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Tag Archives: Smarter Commerce Global Summit Orlando
Friday Interview Series with Paul Papas
Todd “Turbo” Watson (blogger and tech evangelist) talks with Paul Papas, GBS Global Leader for Smarter Commerce, during the Smarter Commerce Global Summit 2012 in Orlando.
“What does it take to create a customer experience? We think in terms …
Posted in Commerce, Smarter Marketing
Tagged Analytics, GBS, paul papas, Smarter Commerce Global Summit Orlando, Todd Watson
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Friday Interview Series with Susan Confort
Todd “Turbo” Watson (blogger and tech evangelist) talks with Susan Confort, VP, Global Industry Solutions & Marketing, STG, during the Smarter Commerce Global Summit 2012 in Orlando.
“In the IBM Systems and Technology Group, we connect the dots between …
Friday Interview Series with Saul Berman
Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Saul Berman, Global Strategy Consulting Leader, during the Smarter Commerce Global Summit 2012 in Orlando.
“We asked CEOs how they connect with their …
Friday Interview Series with John Mesberg
Todd “Turbo” Watson (blogger and tech evangelist) talks with John Mesberg, Vice President, B2B and Commerce Solutions, during the Smarter Commerce Global Summit 2012 in Orlando.
“We help them achieve the perfect order. They want to ensure that every …
Posted in Commerce, Smarter Marketing
Tagged B2B, commerce, John Mesberg, Smarter Commerce Global Summit Orlando, Todd Watson
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Craig Hayman Interviews with Todd “Turbo” Watson
“How can you use data to better target your customer as an individual?” Craig Hayman talks change in digital marketing in his interview with Todd “Turbo” Watson at the Smarter Commerce Global Summit 2012.
Craig also discusses the importance of …
Friday Interview Series with Bob Picciano, Yoel Goldenberg and Scott Young
Roundtable discussion with Bob Picciano, General Manager, Software Sales at IBM talks with Yoel Goldenberg from NICE and Scott Young from Rosetta, during the Smarter Commerce Global Summit 2012 in Orlando.
Discussion centered on one of the aspects of …
Tami Cannizzaro interviews Ted Rubin for @TheCMOClub: CMO’s & Social Media
Interview at IBM Smarter Commerce Global Summit September 2012
Tami Cannizzaro, Executive Director of Marketing at IBM interviews Ted Rubin, Chief Social Marketing Officer at Collective Bias on how CMOs should personally approach social media. Great insights on how CMOs …
Friday Interview Series with John Marchionda & Simon Howard
Scott Langingham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with John Marchionda and Simon Howard from Husqvarna, during the Smarter Commerce Global Summit 2012 in Orlando.
“If you look at the role of …
Friday Interview Series with Trevor Newell
Todd “Turbo” Watson (blogger and tech evangelist) talks with Trevor Newell, Co-founder and president, SHOP.CA, during the Smarter Commerce Global Summit 2012 in Orlando.
SHOP.CA uses a unique strategy to intersect commerce with social media. “We looked at Canada, …
Interview Series with Jay Henderson
Todd “Turbo” Watson (blogger and tech evangelist) talks with Jay Henderson, Enterprise Marketing Management – Global Strategy Program Director, during the Smarter Commerce Global Summit 2012 in Orlando.
Marketing is in a state of chaos. “When you look at …
Friday Interview Series with Yuchun Lee
Todd “Turbo” Watson (blogger and tech evangelist) talks with Yuchun Lee, VP and General Manager, Enterprise Marketing Management Group, during the Smarter Commerce Global Summit 2012 in Orlando.
“The end objective of every organization is to make sure that …
Posted in Commerce, Smarter Marketing
Tagged Friday, Interview, marketing, Smarter Commerce Global Summit Orlando, Todd Watson, Video, yuchun lee
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Strategic Supply Chain Management: The Infographic
The following is a guest post by Terrence Curley, IBM Director, Products – B2B & Commerce.
Do you know what the future holds for strategic supply chain management? At IBM’s Smarter Commerce Global Summit 2012 Orlando, we created the …
Posted in Commerce, Procurement
Tagged Procurement, Smarter Commerce Global Summit Orlando, supply chain, Terrence Curley
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Friday Interview Series with Pam Moore, Charlie Cole & Ian Lurie
Pam Moore, CEO, Marketing Nutz, continues the #GetRealChat conversation with Charlie Cole, Vice President, E-Commerce, Schiff Nutrition, and Ian Lurie, CEO, Portent, Inc, during the Smarter Commerce Global Summit 2012 in Orlando.
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Friday Interview Series with Liz Strauss
Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Liz Strauss, Founder of SOBCon, during the Smarter Commerce Global Summit 2012 in Orlando.
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B2B Integration: The Infographic
An integrated supply chain is just as important to meeting customer needs as marketing and sales operations. Supply chain innovation, which often relies heavily on the broader ecosystem of partners and suppliers involved in the process, ensures that companies can …
Friday Interview Series with Bryan Kramer
Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Bryan Kramer, President & CEO, Purematter, during the Smarter Commerce Global Summit 2012 in Orlando.
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Commerce Changes When Online and Offline Collide
Did you watch the presidential debates on Tuesday night? If so, were you simultaneously tweeting your opinion of the candidates? By Twitter’s own account, 7.2 million tweets were sent out during the 90-minute debate.
What would have seemed precious and …
Building Long-Term Value with Social Media
The following is a guest blog by Buell G. Duncan, Vice President, Marketing, IBM Software Group.
What does it mean to create a favorable selling environment using social media? Recently, I had the opportunity to discuss that very topic at …
Friday Interview Series with Robert Moore
Todd “Turbo” Watson (blogger and tech evangelist) talks with Robert Moore, CEO, Internet Media Labs, Inc, during the Smarter Commerce Global Summit 2012 in Orlando.
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110% Blogger Outreach – Lessons from #IBM
The article below was first published on JusticeMitchell.com. We loved the way Justice talks about “story seed:” the idea that you use something like a blogger kit as a means of starting and nurturing long-term relationships. That’s precisely what …