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Tag Archives: Madrid Summit
Fast Five with Jay Henderson
1. What’s bringing you to the Madrid Summit?
The IBM Smarter Commerce Global Summit where I’ll be speaking at the “How Cross Channel Customer Profiles Enable Smarter Marketing” session, on Tuesday, May 22nd. I’m also spending …
Fast Five with Yuchun Lee
1. So, what’s bringing you to the Madrid Summit?
To get a first-hand sense of our global customers, check out their progress, their challenges, and their successes.
2. What are you most looking forward to at the Madrid Summit?
It’s …
A little bit about our Madrid sponsors: Purple Square Consulting Ltd
1. Please provide your boilerplate/company description.
Purple Square Consulting Ltd is a specialist marketing, data and technology consultancy whose primary objective is to assist our clients to define and build the most appropriate solutions to deliver their CRM and marketing …
Live with Todd Watson: Mike Rhodin On Insight-Driven Computing
by Todd Watson
E-Relationship Manager, SWG Web Presence
IBM Software Group, Marketing
Todd Watson writes, “[Mike] Rhodin’s talk was entitled ‘Transform Your Business Around the Customer,’ again with the central theme of theSummitthat if more businesses wanted to keep theirs, …
Posted in Commerce, Uncategorized
Tagged Madrid Summit, Mike Rhodin, Smarter Commerce
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From Madrid – Increasing Marketing Effectiveness in the Midst of Generation C
As part of the IBM Smarter Commerce Global Summit, I led the Marketing Innovation Summit which brought together marketing professionals to network and discuss best practices. Of the 1,700 conference attendees, more than one thousand came from marketing backgrounds, …
Fast Five with Alisa Maclin
1. So, what’s bringing you to the Madrid Summit?
In February, I spoke at the IBM Executive Summit 2012 inMacau. I talked partly about the acceleration of change, particularly driven by social and mobile technologies, and while my comments were …
Smarter Commerce Madrid, thus far…
The conversation about Smarter Commerce started Four years ago. In October 2008 the world found itself in the midst of uncertainty. The financial criss left many people uncertain about the future, their jobs and the stability of their communities. In this …
Live with Todd Watson: IBM Smarter Commerce Global Summit Madrid: Deja Mi, Deja Vu
by Todd Watson
E-Relationship Manager, SWG Web Presence
IBM Software Group, Marketing
Todd Watson says, “There’s been a lot of time to focus and reflect on the conference tidings. I’m especially excited about today’s opening general session, which will transpire …
Posted in Commerce, Uncategorized
Tagged Madrid Summit, Smarter Commerce, Todd Watson
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Update from Madrid: Asking Businesses “What If?”
I’m in Madrid at the Smarter Commerce Global Summit and have just wrapped up my keynote speech. I thought I’d take this opportunity to share some highlights with you.
In composing my thoughts, I came across the work of Sandra …
Join the Conversation – Yuchun Lee Discusses Marketing Best Practices and Trends During Special Twitter Chat
During the IBM Smarter Commerce Global Summit 2012 – Madrid, Yuchun Lee, vice president and general manager of IBM’s Enterprise Marketing Management Group, will lead the Marketing Innovation Summit, which will bring together marketing experts and industry-leading customers …
Posted in Smarter Marketing
Tagged GetRealChat, Madrid Summit, Smarter Commerce, Smarter Marketing, yuchun lee
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Fast Five with Maria Winans
1. So, what’s bringing you to the Madrid Summit?
That’s easy. I’m in Madrid to talk to our customers about how they’re transforming their businesses with Smarter Commerce. Smarter Commerce boils down to improving business processes related to the buying …
Live with Todd Watson: No More Business As Usual – The Road To Smarter Commerce
by Todd Watson
E-Relationship Manager, SWG Web Presence
IBM Software Group, Marketing
Todd Watson says, “There is no longer such a thing as “business as usual.” Empowered and connected consumers are deeply linked — to their friends, colleagues, and the …
Posted in Commerce, Uncategorized
Tagged Madrid Summit, Smarter Commerce, Todd Watson
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A little bit about our Madrid sponsors: Booz & Company
1. Please provide your boilerplate/company description:
Booz & Company is a leading global consulting firm, helping the world’s top businesses, governments and organizations. With more than 3,300 people in 57 offices around the world, we bring foresight and knowledge, deep functional …
Posted in Uncategorized
Tagged Booz & Company, business partner, Madrid Summit, Smarter Commerce
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Join Me in Madrid… Smarter Commerce: How to begin and win
A year ago, we launched Smarter Commerce with the goal of helping our clients adapt their business models by placing the customer at the center of all that they do.
Today, we’re working with leading brands around the world and …
Explore the Evolving Role of Marketers
One of the major themes we’ll be addressing at the IBM Smarter Commerce Global Summit in Madrid is the idea of the connected customer. It’s no surprise that customers are embracing and utilizing technology in all aspects of their lives …
Countdown to Madrid: partners make profits
By Michelle Unger
Vice President Industry Solution Sales, Europe
IBM Sales & Distribution, Software Sales
One of the things I am looking forward to next week is meeting with some of the many IBM business partners that are attending the …
Posted in Commerce, Smarter Marketing, Uncategorized
Tagged Madrid Summit, Michelle Unger, Smarter Commerce
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Countdown to Madrid: Thinking about how long-term relationships will help keep customers happy
by Marcel Holsheimer
Marketing Executive, Worldwide Demand Generation, Enterprise Marketing Management
IBM Sales & Distribution, Software Sales
With the Smarter Commerce Summit 2012 in Madrid fast approaching, I have been thinking about how customer expectations have changed in the digital …