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Smarter Commerce | April 24, 2014

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Smarter Commerce Global Summit Orlando Archives - Smarter Commerce

Friday Interview Series with Paul Papas

February 22, 2013 |

Todd “Turbo” Watson (blogger and tech evangelist) talks with Paul Papas, GBS Global Leader for Smarter Commerce, during the Smarter Commerce Global Summit 2012 in Orlando.

“What does it take to create a customer experience? We think in terms …

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Friday Interview Series with Susan Confort

February 15, 2013 |

Todd “Turbo” Watson (blogger and tech evangelist) talks with Susan Confort, VP, Global Industry Solutions & Marketing, STG, during the Smarter Commerce Global Summit 2012 in Orlando.

“In the IBM Systems and Technology Group, we connect the dots between …

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Friday Interview Series with Saul Berman

February 8, 2013 |

Scott Laningham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with Saul Berman, Global Strategy Consulting Leader, during the Smarter Commerce Global Summit 2012 in Orlando.

“We asked CEOs how they connect with their …

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Friday Interview Series with John Mesberg

February 1, 2013 |

Todd “Turbo” Watson (blogger and tech evangelist) talks with John Mesberg, Vice President, B2B and Commerce Solutions, during the Smarter Commerce Global Summit 2012 in Orlando.

“We help them achieve the perfect order. They want to ensure that every …

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Craig Hayman Interviews with Todd “Turbo” Watson

January 11, 2013 |

Craig Hayman


“How can you use data to better target your customer as an individual?” Craig Hayman talks change in digital marketing in his interview with Todd “Turbo” Watson at the Smarter Commerce Global Summit 2012.



Craig also discusses the importance of …

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Friday Interview Series with Bob Picciano, Yoel Goldenberg and Scott Young

January 4, 2013 |

Roundtable discussion with Bob Picciano, General Manager, Software Sales at IBM talks with Yoel Goldenberg from NICE and Scott Young from Rosetta, during the Smarter Commerce Global Summit 2012 in Orlando.

Discussion centered on one of the aspects of …

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Tami Cannizzaro interviews Ted Rubin for @TheCMOClub: CMO’s & Social Media

December 27, 2012 |

Interview at IBM Smarter Commerce Global Summit September 2012

Tami Cannizzaro, Executive Director of Marketing at IBM interviews Ted Rubin, Chief Social Marketing Officer at Collective Bias on how CMOs should personally approach social media. Great insights on how CMOs …

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Friday Interview Series with John Marchionda & Simon Howard

December 7, 2012 |

Scott Langingham (host of developerWorks podcast) and Todd “Turbo” Watson (blogger and tech evangelist) talk with John Marchionda and Simon Howard from Husqvarna, during the Smarter Commerce Global Summit 2012 in Orlando.

“If you look at the role of …

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Friday Interview Series with Trevor Newell

November 30, 2012 |

Todd “Turbo” Watson (blogger and tech evangelist) talks with Trevor Newell, Co-founder and president, SHOP.CA, during the Smarter Commerce Global Summit 2012 in Orlando.

SHOP.CA uses a unique strategy to intersect commerce with social media. “We looked at Canada, …

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Interview Series with Jay Henderson

November 19, 2012 |

Todd “Turbo” Watson (blogger and tech evangelist) talks with Jay Henderson, Enterprise Marketing Management – Global Strategy Program Director, during the Smarter Commerce Global Summit 2012 in Orlando.

Marketing is in a state of chaos. “When you look at …

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