat.
As a preview to the holiday shopping season, Richard Feinberg, Professor of Consumer Sciences …
Making Their Lists and Checking Them Twice
Did you know there only eight more weekends until Christmas? Have you launched into your holiday shopping yet? The Thanksgiving holiday is looming, and along with it, the unofficial start of the holiday shopping season. I suspect that many of …
Join the #GetRealChat Conversation – Whirlpool’s Jacques Leroy and IBM’s Jay Henderson
In the $120 billion global home appliance industry, social networks are the main source consumers turn to for brand information. Whirlpool Corporation is taking advantage of this trend by developing new marketing programs that deliver content and communications relevant to …
Quick Three: Catching Up with Jay Henderson
1. Have you ever been to Orlando? What is your favorite memory of it?
Yes, I’ve been to Orlando many times – It seems to be a popular destination for conferences. I’ve also vacationed there with my family several times. …
Posted in Commerce, Smarter Marketing
Tagged Jay Henderson, Smarter Commerce, Smarter Commerce Global Summit
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Beat the Summer Heat with Cool Holiday Thinking
Today, heat waves are sending the mercury well above 90 across much of the U.S. We are clearly in the thick of summer’s sweltering heat. For me, it feels like the perfect time to grab an ice-cold beverage and plan …
Posted in Smarter Marketing
Tagged Analytics, commerce, holiday readiness, Jay Henderson, retail, Smarter Commerce
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Will this 2012 Holiday Be Remembered as the Year of the Couch?
How many sales from a mobile device does it take to screw in a light bulb? OK, so maybe that doesn’t make sense. How about this? How many online sales from a mobile device does it take for chief marketing …
Posted in Commerce
Tagged Jay Henderson, Mobile, retail, Smarter Commerce, Smarter Marketing
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From A Smarter Planet: The Year of the Social Media Olympics
With the 2012 Summer Olympics around the corner, it seems that lots of people are talking about using Twitter and Facebook to keep track of their favorite athletes. And why not? Social Media is often the fastest, easiest, and most …
Posted in Smarter Marketing
Tagged Jay Henderson, Olympics, Smarter Commerce, Social Media
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The Marketing Transformation at First Tennessee Bank
It’s always gratifying to see companies using IBM Enterprise Marketing Management (EMM) solutions transform their marketing processes into an integrated, self-learning system that delivers strong ROI. First Tennessee Bank is a terrific example.
Like companies in many industries, First Tennessee’s …
Explore the Evolving Role of Marketers
One of the major themes we’ll be addressing at the IBM Smarter Commerce Global Summit in Madrid is the idea of the connected customer. It’s no surprise that customers are embracing and utilizing technology in all aspects of their lives …
Marketing Is in a State of Chaos
Though I work in marketing technology, I’ve long been intrigued by data visualization. The pioneering works of Edward Tufte, Stephen Few and others (including technology leaders such as IBM) have helped to turn visualization into an incredibly valuable tool for …
IBM introduces new online retail economic indicator – Join the conversation!
**Post was updated on April 30 to include new dates and times.
When it comes to shopping, consumers are increasingly empowered in the digital age. With increasing online shopping, channels multiplying and consumer habits evolving daily, getting an accurate reading …
Posted in Smarter Marketing
Tagged Analytics, economic indicator, GetRealChat, Jay Henderson, retail, sentiment, Smarter Marketing, social
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