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Smarter Commerce | April 24, 2014

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marketing Archives - Smarter Commerce

Covalent Marketing: 10 Questions To Ask Before Implementing Marketing Software

April 22, 2014 |

The following is a guest post by Ryan Kosanic,CEO Covalent Marketing.

People often forget that technology is meant to enable marketers by helping them to do more, not magically solve their problems for them. For whatever the reason …

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Why Moments Matter

April 18, 2014 |

Moments matter, because your time matters.

The event is jam-packed with activities – keynote presentations, track sessions, roundtables, hands-on labs, networking receptions – so you can get the most value out of your time and make it worthwhile to travel …

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Online Customer Experience Management

April 15, 2014 |

Following is a guest post by Bobby Jacob, Managing Consultant, Radian Consulting.

E-businesses continue to invest in website redesign projects for one simple reason: when done right, they can drive dramatic improvements including higher conversion rates, incremental sales, …

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The Evolution Of Mobile Marketing

March 4, 2014 |

By February, those who decided to pursue a New Year’s resolution are taking stock of whether or not they’ve stuck with it. Sadly, according to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s …

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Shine When ‘Moments Matter’ – See How At Smarter Commerce Global Summit 2014

March 3, 2014 |

On my return flight from IBM Pulse 2014 (IBM’s premier cloud conference) while watching the clouds pass and browsing shopping sites on my tablet to buy a raincoat I’ll need for an upcoming trip, I was again reminded how cloud-based …

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See What The C-Suites Are Saying: CMO

February 27, 2014 |

In this second installment of my blog series on what C-suite executives are saying, my focus is on CMO priorities as indicated by the 2011 IBM Global Chief Marketing Officer Study, which are highlighted in the following diagram.

c-suites2Data

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Helping Marketers Turn Data Into Action: Rethink Digital Marketing & Analytics

January 30, 2014 | | 2 Comments

Helping Marketers Turn Data into Action: Rethink Digital Marketing & Analytics

Marketing is becoming increasingly data-driven, and with good reason. The rapid explosion of technology and channels is making marketing increasingly complex, and so is the phenomenal growth in the …

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This Is The House That Video Built

January 27, 2014 |

Following is a guest post by Keith Blankenship, Director of Strategic Alliances, Invodo.

Let’s face it, if you’re selling online, you’re fighting an uphill battle in an increasingly competitive space. Consumers are looking for convenience, a good value, …

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10 Critical ECommerce Lessons Learned: Avoiding Lost Revenue/Customers

December 31, 2013 |

I regularly talk about the Smarter Commerce practice of delivering a positive brand experience to deepen the brand relationship and strengthen loyalty. But, I recently encountered the antithesis of that while making an online purchase. And, it brought to life …

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Rethink Your Customer: An Innovative Approach To Marketing

December 11, 2013 |

Today’s consumers are all over the map. They’re using multiple devices at home, at work, and everywhere in between. They’re buying, sharing, browsing, and bargain-hunting faster than most companies can keep up. We call these customers “empowered” because they literally …

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