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Smarter Commerce | August 29, 2014

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Smarter Commerce Global Summit Archives - Smarter Commerce

In Deeper

August 4, 2014 |

Some years ago, I saw an editorial cartoon that showed a man opening a door marked “In.” Across the room that he was entering, there was another door that said, “In Deeper.” It dawned on me, recently, that the idea …

Moments Matter: Day One Of The Smarter Commerce Global Summit

May 20, 2014 |

The first day of the IBM Smarter Commerce Global Summit was an exciting one. The keynote speakers included Craig Hayman battling firehoses of data, Robert Leblanc announcing the rebranding of IBM Enterprise Marketing Management (EMM), customers relating how IBM has …

Banking On Smarter Commerce

May 14, 2014 | | One Comment

At the opening general session of the IBM Smarter Commerce Global Summit 2014 in Tampa, Fausto Hernandez Pintado, the chief strategist, planning and value creation officer for Grupo Financiero Banorte, discussed how one of Mexico’s largest financial institutions is banking …


May 13, 2014 |

[moh-men-tuhs] adjective: of great or far-reaching importance or consequence: a momentous day

Over the past few months, I have been blogging about moments that matter and their importance when it comes to meaningful customer engagement. And while truly momentous things …

Understand Your Customers With Integrated Customer Analytics

May 13, 2014 |

Today’s marketplace requires deep understanding of customers and coordination of customer engagement across every channel. As digital commerce continues to grow, mobile commerce is skyrocketing. In fact, ABI Research recently revealed that mobile commerce will account for 24% of overall …

Why Moments Matter With SaaS

April 30, 2014 |

In just a few weeks, some 4,000 attendees will converge on the Tampa Convention Center for the Smarter Commerce Global Summit. They will be treated to a jam-packed agenda of over 180 sessions designed specifically for C-Suite leaders in …

Knock Out Months Worth Of Research In 3 Days

April 24, 2014 |

When I bought my last car, I did meticulous and methodical research. I decided what I couldn’t live without and what was icing on the cake. I went online, talked to friends and experts, read articles and reviews, compared costs, …

“Avoiding The Fool-With-A-Tool Syndrome”

April 7, 2014 |

In my last blog “A Fool With A Tool Is Still A Fool,” I described how I first encountered this phrase and how it applies to business. Here, I provide 5 rules for avoiding the fool-with-a-tool syndrome

Rule #1: Never

Shine When ‘Moments Matter’ – See How At Smarter Commerce Global Summit 2014

March 3, 2014 |

On my return flight from IBM Pulse 2014 (IBM’s premier cloud conference) while watching the clouds pass and browsing shopping sites on my tablet to buy a raincoat I’ll need for an upcoming trip, I was again reminded how cloud-based …

‘Smarter’ Nails It: The Future of Marketing Communications

July 17, 2013 |

Following is a guest post by Albert Pusch, B2B Marketing Consultant for ecommerce and technology companies and co-founder of Germany’s You can find more of Albert’s writing on his website,



At this year’s Smarter