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Tag Archives: shopping
Webcast: Mobile Shopping Set Records in 2012
Join experts from our guest Forrester Research, Inc. and IBM Smarter Commerce to find out which success strategies made the 2012 online retail shopping season the strongest ever. Get an overview of how the results compare to last year, see …
Posted in Commerce
Tagged Black Friday, Cyber Monday, ibm, real-time data, shopping, Smarter Commerce
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Mobile Drives Black Friday Shopping According to IBM Digital Analytics Benchmark
Expectations were high when it came to online sales this holiday season and Black Friday 2012 didn’t disappoint. Overall, online sales were up close to 24 percent over 2011 as of 9 p.m. EST. But what really stood out this …
Posted in Commerce, Smarter Marketing
Tagged Black Friday, black friday deals, holiday, ibm, iPad, Iphone, Mobile, online sales, retail, shopping, Smarter Commerce, smartphones, Thanksgiving
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Happy Thanksgiving from IBM Smarter Commerce!
We wish all of our U.S. readers a very happy Thanksgiving!
While we’ll be enjoying time with our loved ones, we’ll also be keeping an eagle eye on holiday shopping trends. We suspect that lots of people are ready and …
Mobile Shopping For the Holidays
I’ve got a secret weapon in my quest for the perfect holiday gift: my mobile phone. I say that with tongue firmly in cheek. You’d practically have to be living under a rock to not have noticed that the mobile …
Posted in Commerce, Smarter Marketing
Tagged holiday, IBM Digital Analytics Benchmark, Mobile Marketing, shopping, Smarter Commerce
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Making Their Lists and Checking Them Twice
Did you know there only eight more weekends until Christmas? Have you launched into your holiday shopping yet? The Thanksgiving holiday is looming, and along with it, the unofficial start of the holiday shopping season. I suspect that many of …
Commerce Changes When Online and Offline Collide
Did you watch the presidential debates on Tuesday night? If so, were you simultaneously tweeting your opinion of the candidates? By Twitter’s own account, 7.2 million tweets were sent out during the 90-minute debate.
What would have seemed precious and …
Why digital marketing synchs with students
This is part two of a series about retail shopping trends. See the first part here.
by Leeann Fecho, Marketing Manager for Emerging Media and Loyalty, Follett Higher Education Group
Managing the digital marketing activities of 900+ different stores …
Posted in Smarter Marketing
Tagged Analytics, data, shopping, Smarter Commerce, Social Media
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‘Data Geek’ Predicts Fall Retail Trends
By Michael Haydock, IBM Business Analytics Optimization Chief Scientist & Distinguished Engineer
Last week, I was sitting on a panel with Ellen Davis of the National Retail Foundation on Back to School shopping trends. We engaged in a spirited hour-long …
Posted in Smarter Marketing
Tagged commerce, ibm, retail, shopping, social sentiment
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Good News for Retailers – Report Shows Increase in Sales
Last week I was a guest on the New York Time’s Business Day Live where we discussed the recent U.S. Census Bureau’s Advance Monthly Retail Trade Report. It was my pleasure to discuss more good news from the retail front—retail …
Posted in Commerce, Smarter Marketing
Tagged February, growth, John Squire, New York Times, retail, shopping
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Using technology to understand unique on-line shopping markets
Understanding your consumer’s on-line shopping behavior is essential in the new age of the empowered customer. Culture, geography and demographics contribute significantly to on-line shopping behavior. Smarter Commerce helps you understand your market and serve it better.
To embrace Smarter …
Posted in Smarter Marketing
Tagged Analytics, Canada, ecommerce, international, shopping
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