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Smarter Commerce | April 17, 2014

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retail Archives - Smarter Commerce

Don’t Let Me Feel Like An Idiot…Again!

March 28, 2014 |

Every year—since we launched our Smarter Commerce initiative in 2011—I have attended our annual Smarter Commerce Global Summit. And, each year I newly marvel at the vast expanse of knowledge, information, insight, innovation, and just plain cool stuff that makes …

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Customer-Centric Merchandising Analytics: Seven Key Factors To Consider

March 26, 2014 |

For retailers who recognize the importance of performance excellence in the era of the connected customer, a sophisticated and powerful merchandising analytics platform is essential. It is no longer sufficient to leave the burden on the shoulders of individual analysts …

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Personalized Marketing And Merchandising Rule As Digital Commerce And In-Store Shopping Converge

March 24, 2014 |

As retailers are tallying their holiday profits and setting a course for 2014, there are five ways that merchants can capitalize on their earnings and avoid pitfalls. The responsibility of retail profit margin and loses largely falls on how marketers …

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A Tale Of Two Retailers: Failing By Comparison

February 28, 2014 |

As a consumer, my expectations of any retailer are typically based on what I’ve experienced before…with them and with other retailers. After all, if one retailer can do something, why can’t others? This illustrates a concept that I call succeeding …

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Thrice Bitten And Gone

February 21, 2014 |

Most of us have had unsavory experiences with retailers that have damaged our loyalty to them. In fact, in a poll of 1,200 U.S. consumers, we asked about situations where a retailer had damaged their customer’s loyalty to the point …

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IBM Digital Benchmark’s 2014 Valentine: Love Is In The App Air

February 17, 2014 |

vday blogMy friends on Facebook were joking earlier that Friday was “Hallmark Day.”

Being Valentine’s Day, or the “Feast of Saint Valentine.”

I did a quick pitstop on Wikipedia and discovered that St. Valentine’s Day well precedes the Hallmark Cards company.…

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“Really?!” Personified

February 11, 2014 |

I’ve long been a student of our language. After all, other than, perhaps, pictures (which are purportedly worth a thousand words) or physical expressions (which can speak volumes in a single gesture), our language is our primary means of communication. …

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Innovators Lead, While Imitators Attempt To Follow

February 6, 2014 |

Retail is awash with imitation. One company designs and develops a great product and you can be sure that others will follow suit with something similar before you can say “me too.” The same is even truer of counterfeit merchandise, …

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Join IBM At NRF For ROI PDQ!

January 8, 2014 |

With January on the calendar and unpredictable weather on the U.S. East Coast, it can only mean one thing: NRF 2014, the National Retail Foundation’s ‘Big Show’ in New York City is upon us!

For IBM, each NRF is a …

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10 Critical ECommerce Lessons Learned: Avoiding Lost Revenue/Customers

December 31, 2013 |

I regularly talk about the Smarter Commerce practice of delivering a positive brand experience to deepen the brand relationship and strengthen loyalty. But, I recently encountered the antithesis of that while making an online purchase. And, it brought to life …

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