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Smarter Commerce | April 23, 2014

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Smarter Commerce Global Summit Archives - Smarter Commerce

“Avoiding The Fool-With-A-Tool Syndrome”

April 7, 2014 |

In my last blog “A Fool With A Tool Is Still A Fool,” I described how I first encountered this phrase and how it applies to business. Here, I provide 5 rules for avoiding the fool-with-a-tool syndrome

Rule #1: Never

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Shine When ‘Moments Matter’ – See How At Smarter Commerce Global Summit 2014

March 3, 2014 |

On my return flight from IBM Pulse 2014 (IBM’s premier cloud conference) while watching the clouds pass and browsing shopping sites on my tablet to buy a raincoat I’ll need for an upcoming trip, I was again reminded how cloud-based …

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‘Smarter’ Nails It: The Future of Marketing Communications

July 17, 2013 |

Following is a guest post by Albert Pusch, B2B Marketing Consultant for ecommerce and technology companies and co-founder of Germany’s You can find more of Albert’s writing on his website,



At this year’s Smarter

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3 Key Takeaways from the IBM Smarter Commerce Global Summit in Monaco

July 12, 2013 |

Brigitte Delearde is the Software Group Digital Leader at IBM. In the following blog she reflects on her three takeaways from the IBM Smarter Commerce Global Summit, held 18-20 June in Monaco.



1. Marketing needs to be firmly …

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Delivering a Personalised Experience for Your Customers

July 3, 2013 |

Christophe Palaysi is a Solution Architect at IBM. Read on to find out about his experiences and insights from this year’s Smarter Commerce Global Summit 2013 in Monaco. 

At this year’s Smarter Commerce Global Summit in Monaco, I was based …

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Transforming your Business with Smarter Commerce

July 1, 2013 |

Jean-Francois Puget is an IBM Distinguished Engineer with Industry Solutions Analytics and Optimisation. In this article Jean-Francois reflects on the key insights and observations, which he garnered during the IBM Smarter Commerce Global Summit, held in Monaco this June.

Many …

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Video Conversation with Ted Rubin, Collective Bias | Be Authentic

June 28, 2013 |

Bryan Kramer, CEO and President of Purematter talks with Ted Rubin, Chief Social Marketing Officer, Collective Bias at Smarter Commerce Global Summit 2013 in Nashville. Bryan and Ted discuss the importance of content for brands, becoming a blogger …

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A European Look at the IBM State of Marketing Survey

June 26, 2013 |

We’ve recently issued our fourth annual survey of global marketing professionals, which found that marketers are crunching big data and automating personalized marketing campaigns to stay ahead of evolving needs of their customers. But how do European marketing strategies …

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A Call to Marketers: The Time to Mobilize was Yesterday!

June 18, 2013 | | 3 Comments

Guest post by Bill Loller, Vice President, IBM Smarter Commerce

Everyone is talking about a mobile revolution and with good reason. At the start of 2013 there were 6.8 billion mobile subscriptions globally and in a few years we won’t …

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Relationships Are the Heart of #SmarterCommerce

June 17, 2013 |

Following is a guest post by David Nour, the founder of Relationship Economics® and host of the Smarter Commerce Global Summit 2013 in Monaco. You can find more of David’s writing on the Relationship Economics official blog.

I attended …

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