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Smarter Commerce | September 1, 2014

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Smarter Marketing Archives - Smarter Commerce

Everyone Gets The Same Dish At Adobe’s Super Bowl Party

February 2, 2014 |

Whether or not Bruno Mars blows the lights out at MetLife Stadium tonight, one thing’s for sure: when the Super Bowl’s memeworthiest moments go down, Adobe will be ready.

On Friday, Adobe announced the guest list to its exclusive Super …

Video Conversation with Ted Rubin, Collective Bias | Be Authentic

June 28, 2013 |

Bryan Kramer, CEO and President of Purematter talks with Ted Rubin, Chief Social Marketing Officer, Collective Bias at Smarter Commerce Global Summit 2013 in Nashville. Bryan and Ted discuss the importance of content for brands, becoming a blogger …

Video Conversation with Peter Shankman | The Concept of Being Nice

June 14, 2013 | | One Comment

Drew Neisser, CEO and founder of Renegade talks with Peter Shankman, Owner, The Geek Factory. Drew and Peter discuss his new book, Nice Companies Finish First, and how to apply that methodology, regardless of your industry.…

Digital Marketing Lessons Learned From Smarter Commerce Global Summit Nashville

June 11, 2013 |

IBM’s Smarter Commerce Global Summit Nashville just completed May 21-23. Hundreds of speakers shared their best practices and lessons learned.

What were some of the key takeaways for digital marketers and analysts? Surprise lessons? The hot trends of the times?…

Video Conversation with Jay Baer | Create Marketing So Useful People Will Pay For It

June 7, 2013 |

Bryan Kramer, CEO and President of Purematter talks with Jay Baer, President, Convince & Convert and Author. Bryan and Jay discuss the five blueprints for creating marketing that is so useful people will pay for it.

“Youtility is defined

Smarter Commerce Film Festival: Lights, Camera, Action!

June 5, 2013 | | One Comment

Marketing is about making connections and telling stories. Who better to turn to for a great story, than a filmmaker. Movies are the embodiment of captivating storytelling and whether we’re watching a massive IMAX 3D adventure with an audience of …

5 Words Fit For A Knight – Or A CMO

May 30, 2013 |

Following is a guest post by Drew Neisser, CEO and founder of New York-based Renegade, a social media and marketing agency.

On the outside, I was preternaturally calm, positing questions to the elegant man next to me with …

At Target, Guests Rule!

May 30, 2013 | | One Comment

Target is famous for being a trendsetter. Sharp pricing and expert merchandising draw shoppers from millennials to baby boomers – making it one of  the largest discount chains in the U.S. What is truly remarkable about Target is how it’s …

IBM Marketing Survey: Customer Experiences Remain Top Priority

May 21, 2013 | | One Comment

It’s time for the annual IBM State of the State of Marketing, that time of the year when IBM reveals the results of its global survey of marketers.

And it’s no mere coincidence that this year’s results are being announced …

Top Marketing Challenge is Creating and Sustaining Growth According to New Study

May 21, 2013 |

Following is a guest post by Kimberly A. Whitler, Contributor for the Forbes CMO Network and Professor at Indiana University.

What are the biggest challenges facing marketers across the globe?  According to a hot-off-the-presses study conducted globally by IBM (500 …