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Tag Archives: Smarter Commerce Global Summit
The Bottom Line: IBM is Procurement
Yesterday, I had the chance to address a large group of procurement professionals during the Emptoris Empower keynote session at the IBM Smarter Commerce Global Summit in Nashville, TN.
I was honored to share the stage with some heavyweights in …
IBM changed the world of commerce – making it Smarter
Today, IBMers worldwide are engaged with over 2000 global brands helping them innovate in how they interact with their customers. These companies are:
- Bringing new economies to the supply chain process;
- Optimizing how they use distribution centers, sourcing and procurement;
…
Smarter Commerce in Action – A Q&A With SHOP.CA
An interview with Trevor Newell, Co-founder and president, SHOP.CA.
1. What does Smarter Commerce look like at SHOP.CA?
Smarter Commerce is integrated social-commerce at SHOP.CA. As we are becoming Canada’s number one online shopping destination, helping Canadian consumers have …
Last Brand Impressions Matter Most
Recently, I blogged about the importance of the post-purchase brand experience in deepening or undermining the brand relationship that a consumer has with a retailer. I cited a U.S. consumer survey that our Institute of Business Value (IBV) conducted in …
Posted in Commerce
Tagged brand, experience, IBV, Institute of Business Value, John Stelzer, Monaco, Nashville, omni-channel, post-purchase, retail, Smarter Commerce Global Summit, study
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Tony Stark Has Nothing on Me!
Following is a guest post by David Nour, the founder of Relationship Economics® and upcoming host of the Smarter Commerce Global Summit 2013 in Monaco. You can find more of David’s writing on the Relationship Economics official blog.
I …
L’Oréal USA Gets Makeover With IBM Cloud Analytics
In advance of the IBM Smarter Commerce Global Summit in Nashville next week (see my last post for some background), IBM announced a major three-year agreement today with L’Oréal USA for expert procurement services using an advanced cloud analytics solution …
Posted in Commerce, Procurement
Tagged Analytics, cloud, L’Oréal, Procurement, Smarter Commerce, Smarter Commerce Global Summit
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“Crowdselling” – Understanding the B2B Customer in Context
Unlike in consumer sales, when you’re a manufacturer selling to another business – especially for high unit value items – you’re not selling to one person. You’re selling to a “crowd”: a design engineer, a procurement analyst, a line of …
Posted in Commerce
Tagged B2B, crowdselling, customer, EDI, manufacturer, manufacturing, Nashville, Richard Douglass, Smarter Commerce Global Summit, Social Media, web
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How Procurement Delivers Value to the Global Organization
The IBM Procurement organization influences and effectively manages more than $54 billion in spend, $20 billion of which is on behalf of IBM clients. As Vice President, Operations at IBM, Patrice Knight leads a global team focused on procurement transformation …
Backstage With Omni-Channel Retailing
More and more retailers are evolving from multi-channel (i.e., selling through more than one channel, but where those channels operate independently) to cross-channel (i.e., bridging siloed systems to give the consumer a seamless brand experience and while enabling improved execution …
Your Customers Don’t Want the Science of Silly
Following is a guest post by Jay Baer, Founder of Convince & Convert and upcoming host of the Smarter Commerce Global Summit 2013 in Nashville. You can find more of Jay’s writing on Convince & Convert’s official blog.…
Looking For Love in All The Wrong Places
As both a life-long consumer and an industry professional who has worked with retailers for the last three decades, I’ve seen that retailers often invest substantially less time and effort on the post-purchase customer experience than they do on what …
When Is “Omni-Channel” Not “Omni-Channel”?
The phrase “omni-channel” is increasingly finding its way into the Retail vernacular. But, like other relative newcomers, it is sometimes misused. Unfortunately, misunderstanding the true intent of omni-channel and its cousins “cross-channel” and “multi-channel” can lead to underwhelming results for …
Posted in Commerce
Tagged consumers, cross-channel, cusstomer, John Stelzer, multi-channel, Nashville, omni-channel, performance, retail, Smarter Commerce Global Summit
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ProcureCon CPOs Discuss Transparency, Risk and Supplier Intelligence
Last month, IBM hosted a roundtable of procurement leaders at the ProcureCon conference in Charlotte, North Carolina. Of course, as a provider of procurement and supply management solutions, IBM has a presence at many of the industry’s leading conferences including …
Using Social Insights to Zero in on the ‘Demographic of One’
Since IBM launched its Smarter Commerce initiative two years ago, we’ve seen companies across industries transform the way they buy, market, and sell products and services.
Why? Because they’re learning that the consumer – and we’re all consumers – is …
The 2013 CPO Agenda: Overcoming Challenges to Deliver Business Objectives
In the year since Emptoris, the strategic supply and contract management software company, was acquired by IBM, I’m pleased to see that we continue to maintain a healthy dialogue with thought leaders in our industry. I’ve had the opportunity …
Friday Interview Series with Len Shneyder & Justin Miller
Todd “Turbo” Watson (blogger and tech evangelist) talks with former IBM product marketing manager, Len Shneyder, and deja mi’s CEO, Justin Miller, during the Smarter Commerce Global Summit 2012 in Orlando.
…
Fast Five with Len Shneyder
1. So, what’s bringing you to the Orlando Summit?
Well, in a word, my job! No but in all seriousness, the Smarter Commerce Global Summit is a wonderful collection of some of the world’s smartest folks. Albeit I’m speaking, I …
Posted in Commerce
Tagged Len Shneyder, Smarter Commerce, Smarter Commerce Global Summit
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Quick Three: Catching Up with Yuchun Lee
1. Have you ever been to Orlando? What is your favorite memory of it?
Yes, I have and my favorite memory is riding theMount Everestride with my kids.
2. Which Disney character can you most relate to and why?
Woody …
Posted in Commerce, Smarter Marketing
Tagged Smarter Commerce, Smarter Commerce Global Summit, yuchun lee
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Fast Four: Catching Up with Alisa Maclin
1. So, what’s bringing you to the Orlando Summit?
Smarter Commerce is about transforming to meet the evolving needs of the customer. That transformation can take many forms and may start in different parts of the business, but it’s always …
Posted in Commerce
Tagged Alisa Maclin, Smarter Commerce, Smarter Commerce Global Summit
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Fast Five with Kareem Yusuf
1. So, what’s bringing you to the Orlando Summit?
I’m always talking to our customers and partners about their Smarter Commerce journeys. It follows thatOrlando, at least for me, is about continuing those conversations and gaining new perspectives on how …
Posted in Commerce
Tagged Kareem Yusuf, Smarter Commerce, Smarter Commerce Global Summit
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