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Tag Archives: Mobile Marketing
Mobile Marketing for Truly Customer-Centric Marketing
We all know how crucial mobile marketing is to today’s retailers. IBM’s Global CMO Study, as well as numerous analyst reports, have found that 79% of marketers run their mobile marketing in silos, discretely, and on an ad-hoc basis, …
Mobile Shopping For the Holidays
I’ve got a secret weapon in my quest for the perfect holiday gift: my mobile phone. I say that with tongue firmly in cheek. You’d practically have to be living under a rock to not have noticed that the mobile …
Posted in Commerce, Smarter Marketing
Tagged holiday, IBM Digital Analytics Benchmark, Mobile Marketing, shopping, Smarter Commerce
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The Evolution Of The Desktop Email Client
I read recently that development on Mozilla’s Thunderbird desktop email client will stop. Learning this left me with mixed emotions: on the one hand I’m happy to see more and more people moving their operations into the cloud, it …
Placing Bets on an Integrated Approach to New Channels
In an omni-channel world, with scarce resources and talent, impatient investors and fickle consumers, marketers have become the Kenny Rogers-like gamblers of the corporate world: a-readin’ and a-weepin’, a-cursein’ and a-cryin’ on bets they make to take advantage of perpetually …
11 Tips To Uncover Email’s True Reach – Part 2
In the first part of this blog I tried to introduce a concept hat I’ve borrwed from social media, specifically Klout: reach. My focus is email marketing so I wanted us to think about email in terms of the channels …
Multi vs. Cross Channel Marketing
I’ve heard the terms multi-channel and cross-channel bandied about as interchangeable concepts. Let’s get something straight—they’re not.
Let’s start off with a few definitions:
Multi-Channel Marketing – creating and launching campaigns (non unique) across multiple channels. E.g. sending emails that …
Biopsy Of An HTML Email
I feel compelled to say that I’m an avid reader of EaterSF; the recommendations have fueled numerous food adventures in and around San Francisco. That being said let me also state this is not meant to lambast or endorse the …
Posted in Smarter Marketing
Tagged eDesign Optimizer, Email Design, Email Marketing, Email Optimization, Email Rendering, HTML, iPad, Iphone, Mobile Marketing
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2012 Through The Lens of 2011 Deliverability & Q4 Benchmarks
Let me start by saying happy New Year! We hope that the final days of 2011 were spent relaxing with friends and family and that whatever final marketing pushes you might’ve been engaged with went off smoothly and effortlessly. Now …
Black Friday/Cyber Monday Deliverability Postmortem
We have closed the books on Black Friday and Cyber Monday for 2011. By all accounts the numbers look very promising and exceed last year’s. Marketers, retailers and shoppers alike have reason to rejoice. One might even go so far …
Q3, 2011 Email, Mobile & Social Benchmark
As clocks roll back and the days grow shorter, we’re going to pause and review last quarter’s (Q3) deliverability across email, mobile and social messaging to get our bearings as we head into this holiday season. It’s more important than …
Email, Mobile & Social Benchmarks for Q1 2011
Now that we’ve officially closed the books on the the first quarter of 2011 we can look back, in that 20-20 hindsight kind of way, and measure the world retrospectively. We’re very pleased to present our findings across Email, Mobile …
The Mobile Strategy You Didn’t Know You Had – Mobile Emails and Mobile Websites
What does your website or email look like on a mobile device? We know, do you?
After a great summer hiatus, a co-worker pointed out to me that it is post Labor Day (pre-Columbus Day) and high time for me …
The retail space is about to see a mobile explosion (x2)
The iPhone 4 was released a few weeks ago and the results have surpassed the hype with 1.7 million phones flying off the shelves in the first three days alone. The iPad hasn’t done too shabby either, reportedly passing 3 …
Posted in Uncategorized
Tagged Apple, Internet Retailer, iPad, Iphone, Mobile Marketing, National Retail Federation
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On the Move – Unica Goes Mobile with Mobile Messenger
Greetings from the sunshine state. Unica and hundreds of our customers are here for our annual user conference – the Marketing Innovation Summit (or MIS). If you’re not here, you can follow the chatter on twitter (#unicamis). If …
Multichannel Marketing, 2 years later: The multi-online channel revolution (part 3/3)
In part 1 of this series I summarized the crossroads at which digital marketing has arrived in 2010. Then part 2 explored the surprising advances that turned database marketing into a digital marketing discipline.
Now it is time …
Posted in Smarter Marketing
Tagged Mobile Marketing, Multichannel Marketing, Radian6, SCRM, Social Media
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Facebook’s Kick-Ass: Restricted Worlds Collide
Let’s start with a confession: I went to the movies last night—and I went to see Hot Tub Time Machine! Yes, I admit it, I laughed till my belly ached, my eyes teared and my bladder wobbled on the …