-
Smarter Commerce Blogs
Article Archive
Most Commented Posts
Recent Posts
Tags
Analytics (60) B2B (24) CIO (17) Craig Hayman (20) customer experience (19) e-commerce (20) Email Deliverability (18) Email Marketing (29) Facebook (16) generation C (27) ibm (24) Madrid Summit (17) marketing (46) Mobile (17) mobile-commerce (29) Mobile Marketing (16) Procurement (20) Real-life Challenges of a High-Tech CMO (40) retail (44) Smarter Commerce Global Summit (42) Smarter Commerce Global Summit Orlando (54) Smarter Marketing (34) Social Media (71) supply chain (39) Ted Rubin (23) Todd Watson (17) Twitter (18) Webcast (19)Marketing Archive
-
- This blog is managed by Ally Klopsch & Tracy Bertin and follows IBM's Social Computing Guidelines. Email smcomsoc (at) us.ibm.com with any feedback.
Tag Archives: Smarter Shopping
IT Infrastructure for the New Era of Retailing
The following is a guest blog by Susan Confort, Vice President, Industry Marketing, IBM Systems & Technology Group; and Chairman, Associate Member Council, National Retail Federation.
It’s official. The new era of retail is here driven by empowered consumers who …
Posted in Commerce
Tagged Black Friday, Cyber Monday, IT, NRF 2013, Smarter Commerce, Smarter Shopping, Susan Confort
1 Comment
Building Brand Equity with Social Media
Guest post by Errol Denger, an IBM Smarter Commerce Leader.
We are hearing marketers say,’ I don’t care how many Facebook fans I have if they aren’t buying our products?’ While it is highly unlikely that consumers make purchasing decisions …
Patata, potato, iPhone or iPad – U.S. and U.K. shoppers shop in different ways
The following is a guest post by Chris Withers, UKI Smarter Commerce Lead, Software Group & Smarter Commerce Value Creation Lead, European IOT.
As the Huffington Post explains, there is no consensus in the U.K. on which date represents Mega …
Posted in Commerce
Tagged Chris Withers, Cyber Monday, ecommerce, holiday shopping, IBM Digital Analytics Benchmark, iPad, Mega Monday, Mobile, Smarter Commerce, Smarter Shopping, smartphone, uk
1 Comment
IBM’s Jay Henderson Talks Marketing and Technology with Chief Content Officer Magazine
IBM’s Jay Henderson, Strategy Director for IBM Smarter Commerce spoke to Chief Content Officer Magazine’s Pamela Muldoon as part of the Content Marketing 360 Radio Show, regarding how IBM is transforming the marketing industry. Jay touched on the marriage between …
The Big Winner This Holiday Season? The Consumer
The following is a guest blog by Jill Puleri, IBM Global Retail Leader.
All the benchmark stats are in, which means we’ve made it through another Thanksgiving, Black Friday and Cyber Monday shopping spree.
Who won this holiday season? It’s …
Posted in Commerce, Smarter Marketing
Tagged Black Friday, Chief Executive Customer, couch commerce, Cyber Monday, ecommerce, empowered consumer, holiday shopping, IBM Digital Analytics Benchmark, Jill Puleri, mobile-commerce, multi-channel, retail, Smarter Commerce, Smarter Shopping, social commerce, Social Media
Leave a comment
IBM Digital Analytics Benchmark Results Show Retailers Scored Big With Consumers!
Join the #smartershopping Conversation – Richard Feinberg, professor of consumer sciences and retailing at Purdue University, and Jill Puleri, IBM global retail lead to Participate in Special Twitter Chat.
Richard Feinberg, Professor of Consumer Sciences and Retailing at Purdue University, …
Cyber Monday Is the Biggest Shopping Day of the Year
Cyber Monday results are in and they’re not big. They’re huge. As in the kinds of numbers that make retailers sit up and take notes.
For starters, consumers made Cyber Monday the biggest shopping day of the year—spending their way …
Cyber Monday Lessons from Madonna
In 1991, Madonna released Truth or Dare, a documentary that sent a frisson of excitement through the music and movie industries alike. It seemed like we’d never before seen a performer willing to reveal the most intimate moments of …
Cyber Monday Is More Important than Ever
It’s the Monday after Thanksgiving and most everyone is back in the office. But I wonder how many people, while plowing through their to-do lists and meetings, are actually keeping a weather eye on Cyber Monday sales and deals.
The …
IBM Digital Analytics Benchmark – Cyber Monday
Updated at 9:35 PM ET: According to the IBM Digital Analytics Benchmark, as of 6 p.m. EST, Cyber Monday online sales continue to rise. Online sales are currently up over 28 percent over 2011. CMOs and marketers continue to cater …
Interview Series with Jay Henderson
Todd “Turbo” Watson (blogger and tech evangelist) talks with Jay Henderson, Enterprise Marketing Management – Global Strategy Program Director, during the Smarter Commerce Global Summit 2012 in Orlando.
Marketing is in a state of chaos. “When you look at …