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Tag Archives: Mobile
An Improved Customer Experience the Secret Weapon to Combating Showrooming
Guest post by Bill Loller, Vice President, IBM Smarter Commerce
Let’s face it retailers, showrooming is here to stay and since there’s nothing we can do to combat it, we might as well embrace it. In fact, some retailers already …
Better Customer Experience Means Thinking Mobile First For Sports Venues
Over the past few years, the television and online coverage of sporting events has become truly amazing. Sitting on my couch I have the ability to watch in glorious high-definition almost any sporting event in the world live. Depending upon …
Posted in Commerce
Tagged Chris Shaw, consumers, Mobile, Mobile Apps, second screen, sports, wi-fi
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Strategies for a Successful Customer-Centric Business Model
In today’s fiercely competitive marketplace, no matter what your industry, connecting with customers is the key to success and long-term growth. But what does it really take to create exceptional customer experiences across every available touchpoint? Take a look at …
Posted in Commerce
Tagged Constellation Research, customer experience, merchandizing, Mobile, Peter Wharton, Ray Wang, social, videocast, Webcast
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Takeaways from IBM at SXSW Interactive
We wrapped up IBM’s presence at SXSW Interactive today. I wanted to take a few minutes to catch my breath (and maybe a taco) and review some of the things we’ve been seeing and hearing here in Austin over the …
Posted in Smarter Marketing
Tagged Analytics, Big Data, Blair Reeves, Digital Marketing, Mobile, personalization, Social Media, SXSW
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Mobile World Congress Preview: IBM To Help CSPs Engage With the Connected Customer
Mobile World Congress (MWC) is fast approaching, where nearly 70,000 communications industry executives and professionals come to learn about the latest solutions and capabilities affecting their industry. The conference, which is being held in Barcelona, Spain is the largest communications …
Posted in Commerce, Smarter Marketing
Tagged Analytics, campaigns, Chris Shaw, communications, Mobile, Mobile World Congress
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Quick Update from the Client Success Forum in Singapore
This week, we’re gathering in Singapore to meet with client executives, solution specialists and industry leads from across the Asia-Pacific region to strategize for 2013 and to learn more about new developments in the different markets represented here. We have …
Made in IBM Labs Event Sparks Mobile Commerce Discussion
Last week, IBM held a Made in IBM Labs Mobile event in Toronto, Canada to highlight innovations in mobile commerce and mobile marketing. Panelist, Elizabeth Evans, associate dean for the Ted Rogers School of Management at Ryerson University discussed trends …
Posted in Commerce, Smarter Marketing
Tagged Big Data, customer experience, Elizabeth Evans, Mobile, mobility, retail, Social Media
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Putting the Customer First
I spent yesterday at the National Retail Federation’s Annual Convention and Expo in New York City. It’s affectionately known as “retail’s big show,” a description that truly captures the spirit of the event. Anyone who cares about the retail business—the …
Patata, potato, iPhone or iPad – U.S. and U.K. shoppers shop in different ways
The following is a guest post by Chris Withers, UKI Smarter Commerce Lead, Software Group & Smarter Commerce Value Creation Lead, European IOT.
As the Huffington Post explains, there is no consensus in the U.K. on which date represents Mega …
Posted in Commerce
Tagged Chris Withers, Cyber Monday, ecommerce, holiday shopping, IBM Digital Analytics Benchmark, iPad, Mega Monday, Mobile, Smarter Commerce, Smarter Shopping, smartphone, uk
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Mobile Drives Black Friday Shopping According to IBM Digital Analytics Benchmark
Expectations were high when it came to online sales this holiday season and Black Friday 2012 didn’t disappoint. Overall, online sales were up close to 24 percent over 2011 as of 9 p.m. EST. But what really stood out this …
Posted in Commerce, Smarter Marketing
Tagged Black Friday, black friday deals, holiday, ibm, iPad, Iphone, Mobile, online sales, retail, shopping, Smarter Commerce, smartphones, Thanksgiving
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How Analytics Forever Changed Holiday Shopping
There was a time not that long ago, really, when savvy shoppers waited eagerly for the day after Thanksgiving. Black Friday—so named because it was allegedly the day that retailers’ ledgers went into the black— traditionally marked the beginning …
Will this 2012 Holiday Be Remembered as the Year of the Couch?
How many sales from a mobile device does it take to screw in a light bulb? OK, so maybe that doesn’t make sense. How about this? How many online sales from a mobile device does it take for chief marketing …
Posted in Commerce
Tagged Jay Henderson, Mobile, retail, Smarter Commerce, Smarter Marketing
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On the Move – Unica Goes Mobile with Mobile Messenger
Greetings from the sunshine state. Unica and hundreds of our customers are here for our annual user conference – the Marketing Innovation Summit (or MIS). If you’re not here, you can follow the chatter on twitter (#unicamis). If …
Coremetrics Client Summit: Top Five Reasons to Attend
Coremetrics Client Summit is around the corner (April 27-29, 2010, in Austin, Texas). Come hear our featured keynote speaker, Jeremy Gutsche, Founder of Trendhunter.com, talk about what’s hot (and what’s so last year), how to spot trends before your …
Thoughts for 2010
William Greene, Senior Business Analyst
As we enter 2010 most of you are already planning your online strategies and goals for the first quarter. As such, I wanted to highlight three trends that I see increasing in 2010.
1. Social …
Smartphones Light Up Holiday Shopping
These days it’s hard to turn around without seeing an ad for a new smartphone. After the iPhone kick-started the mobile web two years ago we’re finally seeing worthy competitors that are able to deliver a satisfying web experience on …
Maneuvering Mobile Part 2: Tracking and Analyzing a Mobile Specific Site
Today, many of my clients have taken the step to invest in a mobile friendly version of their web site. This exciting initiative faces many of the same challenges and questions as you would consider for your traditional web presence. …