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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Tag Archives: mobile-commerce
Now’s the time to get serious about your mobile commerce strategy
Armed with smartphones and tablets, customers have seized control of the merchant/customer dynamic and have initiated a shift in the commerce landscape. As reported in IBM’s Digital Analytics Benchmark data, the 2012 holiday shopping season saw tremendous growth in mobile …
Posted in Commerce
Tagged cross-channel, customer experience, e-commerce, IBM Digita, mobile-commerce, Rob Poratti, smartphones, tablets
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The Big Winner This Holiday Season? The Consumer
The following is a guest blog by Jill Puleri, IBM Global Retail Leader.
All the benchmark stats are in, which means we’ve made it through another Thanksgiving, Black Friday and Cyber Monday shopping spree.
Who won this holiday season? It’s …
Posted in Commerce, Smarter Marketing
Tagged Black Friday, Chief Executive Customer, couch commerce, Cyber Monday, ecommerce, empowered consumer, holiday shopping, IBM Digital Analytics Benchmark, Jill Puleri, mobile-commerce, multi-channel, retail, Smarter Commerce, Smarter Shopping, social commerce, Social Media
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Commerce Changes When Online and Offline Collide
Did you watch the presidential debates on Tuesday night? If so, were you simultaneously tweeting your opinion of the candidates? By Twitter’s own account, 7.2 million tweets were sent out during the 90-minute debate.
What would have seemed precious and …
A View from MobileCON – Making Commerce Mobile
Today, I had the opportunity to present at MobileCON on “Making Commerce Mobile: Strategy and Trends of Mobile Commerce.” The session included a lively discussion, and so I thought I’d capture that for other communications service providers (CSPs) …
Posted in Commerce
Tagged Chris Shaw, communications service providers, mobile-commerce, MobileCON, Smarter Commerce
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Friday Interview Series with Len Shneyder & Justin Miller
Todd “Turbo” Watson (blogger and tech evangelist) talks with former IBM product marketing manager, Len Shneyder, and deja mi’s CEO, Justin Miller, during the Smarter Commerce Global Summit 2012 in Orlando.
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Mobile content stickiness, a post-it parable…
We’re deep in the dog days of summer. The country’s birthday is behind us, we’ll soon stop wearing white, state fairs have run their course and kids are getting ready to go back to school. Did I forget something? Oh …
Smarter Commerce Goes Mobile
If you’re like me, you keep your mobile phone within inches of you at all times. It’s fine if it’s in my purse (even better if it’s in my hand), but if I leave it at home as I’m heading …
Succeeding Today Takes an IT and Marketing “Odd Couple”
Today IBM is unveiling its latest “State of Marketing” study, which surveyed more than 350 marketing professionals across a wide range of industries and geographies. The news continues to place the spotlight on a topic that is critical …
My phone, my life: getting inside the consumer’s pocket
By Marcel Holsheimer
Marketing Executive, Worldwide Demand Generation, Enterprise Marketing Management
IBM Sales & Distribution, Software Sales
The IBM Smarter Commerce Global Summit 2012 – Madrid is now behind us, and I wanted to review one of the main themes …
Join Me in Madrid: Smarter Commerce and the Empowered Customer
Geographic boundaries have no meaning in an online world. Today’s customers—wherever they may be—expect a radically different approach to commerce. I mean come on, haven’t we all at some point changed our opinions about a brand based on a Facebook …
Posted in Commerce, Smarter Marketing
Tagged cross-channel, customer loyalty, empowered customer, mobile-commerce, multi-channel, social
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Is Technology Making Us More Human?
This week at Gartner 360, I am presenting an overview of how companies must embrace the use of digital, social and mobile technologies to create and deliver new sources of value to meet the needs of today’s empowered consumer…
Posted in Commerce
Tagged Analytics, digital, Gartner 360, mobile-commerce, paul papas, social, technology
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Where are retailers in their quest for brand intimacy?
In the article, “Are Retailers Meeting Today’s “Empowered Consumer” Expectations?”, in Retail Touchpoints, Jim Bengier, IBM global retail executive, states, “Retailers need to become smarter about how they manage the entire commerce lifecycle – embracing Smarter Commerce – …
Posted in Commerce, Smarter Marketing
Tagged Analytics, cross-channel, e-commerce, ecommerce, mobile-commerce, retail, Smarter Marketing, social commerce, supply chain
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Smarter Commerce Global Summit 2012 – Madrid is now live!
By Maria Winans
Vice President, WW Software Industry Solutions Marketing
I am pleased to announce the opening of our Smarter Commerce Global Summit 2012 – Madrid which will take place from May 22nd through May 24th, 2012. …
What Downton Abbey Can Teach Us About the Rise of Social and Mobile
Downton Abbey, the British period drama about an aristocratic family and their (mostly) loyal servants, has taken America by storm, giving PBS its highest ratings in years. More than 5.4 million Americans tuned into the season finale last Sunday …
Posted in Commerce
Tagged Downton Abbey, Edwardian England, mobile-commerce, Smarter Commerce, social
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How Mobile is Changing the Retail Business
This week I am in India presenting at IDC’s Smarter Commerce event and meeting some customers. I also had a chance to catch up on some reading. I’ve just finished Altimeter Group’s report, “Make an App for That: Mobile …
The Multi-Channel Implications of Mobile and Chris Silva’s Report on Mobile Strategies for Retail
**This post was updated on February 9th, 2012, to include a link to Smarter Endpoint Management: IBM Goes Mobile.
I spent the better part of the morning reading Altimeter Group’s report, “Make an App for That: Mobile Strategies …
Posted in Commerce, Smarter Marketing
Tagged cross-channel, mobile-commerce, multi-channel, retail
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Some Thoughts on Altimeter’s Report on Mobile Strategies for Retailers
**This post was updated on February 9th, 2012, to include a link to Smarter Endpoint Management: IBM Goes Mobile.
When I was a kid growing up in California’s Central Valley (the “Big Valley” made famous by the eponymous 1960s …
2012 Through The Lens of 2011 Deliverability & Q4 Benchmarks
Let me start by saying happy New Year! We hope that the final days of 2011 were spent relaxing with friends and family and that whatever final marketing pushes you might’ve been engaged with went off smoothly and effortlessly. Now …
What Retailers Can Learn from Holiday Shopping Trends
It’s January and the beginning of a bright, shiny new year. I like to start the new year thinking about what happened over the last year—those things that stayed with me and that are likely to continue to affect my …
Posted in Commerce, Smarter Marketing
Tagged ecommerce, IBM Benchmark, ibm holiday benchmark, mobile-commerce
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Smarter Commerce: The Next Great Battleground For Retail
Ninety percent of consumers trust the recommends of friends and family. Seventy percent trust recommendations from other consumers.[1] But, only 18% trust the recommendations of retailers and manufacturers.[2] Worse yet, consumers’ instant access to the opinions of other consumers is …
Posted in Commerce
Tagged m-commerce, mobile-commerce, NRF 2012, retail, Smarter Commerce, social, social commerce
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