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Smarter Commerce | April 18, 2014

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Maria Winans Archives - Smarter Commerce

THE Place To Build A SaaS Strategy That Works When Moments Matter

April 9, 2014 |

I expect a lot these days from the businesses with which I interact, don’t you? Recently, flying home from a business trip, I purchased in-flight Wi-Fi service from my tablet device. Let me just say, the process was not as …

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Top Companies Lead The Pack With SaaS

February 12, 2014 |

A recent IBM study polled 879 IT and line-of-business decision makers in companies that have adopted Software as a Service (SaaS). What it found helps affirm the powerful transformative potential of SaaS and shines a light on how the most …

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Customers In Motion…Data In Motion – Visit IBM At NRF To Tap Into The New Opportunity

January 13, 2014 |

Who do you think would sell more umbrellas in a sudden downpour, the guy with an umbrella stand on a busy street corner, or the store in the mall that waits for customers to drive there and brave the soaking …

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The Hot New Gift For Retailers And Marketers Is Big Data

December 4, 2013 |

The IBM Digital Analytics Benchmark has released shopping reports for Thanksgiving, Black Friday and Cyber Monday.  Here are a few highlights:

 

 

  • From Thanksgiving through Cyber Monday, online sales increased 16.5%
  • Cyber Monday was the biggest online shopping day

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Bigger Holiday Profits: There’s A Cloud For That

November 13, 2013 |

As the dinner bell rings and the aroma of the holiday feast wafts to hungry noses this season, it triggers appetites for delicious food and holiday shopping.

As predictable as that behavior is, a mystery unfolds each year for retailers. …

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Watson and I Want to Meet You at InterConnect 2013

September 19, 2013 |

I’m excited when somebody asks me about our content line up for InterConnect 2013. Here are a few highlights from my perspective.

We will showcase the IBM Watson Engagement Advisor, powered by the same technology that enabled IBM’s …

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Cyber Monday Is the Biggest Shopping Day of the Year

November 27, 2012 |

Cyber Monday results are in and they’re not big. They’re huge. As in the kinds of numbers that make retailers sit up and take notes.

For starters, consumers made Cyber Monday the biggest shopping day of the year—spending their way …

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Holiday Shopping: A Day in the Life of the Savvy Customer

November 19, 2012 |

Have you started your holiday shopping yet? Thanksgiving is around the corner, and with it, Black Friday and Cyber Monday, two of the most famous and frenzy-inducing shopping days of the year.

I’ve started my list of gifts for loved …

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Marketing Re-Imagined: the Infographic

October 2, 2012 |

What if you could start fresh in your approach to marketing? Forget what you learned in college or in your MBA course. What worked five years ago won’t cut the mustard with today’s tech-savvy customers. You live this truth every …

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Congratulations Guinness World Records® holders!

September 5, 2012 |

When we began planning our Smarter Commerce Global Summit 2012 Orlando, we set out to create an event that people would always remember. We lined up amazing speakers and built a solid content agenda. And then we decided to really up the ante and do something completely unexpected.

That’s where our Guinness World Records® attempt came in. We decided to bring more than 2,000 people together to form the world’s longest handshake chain. Even in our digital world, the handshake stands as a physical symbol of a relationship: the relationship that we all build and carefully nurture with our partners, our suppliers, and of course, our customers. These relationships are more important than ever, as more companies realize the competitive advantage of aligning their businesses to the needs of their customers. Read More