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Tag Archives: Online Marketing
Email Marketing – The Ride Is About To Get Bumpier.
A few years ago, in a different life, I was privileged to work with the folks that first developed reputation engines for spam filtering. I spent 2 years before we rolled it out banging on the drum, warning marketers that …
The Case for Radical Simplicity in a Complex World
When did it all get so complicated? That’s what I asked myself over the weekend as I was thinking about the current state of online marketing.
Think about it: how many times have you, a marketing expert, found yourself shaking …
Posted in Smarter Marketing
Tagged digital analytics, ecommerce, IBM Smarter Commerce, Online Marketing
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Geeks vs Nerds – Or – A Good Analyst is Hard to Find
At the end of a long day during Unica’s marketing conference in 2008 one of our customers and I were discussing whether it is better to be a nerd or a geek.
Tough question it seemed.
But luckily, in Sept. …
Posted in Smarter Marketing
Tagged Leveraging Web Analytics, Multichannel Metrics, Online Marketing
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Williams-Sonoma: Why Online Marketing Is Math and How Analytics Powers Profits
I had the pleasure of spending the evening with John Koryl, SVP, eCommerce Marketing & Analytics, Williams-Sonoma (and by the way, if you haven’t tried Williams-Sonoma’s amazing stuffed pancakes yet, do yourself a favor and order some today. They’re amazing …
Posted in Smarter Marketing
Tagged Analytics, John Koryl, Online Marketing, Williams-Sonoma
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Five Ways to Increase Returns from Search Marketing (SEM)
The team at Online Marketing with RSS Ray kindly invited me to present on BrightTALK yesterday on five ways to increase returns from SEM.
This was a welcome opportunity for me to detail my recommendations for how to optimize …
Multichannel Marketing – 2 years later: Direct is becoming highly digital, real-time, in- and outbound (part 2/3)
In part 1 of this series I summarized the crossroads at which digital marketing has arrived in 2010. In this part we will look at the surprising advances that direct marketing has made in the past two years.
The …
Online-marketing optimization is a team sport!
I have to say, I am growing increasingly annoyed with the silo’d nature of the discussion that seems to still be dominating our web analytics industry.
We have been so silo’d that, for example, even something as adjacent to web …
The [Sad] Face of the New Marketer
It’s rare that I read a press release and think, “Wow—that’s sad.” But that was exactly my reaction Wednesday when I saw the results of our study, “The Face of the New Marketer,” which was conducted by Bloomberg …
Hey, Those Are People on Your Site: Why Counting Clicks Doesn’t Work
Who decided that counting clicks is the only way to go if you want to know how your business is performing? And when did we, as consumers, readers, bloggers, and tweeters abdicate our rights to be viewed as people (individual …
What is Relentless Marketing?
In honor of “Wordless Wednesday” (OK, so this post isn’t entirely wordless, but bear with me), I’m sharing a video of our CEO, Joe Davis, talking about what relentless marketing means to him. I’m going to post more videos in …