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Tag Archives: retail
Last Brand Impressions Matter Most
Recently, I blogged about the importance of the post-purchase brand experience in deepening or undermining the brand relationship that a consumer has with a retailer. I cited a U.S. consumer survey that our Institute of Business Value (IBV) conducted in …
Posted in Commerce
Tagged brand, experience, IBV, Institute of Business Value, John Stelzer, Monaco, Nashville, omni-channel, post-purchase, retail, Smarter Commerce Global Summit, study
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Backstage With Omni-Channel Retailing
More and more retailers are evolving from multi-channel (i.e., selling through more than one channel, but where those channels operate independently) to cross-channel (i.e., bridging siloed systems to give the consumer a seamless brand experience and while enabling improved execution …
Looking For Love in All The Wrong Places
As both a life-long consumer and an industry professional who has worked with retailers for the last three decades, I’ve seen that retailers often invest substantially less time and effort on the post-purchase customer experience than they do on what …
When Is “Omni-Channel” Not “Omni-Channel”?
The phrase “omni-channel” is increasingly finding its way into the Retail vernacular. But, like other relative newcomers, it is sometimes misused. Unfortunately, misunderstanding the true intent of omni-channel and its cousins “cross-channel” and “multi-channel” can lead to underwhelming results for …
Posted in Commerce
Tagged consumers, cross-channel, cusstomer, John Stelzer, multi-channel, Nashville, omni-channel, performance, retail, Smarter Commerce Global Summit
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Talk To The Mannequin Middleman
Middlemen have gotten a pretty bad wrap since the Internet came along.
First, it was the travel agents, who were one of the first to be “disintermediated” by sites like Expedia, Orbitz, etc. Why hire a person to do what …
Posted in Commerce
Tagged CNBC, middleman, retail, showrooming, The New York Times, Todd Watson
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Four tips to capitalize on the ‘Showroomer’
Around the world and here in Australia, many retailers are beginning to adopt omni-channel strategies with the intent of creating a unified customer experience across both digital and physical channels. Though these efforts are designed to help attract and retain
…
Posted in Commerce
Tagged Australia, Brock Douglas, consumers, Institue for Business Value, omni-channel, relationsip, retail, showrooming, Social Media
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Made in IBM Labs Event Sparks Mobile Commerce Discussion
Last week, IBM held a Made in IBM Labs Mobile event in Toronto, Canada to highlight innovations in mobile commerce and mobile marketing. Panelist, Elizabeth Evans, associate dean for the Ted Rogers School of Management at Ryerson University discussed trends …
Posted in Commerce, Smarter Marketing
Tagged Big Data, customer experience, Elizabeth Evans, Mobile, mobility, retail, Social Media
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Insights from NRF: IBM Makes Retail Smarter with New Store Solution
At the National Retail Federation Convention this week, IBM and Toshiba Global Commerce Solutions announced a joint solution that will provide seamless cross-channel connectivity, leveraging common data and services, from the store across all channels. This is the only solution …
Posted in Commerce, Smarter Marketing
Tagged cross-channel, digital, ibm, National Retail Federation, point of sale systems, retail
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QR Codes: Fad, Marketing Trend or…
I read a post last week debating whether QR codes are a fad or a marketing trend ripe for growth. My thought was… REALLY?
QR codes are not a fad, that would imply they ever had value or were a …
Posted in Commerce, Smarter Marketing
Tagged Marketing Fads, Marketing Trends, QR codes, retail, Shopper Marketing, Shopper Media, Smarter Commerce, Ted Rubin
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The Big Winner This Holiday Season? The Consumer
The following is a guest blog by Jill Puleri, IBM Global Retail Leader.
All the benchmark stats are in, which means we’ve made it through another Thanksgiving, Black Friday and Cyber Monday shopping spree.
