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Smarter Commerce | April 25, 2014

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Mobile Archives - Smarter Commerce

THE Place To Build A SaaS Strategy That Works When Moments Matter

April 9, 2014 |

I expect a lot these days from the businesses with which I interact, don’t you? Recently, flying home from a business trip, I purchased in-flight Wi-Fi service from my tablet device. Let me just say, the process was not as …

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Personalized Marketing And Merchandising Rule As Digital Commerce And In-Store Shopping Converge

March 24, 2014 |

As retailers are tallying their holiday profits and setting a course for 2014, there are five ways that merchants can capitalize on their earnings and avoid pitfalls. The responsibility of retail profit margin and loses largely falls on how marketers …

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The Mobile Customer and Cross-Device Measurement

March 12, 2014 |

(This blog post is being cross-posted from the Bullish Data blog.)

At IBM, we talk about mobile technology a lot. Between the launch of MobileFirst two years ago, or the long-established Holiday Benchmark Series over the holiday shopping season,

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Making The Most Of Mobile: Delivering Relevant, Timely Push Messages

March 12, 2014 |

Your customers are constantly on the move. Without a mobile engagement strategy, you run the risk of losing contact with customers and reducing their loyalty to your brand. To maintain a heightened level of contact, you need to embrace the …

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The Evolution Of Mobile Marketing

March 4, 2014 |

By February, those who decided to pursue a New Year’s resolution are taking stock of whether or not they’ve stuck with it. Sadly, according to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s …

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Too Much Demand: A Good Problem To Have For Communications Service Providers?

February 28, 2014 |

What if everyone wanted more of your products than you could provide? What if they wanted it faster and in greater quantities and more often than ever? Sounds great doesn’t it? But, what if they wanted to pay less than …

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IBM Mobile Push And Engage: Try It, You’ll Like It.

February 27, 2014 |

When I took on the leadership of the Enterprise Marketing Management group at IBM, I was keen to make a difference by giving our clients effective engagement solutions that operate at the speed of life. So the October 2013 …

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Delivering A Sweeter Customer Experience

February 24, 2014 |

Whether you planned a romantic evening out or ordered your sweetheart’s gift last minute, it’s clear that Valentine’s Day has gone digital, with NRF reporting that more than 26% of consumers planned to shop online for their loved ones. In …

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Providers: Focus On Customer Experience As You Head To Mobile World Congress

February 24, 2014 |

Mobile World Congress starts today— and again it will bring over 40,000 telecommunications CxO’s to Spain from all over the world.

Every year there seems to be a dominant theme for the industry as this iconic event dawns over the beautiful …

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IBM Digital Benchmark’s 2014 Valentine: Love Is In The App Air

February 17, 2014 |

vday blogMy friends on Facebook were joking earlier that Friday was “Hallmark Day.”

Being Valentine’s Day, or the “Feast of Saint Valentine.”

I did a quick pitstop on Wikipedia and discovered that St. Valentine’s Day well precedes the Hallmark Cards company.…

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