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Smarter Commerce | August 2, 2014

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Smarter Commerce Archives - Smarter Commerce

Why B2B networks are more complex—and what you can do about it

August 1, 2014 |

The pressure to reduce costs is constant—and it’s only getting more intense as demand becomes increasingly volatile. Customers expect to be able to do business electronically, and they also expect transactions to happen in real time. This increased level of …

Gaining control over M2M communications expenses

July 31, 2014 |

Mobility has reached unprecedented levels in the past decade, having become the primary mode of interaction today both in the personal context, between individuals, and in the business environment, between enterprises, customers and employees.

Mobility has facilitated and accelerated the …

Open platforms and strong partnerships accelerate marketing success

July 29, 2014 |

The following is a guest post by Gary Schoch, General Manager, Global Commerce Lead, Rosetta.

In years past, marketers had little choice but to rely heavily on vendors to provide comprehensive end-to-end solutions with ever-expanding functionality to keep …

Let’s talk turkey

July 28, 2014 |

This week on #MediaChat: holiday readiness.

In these dog days of summer, consumers are on the hunt for sunscreen, bathing suits, and outdoor furniture. And thanks to the heat and humidity, Christmas couldn’t be further from the minds of summer …

Perfect 10

July 25, 2014 |

I am often asked to participate in local CMO events around the world and I love the opportunity to meet firsthand with our clients and local teams. I recently spoke with marketing leaders in Bucharest, Romania. It was my first …

Predict or prescribe?

July 24, 2014 |

Here’s a question for you: when you see a doctor, do you want him to make a prediction or give you a prescription? Do you want him to describe the bad outcomes that might befall you and let you guess …

Introducing a whole new level of advanced B2B communications

July 23, 2014 |

What kind of communications architecture does it take to keep up with the demands of a real-time global value chain? Today’s organizations need a way to keep disruptions to a minimum and make sure every aspect of trading partner communications …

Challenges and opportunities of cloud, Big Data, mobile, and social

July 22, 2014 |

Today’s business environment is facing a convergence of massive shifts. Cloud, big data, mobile and social are reshaping the global business landscape. These dynamics are presenting compelling new opportunities for organizations ready to gain a competitive advantage.

It’s a perfect …

The trading partner network is down… again. Now what?

July 18, 2014 |

The trading partner network is down for maintenance updates – and it seems like it always happens at the worst possible time. That’s because there’s no good time for downtime in today’s always-on global economy. How many times has this …

Make your contact center a profit center

July 17, 2014 |

Good news travels fast, but bad news travels even faster. It’s just a part of doing business in the digital age. Social media channels such as Facebook and Twitter, and mobile devices like smartphones and tablets, make it easier than …