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Smarter Commerce | August 29, 2014

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Optimization Archives - Smarter Commerce

Five Mobile Device Messaging Tips To Achieve Right Message, Right Time, Right place

May 28, 2014 |

Mobile devices mean we are no longer anchored to a personal computer. We are forming multi-device habits such as watching TV in the living room whilst using our tablet. Or using our smartphone to browse sites or comment via social …

Innovators Lead, While Imitators Attempt To Follow

February 6, 2014 |

Retail is awash with imitation. One company designs and develops a great product and you can be sure that others will follow suit with something similar before you can say “me too.” The same is even truer of counterfeit merchandise, …

Business Fortune Telling: The Power Of Predictive Analytics

January 29, 2014 |

The ability to predict the future seems a concept reserved to Fortune tellers, however there is a special place for it in business. Analytics is increasingly becoming a key driver for business success, with the ability to draw relevant insights …

Today’s Marketers – More Like Imagineers?

October 9, 2013 |

In some ways, marketing hasn’t changed at all. It’s still about knowing consumers and connecting your company’s value to that audience in order to create customers.

In other ways, marketing has changed completely. A “day in the life” of marketers …

SCOPE Preview: Tackling Rapid Changes in the Supply Chain

April 10, 2013 |

SCOPEThe Supply Chain Operations Private Exhibition (SCOPE) will be holding its spring event in Atlanta on April 15-16. IBM is a key sponsor of this event, which is aimed directly at supply chain executives, because  SCOPE takes a minimalist approach …

IBM’s New Optimization Solution Can Help Ensure Accurate Inventory Stock Levels

October 4, 2012 |

This week, we were at the Council of Supply Chain Management Professionals (CSCMP) conference in Atlanta, talking with customers about the challenges they’re facing with increasingly complex and demand-driven supply chains. Those challenges affect the entire fulfillment process, from managing how and where you fulfill orders, how much inventory you should store where, and the planning and execution of your shipments to meet customer commitments. Read More

IBM Advances Trends in Smarter Supply Chains at CSCMP

September 26, 2012 |

At next week’s Council of Supply Chain Management Professionals (CSCMP) conference, IBM will be exhibiting and speaking on topics designed to help attendees create more agile, responsive supply chains.  In today’s interconnected world, supply chain innovation is at the heart of companies’ efforts to achieve Smarter Commerce by marrying their marketing and product supply strategies to fuel business growth in a global marketplace.

In IBM’s booth, #600, there will be demonstrations of the latest in supply chain planning and execution solutions that help companies make better decisions through supply chain optimization.  By combining powerful optimization and strategic analysis capabilities with order, transportation and warehouse management, companies can anticipate, control and manage disruptions and create new cost savings. Read More

Reality Marketing: Integrating Customer Data

August 13, 2012 |

Marketers have plenty of good intentions when it comes to their desire to have a common view of the customer. Our IBM State of Marketing Survey 2012 in fact showed that 85 percent of marketers would like an integrated marketing suite to gain a better line of sight on their campaigns and customers.

But sometimes good intentions hit the rocky shores of reality.  And this is what we found in our survey, with many respondents saying that disparate systems and budget constraints were challenges to accessing, managing, and analyzing data across channels.

Speaking of reality. Akin Arikan, EMM product marketing manager, and I had our own heavy dose of reality this past Thursday during the Q&A of our Webinar, Do You Compare? Insights from IBM’s Annual Global Survey of Marketers: Bringing Together Digital and Cross-channel Marketing.

Marketers are struggling with integration. Indeed, the bulk of the questions from the more than 240 webinar participants pointed to data integration challenges: more specifically, where should they start and how should they integrate digital and cross-channel marketing data? Read More

Digital Lone Wolf or Leader of the Pack?

July 26, 2012 |

That howling you might be hearing in the sacred halls of your market department is likely no ordinary True Blood-like werewolf; it’s your organization’s digital marketer.

Digital marketer howling, even snarling at traditional marketing colleagues, is clearly a symptom, …

Your Ship Has Come In: Solving the global transportation challenge in the cloud

March 9, 2012 |

Today’s global economic climate seems like a perfect storm of uncertainty. The business of global logistics and transportation is continuing to meet wave after wave of challenges.  For this reason, clients are looking for a smarter commerce approach that will enable them to transform their supply chain operations into agile networks that do more than sense-and-respond but predict-and-act.  These organizations are turning to cloud-based transportation management as a way to navigate the rough seas of complex regulations and security—as well as the ever-shifting economic tides.

Most global organizations are more focused on getting things from point A to point B instead of taking a systematic approach to the supply chain and implementing new technologies to build value across the entire organization. But, increasing complexity means that companies must do more than just keep up with timely transport. They need to gain visibility into any exception that can affect a shipment.

Cloud–based transportation management systems (TMS) can provide a complete picture of every link in the supply chain. By breaking down paper-based processing barriers and teaming up with transportation optimization in a systematic process, supply chain organizations have the ability to bring additional value to the process — while managing the volatility. Read More