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Tag Archives: Optimization
SCOPE Preview: Tackling Rapid Changes in the Supply Chain
The Supply Chain Operations Private Exhibition (SCOPE) will be holding its spring event in Atlanta on April 15-16. IBM is a key sponsor of this event, which is aimed directly at supply chain executives, because SCOPE takes a minimalist approach …
IBM’s New Optimization Solution Can Help Ensure Accurate Inventory Stock Levels
This week, we were at the Council of Supply Chain Management Professionals (CSCMP) conference in Atlanta, talking with customers about the challenges they’re facing with increasingly complex and demand-driven supply chains. Those challenges affect the entire fulfillment process, from …
Posted in Commerce
Tagged Analytics, CSCMP, inventory, Optimization, Smarter Commerce, supply chain
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IBM Advances Trends in Smarter Supply Chains at CSCMP
At next week’s Council of Supply Chain Management Professionals (CSCMP) conference, IBM will be exhibiting and speaking on topics designed to help attendees create more agile, responsive supply chains. In today’s interconnected world, supply chain innovation is at the …
Reality Marketing: Integrating Customer Data
Marketers have plenty of good intentions when it comes to their desire to have a common view of the customer. Our IBM State of Marketing Survey 2012 in fact showed that 85 percent of marketers would like an integrated marketing …
Posted in Smarter Marketing
Tagged B2B, customer experience, generation C, Optimization, Smarter Commerce, Smarter Marketing
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Digital Lone Wolf or Leader of the Pack?
That howling you might be hearing in the sacred halls of your market department is likely no ordinary True Blood-like werewolf; it’s your organization’s digital marketer.
Digital marketer howling, even snarling at traditional marketing colleagues, is clearly a symptom, …
Your Ship Has Come In: Solving the global transportation challenge in the cloud
Today’s global economic climate seems like a perfect storm of uncertainty. The business of global logistics and transportation is continuing to meet wave after wave of challenges. For this reason, clients are looking for a smarter commerce approach that will …
Posted in Commerce
Tagged cloud, inbound, logistics, Optimization, outbound, supply chain, transportation management system
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New Analytics Software Makes Smarter Supply Chain Network Decisions
As companies seek to achieve smarter commerce and put their customers at the center of their commerce processes, one of the primary challenges they face is dealing with complicated and extended supply chains. With the complexity and volatility of today’s …
Transportation: At the heart of Smarter Commerce
Consumers might think the lifecycle begins when a product lands on a store shelf. But this is really more than halfway through the commerce journey. Almost all goods for sale are transported to the point of sale from somewhere else, …
Insights from a global study on Supply Chain Management
As the rising trend of globalization continues to change commerce in the 21st century, many organizations find themselves having to reconsider the way their supply chain operates. With this in mind, IBM conducted the Global Chief Supply Chain Officer Study…
Posted in Commerce
Tagged chief supply chain officer, Optimization, supply chain, supply chain management
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Online-marketing optimization is a team sport!
I have to say, I am growing increasingly annoyed with the silo’d nature of the discussion that seems to still be dominating our web analytics industry.
We have been so silo’d that, for example, even something as adjacent to web …
Customer Service – The Unpicked Orchard
William Greene, Senior Business Analyst
When I first start working with a new client I always ask them “what are you trying to accomplish on the web?” For many clients this isn’t as easy to answer as it would seem …
Posted in Uncategorized
Tagged customer service, low hanging fruit, Optimization, segmentation
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