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Smarter Commerce | September 2, 2014

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Smarter Commerce Archives - Smarter Commerce

Bring a meaningful, human connection back to customer experience

September 2, 2014 |

The following is a guest post by Anurag Wadehra, Chief Marketing Officer at LivePerson.

There’s no disputing that, today, brands want to connect to customers in ways that are meaningful and memorable.

Bryan Kramer’s latest “Human to …

Creating loyal customers

August 29, 2014 |

Smart marketers and retailers know it’s more affordable – and more profitable – to retain customers than to find new ones. Personalizing the online shopping experience is an excellent way to create deeper relationships with customers in order to retain …

Understanding the customer’s ’vicissitudes of intention’

August 28, 2014 |

I’ve grown quite interested in the debate in the U.S. about how to “fix” education. We’ve thrown money at the problem – but other countries with high student performance spend far less. We’ve tried reducing class sizes – and yet …

Has merchandising got its head in the cloud?

August 27, 2014 |

More products, more channels, more competitors, and more data = merchandising teams needing to make more critical decisions in less time.

Retailers who believe they will improve sales, profit and shopper loyalty by making decisions based on limited data, with …

Keep industry standards under control

August 26, 2014 |

Your organization’s ability to efficiently handle standards-based data is critical to the overall performance of the value chain. However, according to a survey for IBM by the research consultancy Vanson Bourne, the typical organization has to manage up to 10 …

IBM Analytics Warehouse service for customer, marketing and supply chain insights

August 25, 2014 |

As an IBM solution architect focused on Smarter Commerce and the IBM Bluemix PaaS offering, I’ve recently discovered the applicability of one of the Bluemix SaaS services to key data mining business scenarios for Smarter Commerce.   There are several data …

Order management: a linchpin for customer experience

August 22, 2014 |

Recently I was searching my favorite store online for something I decided was a must have – a colorblock dress. I found the perfect one, and was thrilled to find ideal boots were recommended to go with it. On sale, …

Opening the envelopes:

August 21, 2014 |

Electronic data interchange (EDI) is rapidly making paper-based processes obsolete. Electronic communication provides speed, security and industry standards for exchanging data. But a postal mail analogy is helpful for describing how EDI is processed.

Watch this video for a step-by-step …

Accelerate marketing with cloud

August 20, 2014 |

Companies have never had so many ways to engage with clients and customers – and, at the same time, so many ways to make those engagements work. The ultimate decision maker in these situations is the customer. As they engage …

What are leading CSCOs doing to prepare for an uncertain future?

August 18, 2014 |

The supply chain is the lifeblood of any organization. It “keeps the promises the rest of the organization makes,” as one Chief Supply Chain Officer (CSCO) at a consumer products company put it. But the challenge to optimize the global …