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- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Tag Archives: Smarter Marketing
Top Marketing Challenge is Creating and Sustaining Growth According to New Study
What are the biggest challenges facing marketers across the globe? According to a hot-off-the-presses study conducted globally by IBM (500 marketing managers) across 15 different industries, creating growth (through the acquisition of new customers) and sustaining growth (through superior loyalty) …
Brian Solis: Don’t Be a Digital Dinosaur
Bryan Kramer interviews Brian Solis, Principal Analyst at Altimeter Group, to find out how to survive and thrive in this new era of connected consumerism. Get to know Generation C, and learn why investing in new and emerging channels …
Posted in Smarter Marketing
Tagged Altimeter Group, Brian Solis, digital, ebook, generation C, marketing, Smarter Marketing, Tami Cannizzaro
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What’s Marketing Science, and Why Should CMOs Care?
The following is a guest blog by Laurie Friedman, IBM Communications.
CMOs face an endless blitz of big data flowing from inside and outside the company. The inability to deal with this data – to find, organize and analyze it …
The Cyber Divide
This holiday season consumers confirmed their willingness to break away from the traditions of football and food with friends and family to shop in-store or online. With the proliferation of stores opening Thanksgiving night, consumers checked out early from holiday dinner …
The Death of Last-Click Has Been Greatly Exaggerated
I am an avid hiker. On a crisp fall weekend, I like nothing more than stuffing my backpack with some essentials and venturing out for a few days into the Smoky Mountains with Abby, my trusty German Shepherd companion. As …
2012 IBM Black Friday Cyber Monday Benchmark Results
The results are in! The IBM Digital Analytics Benchmark, which is the industry’s only cloud-based Web analytics platform that tracks more than a million e-commerce transactions a day, tracked online holiday retail sales throughout Thanksgiving and Black Friday. Below, find …
Posted in Commerce, Smarter Marketing
Tagged e-commerce, Smarter Commerce, Smarter Marketing, Web Analytics
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Interview Series with Jay Henderson
Todd “Turbo” Watson (blogger and tech evangelist) talks with Jay Henderson, Enterprise Marketing Management – Global Strategy Program Director, during the Smarter Commerce Global Summit 2012 in Orlando.
Marketing is in a state of chaos. “When you look at …
Tennis and Technology Hit the Courts at the US Open
by Rick Singer, VP, Sponsorship Marketing, IBM
The end of summer brings one of the most popular global sports events of the year — the US Open.
More than 700,000 fans are expected to attend the matches at …
It’s Time for CIOs to Get Into the Marketing Game
I’ve talked a lot about the odd couple pairing of the CMO and CIO. More often than not, we look at this partnership through the lens of the CMO, but I think it’s equally important to consider the CIOs …
Posted in Smarter Marketing
Tagged CIO, generation C, IT, Real-life Challenges of a High-Tech CMO, Smarter Marketing, yuchun lee
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Reality Marketing: Integrating Customer Data
Marketers have plenty of good intentions when it comes to their desire to have a common view of the customer. Our IBM State of Marketing Survey 2012 in fact showed that 85 percent of marketers would like an integrated marketing …
Posted in Smarter Marketing
Tagged B2B, customer experience, generation C, Optimization, Smarter Commerce, Smarter Marketing
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Talking about the Changing Role of the CMO
“I would have written a shorter letter but I did not have the time.” So said Blaise Pascal, the 17th French mathematician.
I don’t normally walk around quoting mathematicians, but this particular phrase has always struck me as …
Social Media Value = Thinking Beyond the Campaign
In looking at the way most agencies are handling social, it’s obvious that they’re still stuck in “campaign land” when it comes to working within social platforms. This misses the whole idea of what social is all about in terms …
Posted in Smarter Marketing
Tagged campaign, Smarter Marketing, Social Media, strategy, Ted Rubin
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CMOs: Marketing to the “One,” not the “Billions”
I was channel surfing the other night and caught a glimpse of a Wendy’s commercial. Wendy Thomas herself—she of the red hair and braids—looked straight at the camera and said, “Some places like to talk about the billions served. …
Digital Lone Wolf or Leader of the Pack?
That howling you might be hearing in the sacred halls of your market department is likely no ordinary True Blood-like werewolf; it’s your organization’s digital marketer.
Digital marketer howling, even snarling at traditional marketing colleagues, is clearly a symptom, …
Message to Businesses: Change Your Framework—Change Your Future
A comment by Dino Dogan on my post regarding Scaling Social Messaging got me thinking recently. He said:
“Businesses try to force-fit their own framework onto the existing social framework. That’s a mistake. Social framework is much bigger and stronger. …
Posted in Commerce, Smarter Marketing
Tagged Smarter Commerce, Smarter Marketing, social evolution, social framework, Ted Rubin
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Managing the Marketing Factory
Written by Paul McNulty, Director of Marketing, Enterprise Marketing Management Group.
Beginning in the 1970s, the manufacturing industry was revolutionized by the advent of materials requirement planning (MRP) software. For the first time, factories had a centralized and reliable system …
Placing Bets on an Integrated Approach to New Channels
In an omni-channel world, with scarce resources and talent, impatient investors and fickle consumers, marketers have become the Kenny Rogers-like gamblers of the corporate world: a-readin’ and a-weepin’, a-cursein’ and a-cryin’ on bets they make to take advantage of perpetually …
Mastering complexity: The ongoing marketing challenge
Written by Paul McNulty, Director of Marketing, Enterprise Marketing Management Group.
IBM recently published its much-anticipated annual report, The State of Marketing 2012: IBM’s Global Survey of Marketers. As I read through the findings, it became clear that managing complexity …
The 4 Rs of effective marketing delivery
Written by Paul McNulty, Director of Marketing, Enterprise Marketing Management Group.
Once upon a time as small children, we were all schooled in the 3 Rs of reading, writing and arithmetic. Now as marketers challenged to effectively deliver messages across …
Posted in Smarter Marketing
Tagged delivery, Email, generation C, Paul McNulty, recency, relevance, response, richness, Smarter Commerce, Smarter Marketing, webinar
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