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Smarter Commerce | July 23, 2014

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shopping Archives - Smarter Commerce

IBM Smarter Commerce Solutions For ‘Shopper Insights’ And ‘Need States Marketing’ Grab Attention At Catman 2013

October 23, 2013 |

The eyes of some competitors, and more than a few clients, widened a bit to see IBM at the Category Management Association Conference this September in San Antonio, Texas.  Many were unaware that IBM offers solutions for Assortment and Shopper

The Mobile Experience Is Key To A Successful Holiday Season

October 9, 2013 |

The proliferation of mobile devices and tablets has fundamentally shifted the way customers shop and interact with retail brands. Shoppers now demand a seamless and personalized shopping experience across their multiple devices whether they’re at home or in the store. …

Top 3 Online Shopping Trends to Watch from the Q2 IBM Retail Index

July 29, 2013 |

Yesterday I looked forward to some of the key challenges that online retailers will face in the coming holiday shopping season. Today I’m going to take a look back at key online buying trends from the spring quarter based on …

Webcast: Mobile Shopping Set Records in 2012

February 5, 2013 |

Join experts from our guest Forrester Research, Inc. and IBM Smarter Commerce to find out which success strategies made the 2012 online retail shopping season the strongest ever. Get an overview of how the results compare to last year, see …

Mobile Drives Black Friday Shopping According to IBM Digital Analytics Benchmark

November 23, 2012 | | 5 Comments

Expectations were high when it came to online sales this holiday season and Black Friday 2012 didn’t disappoint. Overall, online sales were up close to  24 percent over 2011 as of 9 p.m. EST. But what really stood out this …

Happy Thanksgiving from IBM Smarter Commerce!

November 21, 2012 |

We wish all of our U.S. readers a very happy Thanksgiving!

While we’ll be enjoying time with our loved ones, we’ll also be keeping an eagle eye on holiday shopping trends. We suspect that lots of people are ready and …

Mobile Shopping For the Holidays

November 20, 2012 | | One Comment

I’ve got a secret weapon in my quest for the perfect holiday gift: my mobile phone. I say that with tongue firmly in cheek. You’d practically have to be living under a rock to not have noticed that the mobile …

Making Their Lists and Checking Them Twice

October 30, 2012 |

Did you know there only eight more weekends until Christmas? Have you launched into your holiday shopping yet? The Thanksgiving holiday is looming, and along with it, the unofficial start of the holiday shopping season. I suspect that many of …

Commerce Changes When Online and Offline Collide

October 18, 2012 |

Did you watch the presidential debates on Tuesday night? If so, were you simultaneously tweeting your opinion of the candidates? By Twitter’s own account, 7.2 million tweets were sent out during the 90-minute debate.

What would have seemed precious and arcane just a few years ago—using Twitter to share and somehow augment your experience of a live event—is now table stakes for many people (and certainly for television channels everywhere). The reason lies in something that Karen Wickre, editorial director at Twitter, said recently at IBM’s Smarter Commerce Global Summit 2012 Orlando: what happens in real life happens on Twitter and vice versa. Read More

Why digital marketing synchs with students

July 25, 2012 |

This is part two of a series about retail shopping trends.  See the first part here

by Leeann Fecho,  Marketing Manager for Emerging Media and Loyalty, Follett Higher Education Group

Managing the digital marketing activities of 900+ different stores brings both constant challenges and immensely rewarding work. Follett Higher Education Group is the largest operator of university bookstores in North America, and as Marketing Manager for Emerging Media and Loyalty, I’m responsible for the company’s loyalty marketing strategy and execution, which includes email, social media and mobile marketing efforts.  Our customers are primarily in the 18-24 year-old demographic—college students—a group that is typically known for being both cost-conscious and social media-savvy.

While speaking on an IBM breakfast panel in Chicago, I had the opportunity to discuss the growing influence, rise and reach of digital marketing. Marketing—in particular, digital marketing—must be very responsive to marketplace shifts fueled both by the business and the consumer.  Of all the consumer trends felt by retailers today, there are three I believe are having an immediate and seismic impact on marketing initiatives. Read More