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Smarter Commerce | August 29, 2014

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Smarter Shopping Archives - Smarter Commerce

IT Infrastructure for the New Era of Retailing

January 9, 2013 | | One Comment

The following is a guest blog by Susan Confort, Vice President, Industry Marketing, IBM Systems & Technology Group; and Chairman, Associate Member Council, National Retail Federation.

It’s official.  The new era of retail is here driven by empowered consumers who …

Building Brand Equity with Social Media

December 20, 2012 |

Guest post by Errol Denger, an IBM Smarter Commerce Leader.

We are hearing marketers say,’ I don’t care how many Facebook fans I have if they aren’t buying our products?’  While it is highly unlikely that consumers make purchasing decisions …

Patata, potato, iPhone or iPad – U.S. and U.K. shoppers shop in different ways

December 18, 2012 | | One Comment

The following is a guest post by Chris Withers, UKI Smarter Commerce Lead, Software Group & Smarter Commerce Value Creation Lead, European IOT.

As the Huffington Post explains, there is no consensus in the U.K. on which date represents Mega …

IBM’s Jay Henderson Talks Marketing and Technology with Chief Content Officer Magazine

December 10, 2012 |

IBM’s Jay Henderson, Strategy Director for IBM Smarter Commerce spoke to Chief Content Officer Magazine’s Pamela Muldoon as part of the Content Marketing 360 Radio Show, regarding how IBM is transforming the marketing industry. Jay touched on the marriage between …

The Big Winner This Holiday Season? The Consumer

December 6, 2012 |

The following is a guest blog by Jill Puleri, IBM Global Retail Leader.

All the benchmark stats are in, which means we’ve made it through another Thanksgiving, Black Friday and Cyber Monday shopping spree.

Who won this holiday season? It’s …

IBM Digital Analytics Benchmark Results Show Retailers Scored Big With Consumers!

November 28, 2012 |

Join the #smartershopping Conversation – Richard Feinberg, professor of consumer sciences and retailing at Purdue University, and Jill Puleri, IBM global retail lead to Participate in Special Twitter Chat.

Richard Feinberg, Professor of Consumer Sciences and Retailing at Purdue University, …

Cyber Monday Is the Biggest Shopping Day of the Year

November 27, 2012 |

Cyber Monday results are in and they’re not big. They’re huge. As in the kinds of numbers that make retailers sit up and take notes.

For starters, consumers made Cyber Monday the biggest shopping day of the year—spending their way …

Cyber Monday Lessons from Madonna

November 27, 2012 |

In 1991, Madonna released Truth or Dare, a documentary that sent a frisson of excitement through the music and movie industries alike. It seemed like we’d never before seen a performer willing to reveal the most intimate moments of …

Cyber Monday Is More Important than Ever

November 26, 2012 | | One Comment

It’s the Monday after Thanksgiving and most everyone is back in the office. But I wonder how many people, while plowing through their to-do lists and meetings, are actually keeping a weather eye on Cyber Monday sales and deals.

The …

IBM Digital Analytics Benchmark – Cyber Monday

November 26, 2012 | | One Comment

Updated at 9:35 PM ET: According to the IBM Digital Analytics Benchmark, as of 6 p.m. EST, Cyber Monday online sales continue to rise. Online sales are currently up over 28 percent over 2011. CMOs and marketers continue to cater …