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Smarter Commerce | August 23, 2014

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retail Archives - Smarter Commerce

Order management: a linchpin for customer experience

August 22, 2014 |

Recently I was searching my favorite store online for something I decided was a must have – a colorblock dress. I found the perfect one, and was thrilled to find ideal boots were recommended to go with it. On sale, …

Exceptional digital customer experiences

August 15, 2014 |

Giving business users the power to create, manage and update pages and templates in web store environments makes a lot of sense. It gives line-of-business employees a way to change online experiences faster and to be more responsive to shifts …

In stock, in sight, out of reach, out of luck

August 11, 2014 | | One Comment

Yesterday evening, I traveled to my local big box home improvement retailer to pick up a couple items I needed for a project I was trying to complete that night. This retailer is only a few minutes from our house. …

Dating, going steady, or married?

August 6, 2014 |

I’ve long been fascinated by the consumer dynamic of brand loyalty…not product-level brand loyalty, but rather, loyalty to a particular retailer. brand experience, omni-channel, omnichannel, retailBut, I’m not talking about the kind of loyalty that’s created with clear competitive differentiators such as assortment, price, …

In Deeper

August 4, 2014 |

Some years ago, I saw an editorial cartoon that showed a man opening a door marked “In.” Across the room that he was entering, there was another door that said, “In Deeper.” It dawned on me, recently, that the idea …

Predict or prescribe?

July 24, 2014 |

Here’s a question for you: when you see a doctor, do you want him to make a prediction or give you a prescription? Do you want him to describe the bad outcomes that might befall you and let you guess …

What will shopping circa 2025 be like?

July 10, 2014 |

The following is a guest post by Michael Griffiths, Vice President, Commerce Solutions, Toshiba Global Commerce Solutions.

In another decade, the world will be even more crowded, consuming and connected. One billion new members will join the city-dwelling urban …

IBM Commerce powers more Internet Retailer Top 500 transactions

June 23, 2014 |

Each year our friends at Internet Retailer publish their Top 500 report, which ranks top online retailers around the world based on annual web sales. The report provides a wealth of information that can help retailers benchmark their performance …

Deliver customized product recommendations

June 20, 2014 |

Today’s retail environment is facing a massive shift: Consumers are more empowered than ever before. According to research from the IBM Institute for Business Value, 92% of consumers research and seek opinions via earned media before making a purchase. And …

Chicken or the egg?

June 19, 2014 |

I’ve long said that I don’t have to be particularly brilliant; I just need to stay awake and pay attention to the brilliance that’s all around me…and, then, learn from it. Fortunately, with the plethora of brilliance I get to …