Who won this holiday season? It’s …
Posted in Commerce, Smarter Marketing
Tagged Black Friday, Chief Executive Customer, couch commerce, Cyber Monday, ecommerce, empowered consumer, holiday shopping, IBM Digital Analytics Benchmark, Jill Puleri, mobile-commerce, multi-channel, retail, Smarter Commerce, Smarter Shopping, social commerce, Social Media
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Friday Interview Series with Trevor Newell
Todd “Turbo” Watson (blogger and tech evangelist) talks with Trevor Newell, Co-founder and president, SHOP.CA, during the Smarter Commerce Global Summit 2012 in Orlando.
SHOP.CA uses a unique strategy to intersect commerce with social media. “We looked at Canada, …
IBM Digital Analytics Benchmark Results Show Retailers Scored Big With Consumers!
Join the #smartershopping Conversation – Richard Feinberg, professor of consumer sciences and retailing at Purdue University, and Jill Puleri, IBM global retail lead to Participate in Special Twitter Chat.
Richard Feinberg, Professor of Consumer Sciences and Retailing at Purdue University, …
Cyber Monday Is the Biggest Shopping Day of the Year
Cyber Monday results are in and they’re not big. They’re huge. As in the kinds of numbers that make retailers sit up and take notes.
For starters, consumers made Cyber Monday the biggest shopping day of the year—spending their way …
Cyber Monday Is More Important than Ever
It’s the Monday after Thanksgiving and most everyone is back in the office. But I wonder how many people, while plowing through their to-do lists and meetings, are actually keeping a weather eye on Cyber Monday sales and deals.
The …
Mobile Drives Black Friday Shopping According to IBM Digital Analytics Benchmark
Expectations were high when it came to online sales this holiday season and Black Friday 2012 didn’t disappoint. Overall, online sales were up close to 24 percent over 2011 as of 9 p.m. EST. But what really stood out this …
Posted in Commerce, Smarter Marketing
Tagged Black Friday, black friday deals, holiday, ibm, iPad, Iphone, Mobile, online sales, retail, shopping, Smarter Commerce, smartphones, Thanksgiving
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Smarter Commerce in Action: Taking the Community Approach
How consumers shop today is much different than how they shopped even a few years ago. Rather than relying on brands for product advice, consumers are increasingly turning to friends and social networks for guidance before making purchases.
Can a …
Posted in Commerce
Tagged e-commerce, Hong Kong Department Stores, retail, Rod Martinez, Smarter Commerce, social commerce
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Smarter Commerce Holiday Shopping Trends Every Retailer Needs to Know!
Join the #smartershopping Conversation – Richard Feinberg, Professor of Consumer Sciences and Retailing at Purdue University, and IBM’s Jay Henderson to Participate in Special Twitter Chat.
As a preview to the holiday shopping season, Richard Feinberg, Professor of Consumer Sciences …
Specialty Retailer Ready for Holiday Season – Are You?
This is a guest post from Rod Martinez.
Fall is in the air and now is the time that retailers are starting to gear up for the holiday season, hoping for big increases in e-commerce and store orders. …
Posted in Commerce
Tagged e-commerce, inventory visibility, order management, retail, Rod Martinez
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Better by Design: Customer Experience for the Way You Live
I read (and then re-read) an insightful piece in the New York Times last week: The End of the Offline World as We Know It?, by Jenna Wortham. Wortham’s article was actually a summary of readers’ reactions to an …
Posted in Commerce
Tagged Alisa Maclin, generation C, marketing, retail, Smarter Commerce, Smarter Commerce Global Summit Orlando
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Beat the Summer Heat with Cool Holiday Thinking
Today, heat waves are sending the mercury well above 90 across much of the U.S. We are clearly in the thick of summer’s sweltering heat. For me, it feels like the perfect time to grab an ice-cold beverage and plan …
Posted in Smarter Marketing
Tagged Analytics, commerce, holiday readiness, Jay Henderson, retail, Smarter Commerce
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