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Smarter Commerce | September 1, 2014

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mobile-commerce Archives - Smarter Commerce

Making The Most Of Mobile: Delivering Relevant, Timely Push Messages

March 12, 2014 |

Your customers are constantly on the move. Without a mobile engagement strategy, you run the risk of losing contact with customers and reducing their loyalty to your brand. To maintain a heightened level of contact, you need to embrace the …

Holiday Shopalooza

November 26, 2013 |


Big leadership changes just announced at Wal-Mart.

Shareholders have elected company veteran Doug McMillon to succeed Mike Duke as president and CEO, effective February 1 of next year.

McMillon currently overseas Wal-Mart’s outside U.S. operations, which includes over 800,000 …

Shop And Go And Shop

July 31, 2013 |

The summer sales are on, so it was high time IBM checked back to see what happened with consumer spending and retail sales in the second quarter.

Apparently, as temperatures rose, so did consumer spending.

Sales were up 15% over …

Capitalising on Mobile Moments

June 4, 2013 |

Increasing internet speed (4G & Broadband), advancements in mobile devices and the applications they run are all factors driving increasingly sophisticated and relevant mobile experiences for customers. These advances offer organisations the opportunity to harness this technology and capitalise on …

At Target, Guests Rule!

May 30, 2013 | | One Comment

Target is famous for being a trendsetter. Sharp pricing and expert merchandising draw shoppers from millennials to baby boomers – making it one of  the largest discount chains in the U.S. What is truly remarkable about Target is how it’s …

Now’s the time to get serious about your mobile commerce strategy

April 4, 2013 |

mobile-commerceArmed with smartphones and tablets, customers have seized control of the merchant/customer dynamic and have initiated a shift in the commerce landscape.  As reported in IBM’s Digital Analytics Benchmark data, the 2012 holiday shopping season saw tremendous growth in mobile …

The Big Winner This Holiday Season? The Consumer

December 6, 2012 |

The following is a guest blog by Jill Puleri, IBM Global Retail Leader.

All the benchmark stats are in, which means we’ve made it through another Thanksgiving, Black Friday and Cyber Monday shopping spree.

Who won this holiday season? It’s …

Commerce Changes When Online and Offline Collide

October 18, 2012 |

Did you watch the presidential debates on Tuesday night? If so, were you simultaneously tweeting your opinion of the candidates? By Twitter’s own account, 7.2 million tweets were sent out during the 90-minute debate.

What would have seemed precious and arcane just a few years ago—using Twitter to share and somehow augment your experience of a live event—is now table stakes for many people (and certainly for television channels everywhere). The reason lies in something that Karen Wickre, editorial director at Twitter, said recently at IBM’s Smarter Commerce Global Summit 2012 Orlando: what happens in real life happens on Twitter and vice versa. Read More

A View from MobileCON – Making Commerce Mobile

October 11, 2012 |

Today, I had the opportunity to present at MobileCON on “Making Commerce Mobile: Strategy and Trends of Mobile Commerce.”  The session included a lively discussion, and so I thought I’d capture that for other communications service providers (CSPs) that were unable to attend.

The focus of the discussion was on how businesses can provide a dramatically better experience to their customers, employees, and partners by efficiently exploiting mobile technologies.  We talked about how all aspects of commerce should be evaluated to see what “Points of Engagement” can be improved by utilizing mobility. Read More

Friday Interview Series with Len Shneyder & Justin Miller

September 21, 2012 |

Todd “Turbo” Watson (blogger and tech evangelist) talks with former IBM product marketing manager, Len Shneyder, and deja mi’s CEO, Justin Miller, during the Smarter Commerce Global Summit 2012 in Orlando.

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There’s an app for that. “There’s …