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Smarter Commerce | September 2, 2014

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PPC Archives - Smarter Commerce

A More Complete Guide To Attribution

October 8, 2013 |

Following is a guest post by Bill Bruno, CEO at Stratigent. Bill has worked actively in the analytics space for over 9 years. In prior years at Stratigent, Bill has led the services team and has been a

Since when does SEM no longer include SEO???

August 2, 2010 | | One Comment

It used to be that SEM was the umbrella term for paid and organic search. Articles on search would begin with a sentence such as “Search engine marketing (SEM) comes in two types: paid (PPC) and organic (SEO).”. I used …

New Coremetrics Study: How marketers are leveraging new strategies and tactics in search advertising

June 4, 2010 |

Last week, Chris Martiniak and I had the pleasure of hosting a search advertising webinar. (Access the recording of the webinar here).

The event was a great success with a good mix of close to 400 search practitioners and …

Ad Testing, scheduling and more in Coremetrics Search 9

May 25, 2010 | | One Comment

Today, we launched Coremetrics Search 9, a major upgrade to our PPC management solution. We’re very excited with the new features, which our great clients have requested. Here are some of the new capabilities:

Ad A/B Testing

Search marketers battle …

Your search advertising hit a ceiling? Break away from the pure-play trap – part 2

March 22, 2010 |

In the previous post, I argued that paid search programs centered on standalone PPC management tools with loose ties to web analytics were likely to hit a ceiling. Because such tools focus on the search practitioner, as opposed to …

Your search advertising hit a ceiling? Break away from the standalone PPC trap

March 15, 2010 |

Tell me how marvelous your search advertising program is. Tell me how you’ve written the book on paid search bid optimization. But if your paid search is managed via a standalone tool that is loosely tied to web analytics then …

Feb 18th, Webcast on Top 5 Changes to Search Marketing in 2010

February 15, 2010 |

Search marketing optimization might appear like a single dimensional affair to an outsider, i.e. to optimize ranks for SEO, and to optimize bids for PPC.

What could be so hard about that?

But insiders know that search is quite a …

Announcing: A wizard for optimizing natural search (SEO)

January 6, 2010 |

“The best things in life are free”, they say, and organic search traffic might seem free at first glance.

But in truth, as you will know, organic search isn’t free at all. It requires hard SEO work upfront before you …

A Wizard for Paid Search (PPC) Optimization

December 2, 2009 |

This wizard is for any marketer looking to get more results from their search engine pay-per-click (PPC) campaigns (and who isn’t?).

It walks the analyst through a series of steps for increasing results, e.g. by eliminating wasted spending, identifying missed …

Effective PPC Campaign Cloning

October 13, 2009 |

In the world of Search Engine Marketing, one of the many “must have” features in an SEM application is the ability to quickly grow one’s portfolio of keywords to increase coverage – either using relevant keyword suggestions or the ability