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Smarter Commerce | August 2, 2014

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marketing Archives - Smarter Commerce

Open platforms and strong partnerships accelerate marketing success

July 29, 2014 |

The following is a guest post by Gary Schoch, General Manager, Global Commerce Lead, Rosetta.

In years past, marketers had little choice but to rely heavily on vendors to provide comprehensive end-to-end solutions with ever-expanding functionality to keep …

Predict or prescribe?

July 24, 2014 |

Here’s a question for you: when you see a doctor, do you want him to make a prediction or give you a prescription? Do you want him to describe the bad outcomes that might befall you and let you guess …

Are you a ‘best friend brand?’

July 15, 2014 |

The following is a guest post by Dave Walters, Strategic Marketing Evangelist, Silverpop, an IBM Company.

A brand’s relationship with its customers is constantly evolving. Today’s customer expects these relationships to be more personal and relevant than ever …

Five steps to an optimised merchandise strategy

June 17, 2014 |

Delivering localised assortments at competitive prices, determining the most effective promotions to run and deciding the appropriate timing and depth of markdowns are merchandising challenges faced by nearly all retailers.

In an increasingly competitive marketplace, where connected customers choose the …

Marketing And Merchandising Keynote–From Talking Nappies To Human Design

June 4, 2014 |

Customers, partners and IBMers were treated to an array of notable speakers and panelists discussing the latest developments in the Marketing and Merchandising during a keynote session on May 13 at Smarter Commerce Global Summit in Tampa. These speakers all …

Who’s The Boss Of MRM?

May 22, 2014 |

The following is a guest post by Liz Kaufman, Director of Strategic Consulting, Covalent Marketing.

Lean, Kanban, Six Sigma, and workflow software are ways companies improve process. The focus in each is on utilizing checklists, tasks, collecting operations …

Moments Matter: Straight Talk From Smarter Commerce

May 13, 2014 |

People often reach out to me asking for a moment of my time. Does the same thing happen to you? The request for just a “moment,” is meant to convey, I think, a general acknowledgement that time is precious and …

The Age Of The Chief Executive Customer

May 13, 2014 |

Delivering Compelling Engagements at Every Moment in the Brand Journey

Instant gratification – that is the norm today. Whether delighting a customer in real time, reaching new markets, collaborating instantly with partners and suppliers across the world, enterprises must exceed …

Why Moments Matter With SaaS

April 30, 2014 |

In just a few weeks, some 4,000 attendees will converge on the Tampa Convention Center for the Smarter Commerce Global Summit. They will be treated to a jam-packed agenda of over 180 sessions designed specifically for C-Suite leaders in …

Covalent Marketing: 10 Questions To Ask Before Implementing Marketing Software

April 22, 2014 |

The following is a guest post by Ryan Kosanic,CEO Covalent Marketing.

People often forget that technology is meant to enable marketers by helping them to do more, not magically solve their problems for them. For whatever the reason …