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Smarter Commerce | July 23, 2014

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Mobile Archives - Smarter Commerce

Challenges and opportunities of cloud, Big Data, mobile, and social

July 22, 2014 |

Today’s business environment is facing a convergence of massive shifts. Cloud, big data, mobile and social are reshaping the global business landscape. These dynamics are presenting compelling new opportunities for organizations ready to gain a competitive advantage.

It’s a perfect …

Get ready for the holiday season with these online retail trends

June 18, 2014 |

With the holiday season right around the corner, it’s time for retailers to take a closer look at the strategies that can ensure success—and to uncover any potential roadblocks on the horizon. Consumer behavior has been changing rapidly over the …

Engage customers in context through the use of mobile and indoor location technology

June 12, 2014 |

Retailers understand (maybe better than anyone) just how much mobile adoption and usage is changing the way we all shop, buy, and engage with brands. Mobile traffic to retail stores is soaring. According to the IBM Digital Analytics Benchmark report

Five Mobile Device Messaging Tips To Achieve Right Message, Right Time, Right place

May 28, 2014 |

Mobile devices mean we are no longer anchored to a personal computer. We are forming multi-device habits such as watching TV in the living room whilst using our tablet. Or using our smartphone to browse sites or comment via social …

Winning The Mobile Game (Even When The Rules Keep Changing)

May 23, 2014 |

Marketers already understand that mobile is dramatically changing the way consumers interact with brands across multiple industries. Up to a third of online shopping will take place via mobile devices this year. And according to a recent report by Forrester …

When The Telephone Company Is No Longer A Telephone Company

May 7, 2014 |

The landline phone dominated communication for nearly 90 years with no significant technology advancement. Consumers were largely dependent upon voice as the primary means of communication. Service was provided by large corporations and the barrier to entry for alternatives was …

THE Place To Build A SaaS Strategy That Works When Moments Matter

April 9, 2014 |

I expect a lot these days from the businesses with which I interact, don’t you? Recently, flying home from a business trip, I purchased in-flight Wi-Fi service from my tablet device. Let me just say, the process was not as …

Personalized Marketing And Merchandising Rule As Digital Commerce And In-Store Shopping Converge

March 24, 2014 |

As retailers are tallying their holiday profits and setting a course for 2014, there are five ways that merchants can capitalize on their earnings and avoid pitfalls. The responsibility of retail profit margin and loses largely falls on how marketers …

The Mobile Customer and Cross-Device Measurement

March 12, 2014 |

(This blog post is being cross-posted from the Bullish Data blog.)

At IBM, we talk about mobile technology a lot. Between the launch of MobileFirst two years ago, or the long-established Holiday Benchmark Series over the holiday shopping season,

Making The Most Of Mobile: Delivering Relevant, Timely Push Messages

March 12, 2014 |

Your customers are constantly on the move. Without a mobile engagement strategy, you run the risk of losing contact with customers and reducing their loyalty to your brand. To maintain a heightened level of contact, you need to embrace the …