-
Smarter Commerce Blogs
Article Archive
Most Commented Posts
Recent Posts
Tags
Analytics (60) B2B (24) CIO (17) Craig Hayman (19) customer experience (19) e-commerce (20) Email Deliverability (18) Email Marketing (29) Facebook (16) generation C (27) ibm (24) Madrid Summit (17) marketing (45) Mobile (17) mobile-commerce (29) Mobile Marketing (16) Procurement (19) Real-life Challenges of a High-Tech CMO (39) retail (43) Smarter Commerce Global Summit (39) Smarter Commerce Global Summit Orlando (54) Smarter Marketing (34) Social Media (71) supply chain (38) Ted Rubin (23) Todd Watson (17) Twitter (18) Webcast (19)Marketing Archive
-
- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Tag Archives: PPC
Since when does SEM no longer include SEO???
It used to be that SEM was the umbrella term for paid and organic search. Articles on search would begin with a sentence such as “Search engine marketing (SEM) comes in two types: paid (PPC) and organic (SEO).”. I used …
New Coremetrics Study: How marketers are leveraging new strategies and tactics in search advertising
Last week, Chris Martiniak and I had the pleasure of hosting a search advertising webinar. (Access the recording of the webinar here).
The event was a great success with a good mix of close to 400 search practitioners and …
Ad Testing, scheduling and more in Coremetrics Search 9
Today, we launched Coremetrics Search 9, a major upgrade to our PPC management solution. We’re very excited with the new features, which our great clients have requested. Here are some of the new capabilities:
Ad A/B Testing
Search marketers battle …
Your search advertising hit a ceiling? Break away from the pure-play trap – part 2
In the previous post, I argued that paid search programs centered on standalone PPC management tools with loose ties to web analytics were likely to hit a ceiling. Because such tools focus on the search practitioner, as opposed to …
Your search advertising hit a ceiling? Break away from the standalone PPC trap
Tell me how marvelous your search advertising program is. Tell me how you’ve written the book on paid search bid optimization. But if your paid search is managed via a standalone tool that is loosely tied to web analytics then …
Feb 18th, Webcast on Top 5 Changes to Search Marketing in 2010
Search marketing optimization might appear like a single dimensional affair to an outsider, i.e. to optimize ranks for SEO, and to optimize bids for PPC.
What could be so hard about that?
But insiders know that search is quite a …
Announcing: A wizard for optimizing natural search (SEO)
“The best things in life are free”, they say, and organic search traffic might seem free at first glance.
But in truth, as you will know, organic search isn’t free at all. It requires hard SEO work upfront before you …
A Wizard for Paid Search (PPC) Optimization
This wizard is for any marketer looking to get more results from their search engine pay-per-click (PPC) campaigns (and who isn’t?).
It walks the analyst through a series of steps for increasing results, e.g. by eliminating wasted spending, identifying missed …
Automated Keyword Bidding Doesn’t Have to Be Automated Money Sink
Nick Abramovic’s blog post on Search Engine Land is highly critical of automated keyword bidding practiced today by many Search Engine Marketing agencies. Nick claims that a rules-based approach to account management is flawed and ineffective.
I wanted to respond …
Search marketers confident about budget increase, not so about Bing
We recently polled search marketing practitioners and executives about their paid search programs. The poll was taken during a PPC best-practice webinar that we hosted with Search Marketing Standard.
The webinar shared the experience and insights of Hello Direct, a …