-
Smarter Commerce Blogs
Article Archive
Most Commented Posts
Recent Posts
Tags
Analytics (60) B2B (24) CIO (17) Craig Hayman (21) customer experience (19) e-commerce (20) Email Deliverability (18) Email Marketing (29) Facebook (16) generation C (27) ibm (24) Madrid Summit (17) marketing (46) Mobile (17) mobile-commerce (29) Mobile Marketing (16) Procurement (20) Real-life Challenges of a High-Tech CMO (40) retail (44) Smarter Commerce Global Summit (42) Smarter Commerce Global Summit Orlando (54) Smarter Marketing (34) Social Media (71) supply chain (39) Ted Rubin (23) Todd Watson (17) Twitter (18) Webcast (19)Marketing Archive
-
- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Tag Archives: Smarter Commerce Global Summit Madrid
Friday Video Series – Smarter Commerce Global Summit 2012 Madrid – How to Begin & Win
The Smarter Commerce Global Summit 2012 held this past May in Madrid closed with a general session that was hosted by Jon Briggs and that was focused on how to begin and win. Paul Papas, Global Leader, Smarter Commerce, IBM …
Friday Video Series – Smarter Commerce Global Summit 2012 Madrid – Business Transformation
The Smarter Commerce Global Summit 2012 held this past May in Madrid opened on day two with a general session that focused on business transformation around the empowered customer. Mike Rhodin, Senior Vice President of IBM Software Solutions, Lori Steele, …
Friday Video Series: Smarter Commerce Global Summit 2012 Madrid – The Empowered Customer
The Smarter Commerce Global Summit 2012 held this past May in Madrid opened with a general session that was hosted by Jon Briggs and that was focused on the empowered customer. Craig Hayman, General Manager of IBM’s Industry Solutions, Ron …
Friday Interview Series: Marcel Holsheimer
Scott Laningham (host of developerWorks podcast) talks with Marcel Holsheimer, Executive, IBM strategy for Chief Marketing Officers, during the Smarter Commerce Global Summit 2012 in Madrid.
“The big challenge is all around the empowered customer, so customer behavior has …
Friday Interview Series: Surjit Chana
Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Surjit Chana, Chief Marketing Officer, IBM Europe, during the Smarter Commerce Global Summit 2012 in Madrid.
“If you think about what Smarter Commerce …
Fast Five with Michelle Unger
1. What did you learn at the Smarter Commerce Global Summit 2012 – Madrid?
At the Smarter Commerce Summit Global Summit 2012 – Madrid, we had a large representation of partners attending and I was fascinated not only to see …
wehkamp.nl uses Smarter Commerce to better resonate with consumers
As consumers interact with brands across a wide array of channels, it’s important for companies to understand their customers and deliver personalized marketing messages. The goal of marketing isn’t to simply sell a product, but instead create a dialogue …
The time is NOW for European Retailers to get their fair share of the e-commerce market
By Michelle Unger
Vice President Industry Solution Sales, Europe
IBM Sales & Distribution, Software Sales
Over 1,700 IBM clients and business partners, press and analysts gathered at the Smarter Commerce Global Summit 2012 in Madrid last month where e-commerce was …
New Video: IBM’s Steve Cowley Talks about Changing Commerce Landscape
Video alert! We recently spent time with Steve Cowley, Vice President, Worldwide Sales, Industry Solutions for IBM Software Group, at the Smarter Commerce Global Summit 2012 – Madrid.
Watch the video for Steve’s thoughts on the changing nature of …
My phone, my life: getting inside the consumer’s pocket
By Marcel Holsheimer
Marketing Executive, Worldwide Demand Generation, Enterprise Marketing Management
IBM Sales & Distribution, Software Sales
The IBM Smarter Commerce Global Summit 2012 – Madrid is now behind us, and I wanted to review one of the main themes …
Saying Adios to Madrid: Reflections on the Digital Lifestyle
I spent the better part of last week in Madrid at our Smarter Commerce Global Summit and as usual, I found myself on the flight home thinking about what I’d learned from my colleagues, clients and partners.
Smarter Commerce, when …