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Tag Archives: Smarter Commerce
A Call to Marketers: The Time to Mobilize was Yesterday!
Guest post by Bill Loller, Vice President, IBM Smarter Commerce
Everyone is talking about a mobile revolution and with good reason. At the start of 2013 there were 6.8 billion mobile subscriptions globally and in a few years we won’t …
Relationships Are the Heart of #SmarterCommerce
Following is a guest post by David Nour, the founder of Relationship Economics® and host of the Smarter Commerce Global Summit 2013 in Monaco. You can find more of David’s writing on the Relationship Economics official blog.
I attended …
Next Week In Monaco
The last time I saw Monaco, I was heading from Milan to Nice in a car-full of IBM colleagues with whom I was on a two-week long business trip throughout Europe.
I remember the shimmering lights along the coast below, …
Video Conversation with Peter Shankman | The Concept of Being Nice
Drew Neisser, CEO and founder of Renegade talks with Peter Shankman, Owner, The Geek Factory. Drew and Peter discuss his new book, Nice Companies Finish First, and how to apply that methodology, regardless of your industry.…
Posted in Commerce, Smarter Marketing
Tagged Drew Neisser, ibm, Peter Shankman, Smarter Commerce, Smarter Marketing
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Gartner Finds e-Commerce becoming Critical in Industries Beyond Retail; IBM Named a Leader
Recently, Gartner, Inc released their annual report on e-commerce solutions, the Magic Quadrant for e-commerce. For the report, Gartner evaluated e-commerce providers that enable online sales for B2B & B2C commerce and facilitate the creation and continuing development of an …
The Smarter Consumer Demands Personalisation But Will Not Compromise Security
The 4th Annual Smarter Consumer Study released recently continues to deliver interesting insights. The study by the IBM Institute for Business Value surveyed more than 26,000 consumers across 14 countries. While I considered many findings to be worthy of …
Digital Marketing Lessons Learned From Smarter Commerce Global Summit Nashville
IBM’s Smarter Commerce Global Summit Nashville just completed May 21-23. Hundreds of speakers shared their best practices and lessons learned.
What were some of the key takeaways for digital marketers and analysts? Surprise lessons? The hot trends of the times?…
Posted in Commerce, Smarter Marketing
Tagged Akin Arikan, Analytics, Aubrey Rupp, Big Data, Bill Bruno, Blair Reeves, Bryan Eisenberg, cross-channel marketing, customer intelligence, Digital Marketing, ibm, IBM State of Marketing 2013 Survey, IBM Watson, Jay Baer, John Lovett, Leah Paschall, marketing, Michelle Kiss, Mike Niemann, omni-channel, Sameer Khan, Smarter Commerce, Smarter Marketing, Viswanath Srikanth, Youtility
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How Contract Management Software Can Help Legal Extend its Value
Following is a guest post by Christina Wojcik, Practice Executive, Contract Management at IBM Industry Solutions.
Although companies are realizing that the opportunity may be ripe for renewed growth, there still can be a hesitancy to add headcount. Legal …
Video Conversation with Jay Baer | Create Marketing So Useful People Will Pay For It
Bryan Kramer, CEO and President of Purematter talks with Jay Baer, President, Convince & Convert and Author. Bryan and Jay discuss the five blueprints for creating marketing that is so useful people will pay for it.
“Youtility is defined …
Smarter Commerce Film Festival: Lights, Camera, Action!
Marketing is about making connections and telling stories. Who better to turn to for a great story, than a filmmaker. Movies are the embodiment of captivating storytelling and whether we’re watching a massive IMAX 3D adventure with an audience of …