Optimization Archives - Smarter Commerce
In some ways, marketing hasn’t changed at all. It’s still about knowing consumers and connecting your company’s value to that audience in order to create customers.
In other ways, marketing has changed completely. A “day in the life” of marketers …
The Supply Chain Operations Private Exhibition (SCOPE) will be holding its spring event in Atlanta on April 15-16. IBM is a key sponsor of this event, which is aimed directly at supply chain executives, because SCOPE takes a minimalist approach …
This week, we were at the Council of Supply Chain Management Professionals (CSCMP) conference in Atlanta, talking with customers about the challenges they’re facing with increasingly complex and demand-driven supply chains. Those challenges affect the entire fulfillment process, from managing how and where you fulfill orders, how much inventory you should store where, and the planning and execution of your shipments to meet customer commitments.
At next week’s Council of Supply Chain Management Professionals (CSCMP) conference, IBM will be exhibiting and speaking on topics designed to help attendees create more agile, responsive supply chains. In today’s interconnected world, supply chain innovation is at the heart of companies’ efforts to achieve Smarter Commerce by marrying their marketing and product supply strategies to fuel business growth in a global marketplace.
In IBM’s booth, #600, there will be demonstrations of the latest in supply chain planning and execution solutions that help companies make better decisions through supply chain optimization. By combining powerful optimization and strategic analysis capabilities with order, transportation and warehouse management, companies can anticipate, control and manage disruptions and create new cost savings.
Marketers have plenty of good intentions when it comes to their desire to have a common view of the customer. Our IBM State of Marketing Survey 2012 in fact showed that 85 percent of marketers would like an integrated marketing suite to gain a better line of sight on their campaigns and customers.
But sometimes good intentions hit the rocky shores of reality. And this is what we found in our survey, with many respondents saying that disparate systems and budget constraints were challenges to accessing, managing, and analyzing data across channels.
Speaking of reality. Akin Arikan, EMM product marketing manager, and I had our own heavy dose of reality this past Thursday during the Q&A of our Webinar, Do You Compare? Insights from IBM’s Annual Global Survey of Marketers: Bringing Together Digital and Cross-channel Marketing.
Marketers are struggling with integration. Indeed, the bulk of the questions from the more than 240 webinar participants pointed to data integration challenges: more specifically, where should they start and how should they integrate digital and cross-channel marketing data?
That howling you might be hearing in the sacred halls of your market department is likely no ordinary True Blood-like werewolf; it’s your organization’s digital marketer.
Digital marketer howling, even snarling at traditional marketing colleagues, is clearly a symptom, …
Today’s global economic climate seems like a perfect storm of uncertainty. The business of global logistics and transportation is continuing to meet wave after wave of challenges. For this reason, clients are looking for a smarter commerce approach that will enable them to transform their supply chain operations into agile networks that do more than sense-and-respond but predict-and-act. These organizations are turning to cloud-based transportation management as a way to navigate the rough seas of complex regulations and security—as well as the ever-shifting economic tides.
Most global organizations are more focused on getting things from point A to point B instead of taking a systematic approach to the supply chain and implementing new technologies to build value across the entire organization. But, increasing complexity means that companies must do more than just keep up with timely transport. They need to gain visibility into any exception that can affect a shipment.
Cloud–based transportation management systems (TMS) can provide a complete picture of every link in the supply chain. By breaking down paper-based processing barriers and teaming up with transportation optimization in a systematic process, supply chain organizations have the ability to bring additional value to the process — while managing the volatility.
As companies seek to achieve smarter commerce and put their customers at the center of their commerce processes, one of the primary challenges they face is dealing with complicated and extended supply chains. With the complexity and volatility of today’s supply chains, companies are turning to supply chain analytics to optimize their networks on a more frequent basis.
To help clients with this challenge, IBM is leading the industry again in supply chain analytics with its latest release of the IBM ILOG LogicNet Plus XE supply chain design solution. This solution provides powerful optimization and scenario analytics to determine optimal supply chain configurations, sourcing strategies and production plans. It takes into account all cost and constraint variables, whether manufacturing, transportation or warehousing, across multiple tiers of even the most complex networks.
The new release introduces the industry’s first multi-objective optimization technology; enabling companies to gain a much deeper understanding of the trade-offs between conflicting objectives within their supply chain. This breakthrough in network modeling capabilities is achieved through complex mathematical capabilities. The new solution can move from single to two-dimensional analysis allowing companies to gain more insight and develop better business plans by directly balancing critical objectives.
Consumers might think the lifecycle begins when a product lands on a store shelf. But this is really more than halfway through the commerce journey. Almost all goods for sale are transported to the point of sale from somewhere else, moved to retailers and eventually customers by the trucks, aircraft, ships and trains that form the circulatory system of the world’s transportation system. And this circulatory system at the hear of Smarter Commerce is its lifeblood.
Recent trends in globalization, population growth and urbanization have driven demand that creates challenges for traditional transportation systems. Delays and congestion have skyrocketed, constricting the growth of economies across the globe. Operators have recognized the need to take action; up to $30 trillion will be spent on improving transportation infrastructures in the next 20 years. But to really optimize transportation for the 21st century, businesses will need more than new infrastructure.
As the rising trend of globalization continues to change commerce in the 21st century, many organizations find themselves having to reconsider the way their supply chain operates. With this in mind, IBM conducted the Global Chief Supply Chain Officer Study. Based on face-to-face interviews with 393 supply chain executives from across the globe, the study’s mission was to better understand the biggest challenges and objectives for supply chain managers. The study also looked at what the world’s best supply chains were doing different from others.
Working from the results of the study, IBM laid out its view for a smarter supply chain that could succeed in a business environment where change and uncertainty are now a part of the norm. This new vision employs instrumented, interconnected and intelligent supply chain management solutions that are designed specifically to meet the challenges that supply chain managers named as most significant in the study: visibility, risk management, customer intimacy and globalization.