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Smarter Commerce | August 21, 2014

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Mobile Archives - Smarter Commerce

Digital Engagement Optimization for dummies

August 8, 2014 |

What is Digital Engagement Optimization and what should it mean to retailers and service providers? While it sounds ostentatious, what it means, simply stated, is understanding how your customers are interacting with your web, mobile, and social channels and using …

In Deeper

August 4, 2014 |

Some years ago, I saw an editorial cartoon that showed a man opening a door marked “In.” Across the room that he was entering, there was another door that said, “In Deeper.” It dawned on me, recently, that the idea …

Challenges and opportunities of cloud, Big Data, mobile, and social

July 22, 2014 | | One Comment

Today’s business environment is facing a convergence of massive shifts. Cloud, big data, mobile and social are reshaping the global business landscape. These dynamics are presenting compelling new opportunities for organizations ready to gain a competitive advantage.

It’s a perfect …

Get ready for the holiday season with these online retail trends

June 18, 2014 |

With the holiday season right around the corner, it’s time for retailers to take a closer look at the strategies that can ensure success—and to uncover any potential roadblocks on the horizon. Consumer behavior has been changing rapidly over the …

Engage customers in context through the use of mobile and indoor location technology

June 12, 2014 |

Retailers understand (maybe better than anyone) just how much mobile adoption and usage is changing the way we all shop, buy, and engage with brands. Mobile traffic to retail stores is soaring. According to the IBM Digital Analytics Benchmark report

Five Mobile Device Messaging Tips To Achieve Right Message, Right Time, Right place

May 28, 2014 |

Mobile devices mean we are no longer anchored to a personal computer. We are forming multi-device habits such as watching TV in the living room whilst using our tablet. Or using our smartphone to browse sites or comment via social …

Winning The Mobile Game (Even When The Rules Keep Changing)

May 23, 2014 |

Marketers already understand that mobile is dramatically changing the way consumers interact with brands across multiple industries. Up to a third of online shopping will take place via mobile devices this year. And according to a recent report by Forrester …

When The Telephone Company Is No Longer A Telephone Company

May 7, 2014 |

The landline phone dominated communication for nearly 90 years with no significant technology advancement. Consumers were largely dependent upon voice as the primary means of communication. Service was provided by large corporations and the barrier to entry for alternatives was …

THE Place To Build A SaaS Strategy That Works When Moments Matter

April 9, 2014 |

I expect a lot these days from the businesses with which I interact, don’t you? Recently, flying home from a business trip, I purchased in-flight Wi-Fi service from my tablet device. Let me just say, the process was not as …

Personalized Marketing And Merchandising Rule As Digital Commerce And In-Store Shopping Converge

March 24, 2014 |

As retailers are tallying their holiday profits and setting a course for 2014, there are five ways that merchants can capitalize on their earnings and avoid pitfalls. The responsibility of retail profit margin and loses largely falls on how marketers …