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Smarter Commerce | July 26, 2014

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Smarter Commerce Archives - Smarter Commerce

Perfect 10

July 25, 2014 |

I am often asked to participate in local CMO events around the world and I love the opportunity to meet firsthand with our clients and local teams. I recently spoke with marketing leaders in Bucharest, Romania. It was my first …

Predict or prescribe?

July 24, 2014 |

Here’s a question for you: when you see a doctor, do you want him to make a prediction or give you a prescription? Do you want him to describe the bad outcomes that might befall you and let you guess …

Introducing a whole new level of advanced B2B communications

July 23, 2014 |

What kind of communications architecture does it take to keep up with the demands of a real-time global value chain? Today’s organizations need a way to keep disruptions to a minimum and make sure every aspect of trading partner communications …

Challenges and opportunities of cloud, Big Data, mobile, and social

July 22, 2014 |

Today’s business environment is facing a convergence of massive shifts. Cloud, big data, mobile and social are reshaping the global business landscape. These dynamics are presenting compelling new opportunities for organizations ready to gain a competitive advantage.

It’s a perfect …

The trading partner network is down… again. Now what?

July 18, 2014 |

The trading partner network is down for maintenance updates – and it seems like it always happens at the worst possible time. That’s because there’s no good time for downtime in today’s always-on global economy. How many times has this …

Make your contact center a profit center

July 17, 2014 |

Good news travels fast, but bad news travels even faster. It’s just a part of doing business in the digital age. Social media channels such as Facebook and Twitter, and mobile devices like smartphones and tablets, make it easier than …

The dilemma of trading partner network downtime

July 16, 2014 |

In my past life as an IT applications-focused professional, I remember when various companies I worked for would use a late Saturday or Sunday night time slot, like midnight to 1:00 a.m., to take down various applications, or the network, …

Are you a ‘best friend brand?’

July 15, 2014 |

The following is a guest post by Dave Walters, Strategic Marketing Evangelist, Silverpop, an IBM Company.

A brand’s relationship with its customers is constantly evolving. Today’s customer expects these relationships to be more personal and relevant than ever …

Discover how to tackle your B2B integration challenges

July 14, 2014 |

Doing business around the clock and across the globe is the new normal for many businesses. Partner communities are getting more diverse, and their communications requirements are getting more complex. What does it take to gain the visibility and automation …

What will shopping circa 2025 be like?

July 10, 2014 |

The following is a guest post by Michael Griffiths, Vice President, Commerce Solutions, Toshiba Global Commerce Solutions.

In another decade, the world will be even more crowded, consuming and connected. One billion new members will join the city-dwelling urban …